Filed under: Dad, Emotion, Empathy, Family, Health, Jill, Love, Mum, Mum & Dad, Otis, Paul
So this week has been a rollercoaster of posts hasn’t it.
Some daft … some attempting to be useful and far too many about postboxes.
So as the final post of the week, I’m going to leave you with something serious.
Suicide.
Specifically mine.
Just to be clear, I’m good. But something happened recently that reminded me of a time when I wasn’t.
A couple of weeks ago I was driving home pretty late when the song Nights In White Satin came on the radio.
Within seconds, I was transported back 37 years.
At my desk.
In my bedroom.
In my family home.
The reading lamp to my right hand side, shining brightly against the yellow curtains that were closed against the dark night sky.
That song playing in the background.
Deciding if I was going to kill myself.
I don’t mean that in the dramatic fashion of a 15 year old kid who is having a bad day. I mean it exactly as it is written.
I had never told a soul about this – no one – until I talked to my wife two days ago.
In some ways, I’d kind-of forgotten about it – or I’d convinced myself I had – except the moment I heard that song, it all came back. Tumbling out of me like an uncontrollable mass of messy feelings, memories and emotions.
Where every detail was so clear, I could almost smell it, let alone touch it.
The thing is, it was not even a particularly hard time in my life. I was to experience much more challenging stuff in the next 5 years, and yet I never considered ending my life then.
I distinctly remember thinking how Mum and Dad would feel if they found my dead body. Wondering if they’d understand it was nothing to do with them. Hoping they wouldn’t blame themselves. Then wondering how I’d get on with doing it.
My Mum and Dad were downstairs in the lounge. Literally beneath my feet so I knew I had to choose a method that wouldn’t attract their attention.
Obviously I didn’t go through with it.
In fact I didn’t go further than running the edge of the blade up and down the inside of my arm. But hearing that song reminded me how focused I was about it. How much I was considering it. How much I wondered if it would set me free me from the pain I was in.
And yet no one knew or would know how I was feeling.
To most people, I was happy and full of life. And I was … but there were times where I felt darkness would just turn up to fuck with me.
An all-consuming blackness that would envelop me in the blink of an eye. Set off by the smallest of triggers. Sometimes so small, I didn’t even realise it.
Then gone just as fast.
Something I’d put down to ‘getting out of bed the wrong side’ … when it was most likely depression.
Never diagnosed, but probably that.
It’s why the recent CALM campaign – where they showed the last photo of people who then chose to die by suicide – is so powerful.
None of the people look like they’re in pain.
None look like they’re struggling.
And maybe at that second they weren’t. Or maybe they were but had found a way to compartmentalise it. Or maybe they just didn’t want the people they were with to suspect – for reasons of compassion or to ensure nothing could stop their plan. I don’t know. Everyone is different. But whatever the reason, I think I get it … which is why this campaign is so powerful and so important.
The thing I don’t really understand is why some situations lead you to the absolute edge and some don’t. Why some cross that line and some don’t. Or can’t. I’m sure there’s professionals who can explain the reason, but all I know is I’ve faced a number of moments in my life that were of incredible pain and sadness and yet none of them came close to how I felt that day when I was a kid at home. Except once. Where I found myself in the same place. Wanting to rub myself out. Literally rub myself out. Like a stain. Over and over again. Believing – and hoping – that was the only way the pain could stop. Except in that case, I knew what had caused it and was able to talk to people before the idea took on a greater life of its own.
Fortunately those are the only occasions in my 52 years of life where I have gone to the edge. Where my thoughts were about how I’d do it rather than if I would. And while I still don’t really know what interrupted the path I was going down, I’ve learnt to not just recognise the signs when things may be going dark, but how openness and communication always lets in the light.
At least for me.
I have no problem saying I sought out professional help.
And there have been other occasions where I’ve gone for advice on things I’m trying to work out or seem to have a disproportionate hold on me.
I distinctly remember the first time I told my parents I’d been to see a councillor and they were shocked.
Shocked I felt I needed it.
Shocked I hadn’t gone to them first.
Shocked they hadn’t recognised where my head was at.
But it was good because it opened a conversation we would never have had. One that opened up understanding and support. And when I say understanding and support … I mean it in the sense they realised there were occasions when I felt talking to an outsider would be better for me than an insider. Not because they’d done anything wrong – because frankly, my parents gave me a level of love and encouragement that was breath-taking and unconditional – but it just was better for me.
A chance to talk to someone I didn’t care about.
No history.
No worry of upsetting.
No need to choose my words carefully.
I know my parents probably felt some sort of pain, sadness and guilt about me not turning to them … but they were also incredibly supportive knowing it was helping me … which is why I was able to talk to them openly about it afterwards.
And while I’ve never been in as dark a place as those two occasions – even when my parents passed – I know the circumstances for its emergence can be wide and varied.
Which is why I get very frustrated when people minimise the reality of mental health. That it’s a symbol of weakness. That it’s a ‘woke’ attitude. I also get upset when it is narrowed down to being ignited by a particular set of behaviours or situations.
Sure there are likely some common factors, but in my experience the trigger and the effect is personal not universal. To suggest otherwise not only minimises the impact but ignores the individual.
I was blessed to be born into a family that encouraged showing and sharing their emotions. Maybe if that wasn’t the case I may have ended up in a worse place. But it’s also why we place great importance on creating an environment for Otis that normalises it.
That doesn’t tell him, “boys don’t cry” or pushes him to play sport when he doesn’t want to play sport or discounts his feelings simply because he’s 7.
I’m not saying this will stop him having mental health issues in the future … but hopefully it will help him feel it’s normal. And let him know that with help – whether that is talking about it or getting professional help for it – he can better manage it.
And you can.
That said, I appreciate the privilege I have being able to talk openly about this. I am an old white man and so the ramifications on me being open about what I’ve gone through is far less than if I was a woman, a person of colour, non-binary, a member of the LGBTQ+ community or just younger in age.
And that’s kind-of why I am, because that’s fucked. Mental health can affect everyone … and while the triggers may be varied, the devastation of its impact can be the same.
To have people feel they can’t acknowledge or discuss their situation doesn’t make it go away. It makes it worse. Much, much worse. And for all the supposed claims from companies saying they are compassionate to those experiencing mental health challenges, many have found it’s either true until the company needs something from them or they just can’t risk any possible financial implications by speaking out.
[Which sounds awfully similar to how companies manage the redundancy process doesn’t it?]
Which is why if anyone out there feels they’re in a situation where they don’t know how or who to talk to … drop me a line. I am not qualified to help. But I would be very happy to listen.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Authenticity, Context, Craft, Creativity, Culture, Emotion, Environment, Imagination, Immaturity, Legend, Marketing, Media, Relevance, Resonance
No, I don’t know what’s with all the postbox posts [even though in reality, there’s only been 2 in 16 years] but just like that old adage of ‘you wait for a bus and then 2 come at once’ … here is a second post about postboxes in a week.
First of all, DO NOT PANIC.
It is not as sentimental as yesterday’s.
Probably.
But recently someone sent me a photo of this …
Yes, that’s a sticker rather than a real ‘blue plaque’.
Yes, it’s about Danger Mouse rather than a real* historical figure.
But it’s still absolutely fucking awesome.
For those who don’t know what a blue plaque is a permanent sign installed in public places that commemorate a link between that specific location and a famous person, event, or a former building that serves as a historical marker.
[Yes, I did get that from Wikipedia]
For those who don’t know who Danger Mouse is … then I just feel sorry for you, because he’s the best. At least the 80’s version of him … not to mention his sidekick, Penfold – who a certain past commentator on this blog once said I had an alarming resemblance to.
Though he also once said that about the comedian Harry Hill … all because that I once turned up at a Coca-Cola event in a suit.
That said, when I look at a photo of that event – from 1996 – even I have to admit there is more than a passing resemblance to both of them. Though as tragic as that is, I ended up winning ‘best dressed’ for simply not wearing shit jeans and an ironic t-shirt, which pleased me no end but pissed off all the very glamorous female guests who were in attendance.
Anyway, if you need more info on Danger Mouse, please go here.
And to see me – I mean Penfold – please go here.
Or just look at this …
But the real reason I love this letterbox with the Danger Mouse blue circle as a sticker is that someone did it.
They decided it would be worth while doing.
Which means having the idea.
Designing it.
Getting it made.
Then going to the postbox on Baker Street in London – where Danger Mouse lives – and sticking it there.
And not just anywhere on the postbox, but low – where DM enters and leaves his place.
Some may say that’s madness.
Some may say that’s a waste of time and money.
But to me, that’s an act of wonderfulness.
A true commitment to craft, creativity and authenticity.
And what’s better is that while many may miss it, those who see it not only love it … but tell people about it. Which is a lot more than many of the multi-million, 48 sheet billboard, TV ads and digital DTC campaigns ever achieve.
So to whoever did this. Thank you.
You restored my faith in craft, commitment and ridiculousness.
And reignited my love of Danger Mouse. [But not Penfold]
__________________________________________________________________________
* Even though Danger Mouse was a fictional character, he lives in my memories and heart and that’s more than some living, breathing people … which means Danger Mouse is real to me. Deal with it.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Brand, Business, Comment, Context, Creative Development, Creativity, Culture, Distinction, Emotion, Empathy, Fashion, Honesty, Management, Marketing, Marketing Fail, Perspective, Relevance, Resonance
So the cosmetic empire, Revlon, has gone bankrupt.
It’s a brand I remember from my youth with their big ads featuring big stars selling big statements.
But like Woolworths of old [how’s that for a linkage] they thought that was enough.
They thought they were enough.
But tastes change.
Evolve.
Hell, in just the past few years we’ve seen all manner of movements in the cosmetics space … from the nude look to the pastel and playful, both leveraged by brands like Maybelline and Glossier.
And then there’s Fenty …
Who came in and offered a foundation that had varieties specifically for African American skin as well as white – which shouldn’t be a surprise until you realise that until then, all major cosmetic companies excluded African American skin and expected them to use a foundation designed for white customers.
Seriously, what the fuck.
Of course, the success of Fenty saw many of the big players try to follow suit … but when actively you’ve ignored millions for 60+ years, you’re not going to convince them you suddenly care.
Which comes back to Revlon.
Who forgot the way you build a brand is not by communicating yourself over and over again, but doing things that earn loyalty.
Or at least prove you are working for it.
So many companies forget that. Either spending millions on what they want to say or ‘innovating’ with things that are what they want people to care about, rather than the things people care about.
It’s amazing how many brands fall for this.
But then, ego has that effect on people.
Causing them to place boundaries and blinkers around the comments that scream what people want you to do better at. What they want you to change.
But instead, companies choose to maximise short-term opportunities, rather than build things for the future. I get it … it costs a lot and there’s the argument it risks a lot.
Except it doesn’t cost or risk anything near what happens if you don’t do it.
And playing catch up never works because when you finally follow suit, you find out the others have already moved on.
Even the companies that promise ‘disruption’ never really go all in.
Often just focusing on one element the establishment do wrong rather than reimagining how they could completely evolve an entire category.
Function over benefits.
Product over brand.
That said, there are some out there who do it right.
Not just in the ‘cool’ categories, but in things like finance, health and paint.
Yes, paint!!!
Doing things where it shows they are truly watching and listening to culture.
Not just in what they want, but what is affecting who they are.
Once upon a time this was the norm. Now it’s all about promoting the condiments rather than focusing on the steak.
And while that can work in the short-term … giving you a few PR headlines you can leverage in the press … the brands who count succeed because they perpetually evolve culture – or evolve with the leading edge of it – rather than just keep them where they already are.
Today is Brian May’s birthday.
He will be 75.
SEVENTY FIVE!!!
And he’s still playing massive concerts around the World.
But unlike last year where he had a whole post dedicated to him, this year I’m going to write about surprises.
OK, it’s hardly something dramatic, but it certainly shocked me.
It was this …
What the hell?
Look how deep those post boxes go?
I always thought they were just cemented into the pavement but now I think about it, that would have been a stupid thing to do.
But bloody hell. No wonder you couldn’t shift them.
I remember as a kid, there was a post box at the top of our road. When Mum wanted a letter posting, I’d ask her to count how long it took me to run to it, post it, and come back again.
I was unsurprisingly … much, MUCH healthier back then. But that postbox became almost a symbol of my development.
A measuring stick for my abilities.
It seems so long ago, and yet I can remember it so vividly.
From running out the door, jumping through – not around – the garden and trying to cross the road to the postbox without hopefully hitting a car coming down the road.
Good memories. In fact so good it’s made me a little homesick.
By homesick, I mean family-sick.
Which is quite a tangent from a post that is simply about how bloody deep postboxes go.
Filed under: Comment
Someone I’ve never met – but know – sent me this …
It’s one of the nicest things I’ve ever got so I hope your Monday starts off as brightly as mine.
But then I have issues.