Filed under: A Bit Of Inspiration, Advertising, Airports, Art, Attitude & Aptitude, Australia, Authenticity, Childhood, Comment, Content, Context, Creative Brief, Creative Development, Creativity, Culture, Empathy, Fake Attitude, Humanity, Imagination, Marketing, Marketing Fail, Mediocrity, Point Of View, Provocative, Qantas, Relevance, Reputation, Resonance, Respect
Many years ago – 2009 to be precise – I wrote a take down of Qantas, the Australian Airline.
It wasn’t about their experience or service which – back then – were pretty good, certainly much better than they are today. No, it was about the lyrics to their ‘iconic’ song, ‘Still Call Australia Home‘.
Now I appreciate I’m a Brit.
I appreciate that, at the time, I had an agency called Cynic, so was full of piss and vinegar.
I even appreciate – as my Aussie wife reinforced to me in no uncertain terms – that the song and Qantas’ advertising was pretty special for Aussies so maybe I should shut the fuck up.
And that is good advice. Except 15 years later, I’ve decided to come back with a comeback.
You see recently I saw an ad for another Australian icon …
The difference being this one is worthy of that label annnnnnd – even more significantly – they’ve made a piece of advertising that ignites all the emotion, pride and Australian spirit that Qantas would possibly sacrifice their ‘never had a crash’ reputation, to achieve.
[Please note, this is simply to emphasise the point. I get it’s not a great turn of phrase. And I obviously don’t mean it. So if you prefer, simply replace it with: “… that Qantas would allow themselves to be embroiled in even more financial scandal, to achieve”. Better? Oh god … there’s no pleasing some people is there!]
Anyway, if you’re wondering what I’m talking about, it’s this from the Sydney Opera House for their 50th anniversary.
[Though while it’s being shared a lot at the moment, it actually came out about 8 months ago]
I love it.
I love it so much it made a cynical Brit emotional.
Sure, I have an Aussie wife … a ½ Aussie son … Australian residency and was even a member of the audience in a couple of the historic scenes they show in the film … but I’ve never, ever felt that way about a Qantas ad.
Not once.
Hell, I don’t even like Tim Minchin – the guy who leads every thing in the ad – and yet I still felt connected to the spot.
Part of it could be because The Opera House was to me, a symbol of Australia, decades before I moved there.
I still remember how overawed and overwhelmed I was when I first saw it for real. This incredible place whose image had been burned into my mind from years of seeing it on TV shows, in magazine articles or just everyday imagery.
But it’s more than that, it’s what the place signifies.
The story that underpins the whole film.
A true story.
One where the quest to do something different triumphs over the demands to control and conform. An ode to the majesty of imagination and art rather than the adherence of tradition and regulation.
It all feels – ignoring the fact the Opera House was designed by the Dane, Jørn Utzon – much closer to the ‘Aussie spirit’ than anything Qantas has ever done.
A salute to those who wish to push and challenge rather than seek the comfort of being back ‘where they’re comfortable’.
Now I appreciate that maybe that spirit is more confined to the past than the present.
One look at how the vote for ‘The Voice’ turned out reveals comfort, convenience and control are the words of the day.
But that aside, it’s a very special film.
Helped by the fact the Opera House is a very special place.
Not just for Australia, but for anyone who hopes for something a bit more.
A bit more personal.
A bit more emotional.
A bit more wonderful.
And if you need any more reason why you should love the Opera House far, far more than Qantas … let me tell you, even the Opera House’s cheapest seats offer more leg room than pretty much anything you’ll get on that airline.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Authenticity, Brand, Campaign Magazine, Colenso, Colleagues, Context, Creativity, Culture, Design, Environment, Wieden+Kennedy
Yes I’m back.
No, I can’t tell you what I did.
Or who for.
Or even where I went.
And I won’t ask if you missed me because I wouldn’t hear a response.
Not because I don’t allow comments anymore, but because no one reads this blog anymore.
If they ever did anyway, given any visitor was here to either insult me or read the insults.
Anyway … let’s get on with it, shall we?
Every home has a room that’s a bit of a disaster.
The one that doubles up as a storeroom.
The one that you never got round to unpacking.
The one that just seems more trouble than it’s worth.
The same happens in offices.
The meeting room no one really likes.
The meeting room that feels claustrophobic.
The meeting room that no one uses for client meetings because it’s a bit shit.
But in an open plan office world, meeting rooms are at a premium … so those ‘happiness sucking spaces’ often end up being used as a last resort, even though it is literally the last place you want to be.
We have one of those spaces.
A room that makes dentist waiting rooms feel exciting.
It’s called ‘the attic’ … because, quite frankly, it’s out of the way and uninviting.
But recently we had a client video call in that room and we’ve never felt more self-conscious, so we finally decided to change it.
However rather than try and change the feel of that miserable space, we chose to own it.
Welcome to the most boring room in Colenso. Literally.
I know … I know … you may be thinking, ‘why would you do such a thing when you could have changed everything’?
And I get that, but there’s 2 reasons …
First, as Eminem taught us in the movie 8 Mile, when you own your truth, no one can own you.
Second, the great irony of being self-aware – even when it’s about something dour – is that you can end up being more interesting than those places you know are trying their hardest to be interesting.
That’s not dissing the importance of physical space because it’s real and it’s important.It can play a huge role in influencing and shaping how people engage, interact and explore shit.
But at the heart of great working environments is that they have been shaped by the culture of the org rather than a byproduct of it.
As I said years ago in Campaign …
And so while this might be the most boring room in Colenso – and it is – by owning that fact, it’s weirdly become a place we’re OK with being in rather than trying our hardest to avoid.
God humans are weird aren’t we!?
But not as weird as that room.
Filed under: Agency Culture, Apathy, Attitude & Aptitude, Black Lives Matter, Comment, Complicity, Creative Development, Creativity, Culture, Diversity, Environment, Prejudice
Robin Bonn recently talked to me about what I’d learned about diversity from having lived in so many countries.
To be honest, I was quite apprehensive to do it as I wouldn’t want to suggest I have all the answers or I’m doing it well … however the issue of talent diversity, or more specifically, hiring, championing and elevating People of Colour is nowhere as prominent as it was – or it should be – which is why I agreed to do it.
Not because I have any influence over the industry, but I have real anger about it.
More than that, I feel I have a responsibility for making up for not doing enough, sooner.
And while there’s stuff I am continuing to learn – and stuff I believe – there’s 3 things that I’m absolutely certain about:
1. When you open your eyes, you will see talent literally everywhere.
[and if they don’t come, that says more about how you operate and have acted than them]
2. You need to be impatient and stubborn about making things happen
3. Take personal responsibility for stuff rather than wait/rely on a corporate policy to do it.
As I said, I feel very conscious that as a privileged white male who has not had to suffer to be given chances or taken seriously, I do not and cannot claim to be an expert on issues my lived experience has shielded me from ever having to deal with – even with the honour of living in countless countries around the world.
However I can say the claims of companies wanting DEI is not working – not as it should – and I believe a big part of that is the attitude we have going into it, the policies we create to manage it and the overall approach to why we need it – and all those issues are down to white leadership not People of Colour.
And, to be clear, we need their talent and way of looking at the world.
Not just for relevance but creative possibility, influence and impact.
Personally I think they should just come together and leave us in the dirt.
We deserve it.
But they’re more generous than that. They’re also more dynamic given everything interesting in modern culture originates from them and their creativity.
So while I don’t normally ask you to listen to anything I say, this time I do.
Not because I want it to be about me, but because what you might be able to recognise and change.
And the irony of it all is we all win if we do it.
All of us.
Especially our increasingly stale and out-of-touch industry where we continue to use acronyms like BAME without thinking for a second what we are doing, what that is saying and we are defining.
You can listen to it here and if you want to hear more stuff I’ve learned from the journey I’ve been on, then these posts may be of interest … acknowledging they were born from the lessons from the brilliant and generous people I met rather than anything specifically from me.
__________________________________________________________________
Your perspective is not everyone’s perspective.
[you could also check this one out or this]
The odds are not fair.
It’s not enough to hate racism, you have to fight it.
Agencies are still trying to colonise.
Why we should be more like The Blues Brothers.
Whose house are you asking people to come in?
Don’t let your ego fool you into thinking you know stuff.
Convenient excuses to keep things the same.
Own your own shit don’t ask those you have held down to help you clean it up.
Make space, or we die alone.
__________________________________________________________________
And if you want more, let me know.
I have a bunch of stuff … from our books America in the Raw, China Misunderstood and Dream Small … through to other people, stories and resources I’ve been lucky enough to find or be a part of.
As I said, I don’t have all the answers.
And I certainly make a lot of mistakes.
But I am committed to making up for lost time because I hate that some of my actions of the past – while never intentional – will have added to the situation.
And I owe that to a lot of people for the faith they showed in me. And my hope for what I want to help enable for others.
It’s down to us. Not down to others creating HR policies for it.