Filed under: Advertising, Attitude & Aptitude, Colenso, Comment, Communication Strategy, Creative Development, Creativity, Culture
So our office is being renovated which means for the last few months, we’ve been crammed into a couple of rooms while a building site envelops us.
It also means we’ve been severely impacted by space for meeting rooms which is why recently, when we had a pitch, we felt it was only appropriate to let the prospective client know that we knew that we’re in the most uncreative space on the planet.
Hence the sign above.
And you know what, we won.
OK, the work was bloody awesome … but at a time where so many clients seems to choose agencies for reasons beyond the actual work, it’s nice to know this client not only recognised the quality of the ideas put in front of them, but actually rewarded it, because there was no other bloody reason to choose us. Unless they were a building company.
It’s Friday.
Even though I no one reads them, I appreciate this has been a week of very loooooong posts.
Worse, they’ve been extra self-indulgent … so with that, I thought I’d give you a gift of [1] a very short post and [2] a photo that gives you additional ammunition against me … even though from my perspective, it shows a level of self-awareness we should applaud.
But then I would say that wouldn’t I.
Oh, and before I go, a big happy 16th birthday to Rosie for tomorrow.
Yes, I know I wrote a long post to her yesterday, but she’s 80 in human years and if that doesn’t deserve a double mention, I don’t know what does.
I bloody love that Singaporean, street cat. – even though she’s most definitely now a princess – and while she’s definitely slower than she was before – when she gets frisks, she could beat Usain Bolt. Plus she’s still as loud and complainy as ever … which makes me bizarrely happy. So happy birthday to you Rosie and happy weekend to the rest of you.
As I mentioned at the time, my Easter holiday was rubbish.
I got a virus the day before Good Friday and basically was ill – in bed – for the entire holiday.
To pass the time between falling asleep, I watched endless TikTok’s and Reel’s.
In-between the wannabe’s and impressive, there were more than a few that triggered a lot of emotions in me.
Posts that talked about memories and loss …. whether of friends, family or pets.
I’d love to say that I cried a lot because I was feeling sorry for myself, and while that is true – there was a lot more going on.
Despite being 52.
Despite my parents being gone for 8 years and 24 years respectively.
Despite having an utterly wonderful family and professional life.
I’m a bit of a mess.
There’s a whole host of reasons – part of it simply being a sentimental emotional bastard [as Andy used to say] but there was one clip that dug deep.
It was a kid on the streets of London who was asked what was one of the saddest times of their life.
They talked about the loss of their Dad and then they mentioned how amazing their Mum had been, because even though she had to deal with the loss of the person she loved most, she had to also ensure their son didn’t fall too far.
And while I’ve always recognised and realised that, something in their comment hit me hard.
There have been far too many occasions where I’ve been stuck in my own pig-headed selfish world. Thinking about the impact of things on me, not really considering the impact on those around me. And while most people have let me get away with this – knowing I’m going through a hard time – it still upsets me I can get so lost in my own shit.
That’s not how I was brought up. That’s not how I used to be.
So with that I want to say thank you to Mum.
Thank you for your love and support.
Thank you for sacrificing your pain to help me get through mine.
Thank you for always being there with your gentle encouragement.
Thank you for your strength when everything was falling apart.
Thank you for your love, support, patience and protection.
I am so sorry I took more from you than I gave.
I am so sorry I chose to be ignorant to the truth for so long.
Believing you were being negative about Dad’s situation when you were caring for him 24/7 and I was visiting from Australia.
I appreciate now how much additional worry I must have caused you, wondering how I’d cope with his health reality, when I chose to finally let it in.
When I would be forced to let it in.
I wish I had not been so blinkered and blind and lost in my own distress.
I wish I had been stronger so you could fall, rather than always pick me up.
I wish you had not lost the man you loved so much so early.
I am so grateful for all you did for me. And continue to do for me.
Thank you for being the best Mum I could ever have.
Love you Mum.
Rx
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Brand, Brand Suicide, Business, Comment, Communication Strategy, Creative Development, Creativity, Culture, Effectiveness, Management, Marketing, Marketing Fail
A few weeks ago, I saw this …
… and I have to be honest, it’s had me thinking a lot.
Because while I acknowledge you can’t take things for granted, when you get lost in the weeds, you lose sight of what you’re working towards and how you do it.
And a lot of people are doing both of those things.
Nothing sums this up more to me than the issue of attribution.
The quest to minimise risk – or ‘optimise value’ – has resulted in brands forgetting that the easiest way to get attribution is to do something interesting.
But instead – reinforced by industry ‘guru’s – we have ended up with a continual production line of commercially responsible alternatives.
Be a one colour brand.
Place brand assets higher than a brand idea.
And – worse of all – have watermarks in your ads.
While colour and brand assets have a role – albeit not a primary role as so many people seem to suggest – if you feel the only way your brand will be remembered in your commercial is to place your logo all the way through it, then you either don’t know how people work or how advertising does.
Or said another way, you’re admitting your brand and your product are forgettable.
Seriously … why would you do that?
Why would you spend millions on something that positions you as uninteresting.
Worse, why would you spend millions on something that positions you as uninteresting and make sure people know it’s you by ramming your logo down their throat?
But somewhere, someone is measuring the ‘impact’ of this approach and finding a way to demonstrate its effectiveness to clients. Letting everyone feel pleased with themselves. Their choices. Their actions. Creating a precedent others will follow in the blind belief they’re being smarter … more optimised … more effective than all their competitors. All the time consciously and deliberately ignoring the critical fact that it’s undermining them rather than liberating them.
Which leads back to that tweet at the top of the page.
Because while knowing how things are going is important, nothing reveals how lost you are than measuring everything but valuing nothing.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Content, Context, Emotion, Empathy, Mum & Dad, Nottingham, Nottingham Forest
First of all happy birthday to Queen drummer, Roger Taylor.
He turns 74 today – which used to sound ancient, but now I’m 53, sounds terrifyingly close.
Hopefully when I’m his age I am also living my best life … though what that is, is evolving in ways I’m trying to work out – haha.
But this post is about my hometown, Nottingham.
I went there a month ago on my way to Cannes and I have to say it was a very emotional trip.
Part of this is because it was the first time I’d been there on my own since my Mum died.
Part of this is because it was the week after a terrible incident in the city where 3 innocent people were killed.
And part of this was because of a personal situation and challenge that I was – and still am – trying to work through.
In my few days there, I went on a bit of a history journey … visiting places that meant so much to me as a kid.
From shopping in Victoria City … visiting Rock City … passing my old schools … picking up some food from the local Asda, where my parents would shop every Friday evening … going to the crematorium to see the memorial for my parents … paying homage to the Nottingham Forest football stadium … right through to popping in and seeing my childhood home, that resulted in me bursting into tears in front of the new owner as it was much more impactful than I had dared imagine.
Yeah, it was one big sentimental and emotional journey.
But amongst all the memories, there was something that popped up that I wasn’t expecting.
Something I thought had died and I’d recently written about.
This.
Yep, Raleigh Bikes were back.
Better yet, they were on Maid Marion Way … a thoroughfare of the city that meant everyone would see them.
OK, they aren’t what they used to be – they’re owned by a Dutch company for a start – but they exist and are still based in Nottingham.
As I wrote in my post about Raleigh last month … seeing this brand that defined and promoted my city to the World, die was incredibly tough.
When you’re a kid you look for signs you’re living in a place that is full of promise and hope … a place that let’s you feel you have a bright future … and in my earliest days, with Raleigh making globally known bikes and Nottingham Forest being Kings of Europe, I did. But then, when Forest fell away and Raleigh died, it shook me to my core.
I appreciate that’s the sort of melodrama only a young kid can have, but I wasn’t too wrong to be fair … so seeing the brand alive in my city – especially after a week that saw the whole county in mourning for the needless death of so many – gave hope.
A sense that even in the darkest times, we can move forward.
Given how fucked the UK is right now, that’s worth its weight in gold.
And I’m happy. Because while I don’t live in Nottingham, I’ll always belong there.