Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Authenticity, Comment, Confidence, Consultants, Content, Creativity, Culture, Digital, Fake Attitude, Innovation, Management, Perspective, Planners, Point Of View, Professionalism, Relevance, Resonance, Respect
I used to think it took a lot of hard work to be simple.
A lot of thinking.
Evaluating.
Sharpening.
Changing.
But maybe I was wrong because I literally cannot imagine how much time it took to create this:
It’s a masterclass in nonsensical.
A blueprint for showing a company who doesn’t know what they actually do.
A celebration of the buzzword bingo bullshit that permeates so many organisations.
Basically, imposters talking to imposters with words they’ve so bastardised the meaning of, that you’d be hard pressed to recognise their original definition if you were left alone with them in a bar overnight with only a dictionary for company.
The verbal equivalent of Mickey Rourke.
Or Lara Flynn Boyle.
Hence now …
Innovation means ‘we’ve made something average a little bit better’.
Revolution means ‘we’ve never done this before though others have’.
Experience means ‘we offer our customers boring and average’.
Transformation means ‘we’ve caught up to everyone else’.
[hence ‘digital transformation’ is simply code for, ‘not being left so far behind’ as opposed – as many in the industry also like to position it – as reinventing the whole category]
And while adland is the cause of a lot of this bullshit, the consultancies – or worse, the wannabe-consultancies – are taking it to a whole new level. Continually creating nonsensical language and definitions in an attempt to feel intellectually superior to those around them. Believing this sort of language acts as a sort-of ‘code’ that helps identify other delusionists, wannabe’s and/or victims … so they can revel and reward themselves with their Emperors New Clothes bullshit.
Until they can’t.
What is particularly amusing is these companies still celebrate the old adage of ‘quality over quantity’ … even though they show up with a level of excessive vulgarity that would put Donald Trump to shame.
Talking in plain English – or plain any language – is not a bad thing.
If anything, it is the most powerful.
Not just because it is easier to communicate and relate to.
Nor because it shows you can identify the core problem that needs addressing.
But because it captures something my old man used to say to all his young lawyers:
“If you want to show how intelligent you are, you’re not that intelligent”.
Filed under: A Bit Of Inspiration, Anniversary, Birthday, Cars, Comment, Creativity, Queen
In rock bands, the drummer is always seen as the crazy one.
The one who would throw a television out of a hotel window.
The one who would be the first to throw their head into drugs.
The one who would blow all their cash on fast cars and stupid houses.
And is it a stereotype?
Yep …
OK, so there were some high profile drummers who lived this life – Keith Moon of The Who, John Bonham of Led Zeppelin and Steven Adler of Guns n’ Roses to name but three – but the reality is this idea of ‘drummer crazy’ likely got burned in people’s consciousness thanks to Animal from the Muppets, the stories of the numerous drummers in the brilliant rockumentary, Spinal Tap and the fact drummers smack the shit out of things for hours on end as their form of musical expression.
But there is one drummer who seems to have a brilliant middle ground between crazy and cool and that’s Queen drummer Roger Taylor.
Not to be mistaken with the drummer of Duran Duran drummer who has the same name … Roger was always the most ‘rock star’ of the band.
Not just because he played the drums – though he did play drum solo’s in the early 80’s featuring timpani drums and a bloody enormous gong – but because he has a long history of buying and crashing exceedingly fast cars and big houses – not to mention having a vast number of relationships with a cavalcade of beautiful and intelligent women.
Hell, he even once wrote a song called, I’m in love with my car.
But while that might represent the wild side of rock n’ roll, the cool side is he’s a batchelor of science, a devoted father of 5 [of which one, Rory, was my doctor in England] a well regarded music producer and composer, passionately committed to preserving the legacy of Freddie, creator of a range of Taylored By London merchandise and still touring the globe playing sold out stadiums as the drummer of Queen.
He turns 72 today.
SEVENTY BLOODY TWO.
And while my loyalty will always be more towards Brian than Rog … the fact he is the drummer of my favourite band, has the same name as my wonderful Dad and is still cooler as a 72 year old than many ‘stars’ who are a 1/3rd of his age, he gets my best wishes and thanks.
Happy birthday Mr Taylor.
To celebrate, here are 3 videos that show the best of him.
The first is the insane drum solo he did when Queen were at their musical and performance peak. The second is him singing I’m In Love With My Car in concert. And the last is the drum solo battle he had with his son – Rufus – on the last Queen + Adam Lambert tour.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Authenticity, Comment, Culture, Mum & Dad, Prejudice, Racism, Relevance, Resonance
It’s easy to think some people can have whatever they want.
That they have the money to buy whatever they choose.
Or the business empire to create whatever they desire.
And while it’s no doubt easier to have things when you’ve got things … the reality is everyone – rich or poor – needs someone at some point in their life.
My Dad always said if you know people, you’re rich … and while mortgages can’t be paid in Linkedin contacts, I do understand what he meant.
When I look at my career, I realise so many of the opportunities I have enjoyed have come because of people I worked with or met along the way.
That doesn’t mean I had things handed to me on a plate – or no more than any other white, male has had that as an advantage – it just means because of the breadth of people I know, I’ve been able to do things that others may never have had the chance to experience.
While I think I’m pretty good at what I do, I am under no illusion I’m special – and yet I’ve been able to do so much that were beyond my expectations, whether that’s living around the World or working with Metallica – which highlights how much of life is down to luck.
In my case, while I didn’t go to a private school or a fancy university [or any university for that matter] I was born a white male … which means I was already hugely advantaged with ‘luck’ where life was concerned.
While this could easily become a rant about how fucking unfair this is – especially if you’re a Person of Colour or a female or gay or someone who does not identify themselves by male/female identity – I’m going to be writing about that next week, so I’ll end this week with the point this post was originally meant to have.
Recently I came across a letter from the writer John Steinbeck to Marilyn Monroe.
While it reinforces my point about the value of knowing people, the reason I’m writing about it is because it’s just beautifully written and shows a side of celebrity rarely seen.
Somewhere along the line, we seem to think all celebs know each other. Hanging out in each other’s pools and houses. Well, while it may be true now [it’s not] it certainly wasn’t true then – as this lovely letter to start your weekend by, clearly shows.
Have a great one.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Authenticity, Comment, Creative Brief, Creative Development, Creativity, Differentiation, Distinction
I recently came across the above ‘guidelines’ for the cartoon RoadRunner and Cayote.
Admittedly they read more like a list of rules than guidelines, but there’s two things that really struck me:
1. How well they knew their characters.
2. How they only needed 9 ‘guidelines’ to truly encapsulate the characters of the cartoon.
Now you could say that I shouldn’t be surprised.
It’s a cartoon.
They draw it every day.
But I deal with companies all the time who have been making stuff and couldn’t articulate the key characteristics that ensures their product is distinct to them.
Many could talk about the process in which they make it, but few would be able to highlight the context needed to ensure their is a consistency in the ‘experience’ for the audience.
Which reminds me of a story I’ve told many times before.
The time we interviewed chefs for Tabasco Sauce and one said,
“The more confident the chef, the less ingredients they need.”
I guess that can be paraphrased for anything … even cartoons.
Which reminds me of another story I’ve written before.
The one where Ronald Reagan articulates how you know if you’ve done a good job in expressing your perspective or point of view.
“If you’re explaining, you’re losing”.
Planners … creatives … brands should take note of both.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Family, Mischief
… they are called Tony and have their birthday party at Legoland in England.
Then there’s the parents who call their kid Telemachus … and they either need arresting or need to write the next Transformers movie.