
Oh Mum.
5 years.
It was the worst day of my life.
The hope. The love. The nervousness. The concern. The fear. The confusion. The horror. The prayers. The goodbye.
A lifetime of emotions run over the space of 12 hours.
I remember every minute. Literally.
And while I try not to think about it, I will. I will go back to that place so that I can feel close to the last time I was next to you.
Holding your hand.
Whispering words of love and hope.
Telling you how I would ensure Otis would know you and that I would always honour you when the tragic events of the day played its final act.
Oh how I still wish it ended on a positive.
Everything was set up for that … we had plans, big and exciting ones … but no, a rare condition put paid to that.
I still feel there was some weird circle of life stuff going on – from the conversations we had in our last 6 months together to the fact Otis was born 3 months before your operation [so I’m extra grateful that the doctor agreed to delay the operation to ensure both things didn’t happen at the same time] to the tragic reality that you died in the hospital where I was born.
And while that all fills me with sadness – even now – it also let’s me feel things were done to completion. Where the things we needed to say or show were done right. Where I could say goodbye to you in a way where I have no regrets.

Of course I am sad that we have not been able to share and talk about the adventures of the last 5 years. The moves. The madness. The wonderfulness of your beloved grandson … but given Dad’s situation changed so quickly, leaving us in paralysis and so many things frozen in time, it is a ray of light in an abyss of sadness.
That said, I miss you.
I miss you so much.
I would give anything to have one more chat … one more hug … one more kiss.
I always felt it, but now you’re gone I’m even more thankful you were my mum.
Honoured even.
Everything I am is because of something you – and dad – did for me.
The support and encouragement.
The lessons and the ideals.
The patience and forgiveness.
You were the one that taught me the importance of caring. You were the one who taught me to be open with my feelings and emotions. You were the one who created the foundation for me to build myself upon.
Believing in me in ways – and at times – that seemed madness.
Offering your gentle confidence.
A quiet shelter.
The time, space and attention for me to grow, explore and share.
Nourishing and nurturing me.
I cannot put into words all I am grateful to you for, other than to say my life is filled with memories either created with you, designed by you or encouraged by you and that is the greatest gift anyone could ever receive.
I miss you.
Give dad a kiss while you’re holding hands.
Rx

Filed under: A Bit Of Inspiration, Advertising, Comment, Communication Strategy, Creativity, Culture, Death, Empathy, Experience, Family, Mum, Mum & Dad, Resonance

I know this week has been a week of super short, super bad posts – even by my standards – but today I end the week on a longer and more serious note.
A few weeks ago, the country singer Glen Campbell died.
Despite sharing the same surname, I have never shown any interest in this singer/songwriter because basically, I hate country music.
Sure, I knew a couple of his songs, but if you’d asked me who sang them, I would have not been able to tell you in a million years.
So why am I writing about his death?
Well, when he died, a friend of mine – who is a massive music guy – wrote on his Facebook about Glen Campbell’s life and there was one bit that really hit me which was how he dealt with being diagnosed with Alzheimers.
Rather than retire quietly, he stepped up his workload.
Not to capitalize on his illness or end his career on a high … but because music was something he loved and he wanted to enjoy it before he forgot it.
And he was forgetting it.
He needed a teleprompter on stage to help him remember the lyrics to his songs.
He needed to be reminded that some members of his band were his very own children.
But that’s not the thing that hit me, it was the fact that he wrote a song about his illness called, ‘I’m Not Gonna Miss You’.
To be honest, just hearing he had done that reminded me of the poem Clive James wrote about his impending death. A post that was extra significant at the time because I was about to fly to England to be with my Mum for her impending heart operation – an operation that sadly didn’t work.

As many of you know, I’ve written a lot about death.
Not because I particularly like the subject, but because I believe not talking about it can do us far more harm.
It’s never a comfortable topic to discuss, but I know my denial of my Fathers situation led to me experiencing 10 years of pain.
And while my Mum died unexpectedly, she had made sure that it was something we talked about in general terms and then – as an act of love that is almost impossible to comprehend – she quietly made arrangements to ensure that if she did not get through the operation, the legal ramifications of her passing would not add extra burden to my broken heart.
I must admit, I initially found it hard to think that she had done this for me.
Of course I recognised it as an act of love but as she had once told me that she was scared of dying alone, I imagined her fears would have become even stronger while she was preparing all these things for me.
I’ve got to be honest, it’s only writing this that has made me realise that regardless the nervousness Mum was feeling, she would also have had a sense of contentment that she was able to do this for me.
That’s a level of love that has literally made me tear up while I am writing this which reinforces why I am so, so glad that she knew I was with her when the worse moment happened.
I write all this because I hope Glen Campbell’s family will one day feel the same sense of love when they read the lyrics to his sons, ‘I’m not gonna miss you’.
I can’t imagine how it must have felt hearing this song for the first time – especially as his Alzheimers had only just been diagnosed – but in time, I truly hope they can see past the pain and feel the love of someone who, at their darkest hour, wanted them to know how much he loved them.
I’m still here, but yet I’m gone
I don’t play guitar or sing my songs
They never defined who I am
The man that loves you ’til the end
You’re the last person I will love
You’re the last face I will recall
And best of all, I’m not gonna miss you
Not gonna miss you
I’m never gonna hold you like I did
Or say I love you to the kids
You’re never gonna see it in my eyes
It’s not gonna hurt me when you cry
I’m never gonna know what you go through
All the things I say or do
All the hurt and all the pain
One thing selfishly remains
I’m not gonna miss you
I’m not gonna miss you
It those lyrics haven’t affected you, then you’re not human.
Which leads to a point I’d like to make about advertising.
No, really …
As you will have worked out by now, I am an emotional bloke.
Of course that doesn’t mean I don’t value intelligence or information or data, it’s just that if our learnings aren’t conveyed in a way that captures how our audience actually feels, it becomes ‘cold’ to me.
Part of this is because I believe our job is to connect to culture, part of this is because I believe creativity should push and provoke … but mostly, it’s because I believe the best work connects to audiences on a much deeper level than the superficial.
Put simply, it feels like it’s come from inside the culture rather than from someone observing it.
And that’s why Glen Campbell’s song is so powerful to me … because even though I hate country music, when I read his lyrics, I was reminded that great work talks in a way you powerfully feel rather than passively rationalize.
Thank you for the lesson Glen.
Filed under: Anniversary, Comment, Dad, Death, Emotion, Empathy, Fatherhood, Mum, Mum & Dad, My Fatherhood, Parents

Today is the 2nd anniversary of my wonderful Mum passing away.
If I’m being honest, I’m going through a strange time with it.
On one hand, it seems like yesterday.
The pain. The sadness. The despair.
When I stop and think about it, it re-awakens all the trauma from that day and the days that followed.
However, I am conscious that these thoughts only occur when I give them time to happen.
They are no longer just sitting in my mind, waiting to jump out … I have to open the door to let them in.
I think Mum would be happy about that.
She would never want me to still feel paralysed by the sadness of her loss.
All she would want is for me to think of her in happy terms … remembering the good times we had together.
And I do.
Almost every day.
But I have to admit, I feel a bit guilty about that.
It’s as if I’m not honouring her properly.
Part of it is because it took me 10 years to come to terms with my Dad dying.
Of course the circumstances between the two situations were entirely different, plus I now have Otis who ensures there is never enough time for darkness to fill my heart … but it still feels strange that only on her anniversary do I go back to ‘that day’.

I loved my Mum so much.
I still do.
I miss her every day.
I would do anything to talk to her one more time.
There is so much I want to tell her.
Of what has happened in the past 2 years.
Of what is about to happen.
I’d love to hear her opinion.
I’d love to hear her reaction.
I’d love to hear her questions.

I know this will sound ridiculous, but there are some days where I think I can.
No seriously.
It’s as if I’ve forgotten she has gone and all I have to do is ring her up.
I can’t tell you the amount of times I have stared at her Skype photo, just looking at her face.
I’ve talked to it. I’ve gently caressed it. I’ve even clicked on it a couple of times and let it ring … hoping she’ll pick up and everything will carry on as before.
But of course she doesn’t and she can’t … and yet there is something comforting that I still feel she is in my life.
By that I don’t mean it in terms of my memories – she’ll always be there – I mean the feeling that I’ve simply not spoken to her for a little while.
It means she lives in my present, not my past.
I know that sounds weird and I don’t want to make anyone feel uncomfortable – but while today represents 2 years since one of the worst days of my life – she, and Dad, would be happy to know I face this day looking forwards rather than being stuck in the past.
Love you Mum.
As you can see from the photos, we’re doing well, especially Otis, so don’t worry about us.
I hope you’re holding hands with Dad and laughing.
Rxxx

Filed under: Childhood, Comment, Dad, Death, Jill, Love, Mum, Mum & Dad, Otis, Parents

Oh Dad, how can it be 18 years.
How is that possible?
I remember that phonecall like it was yesterday.
You had been in hospital since Christmas having taken a turn for the worse.
And then on the 27th December, Mum called to say it was very bad and the Doctors had told her that I should come back right away.
In a weird way, this did not worry me.
We had gone through the same situation twice in the last 3 months and both times, you had pulled through.
But then I realised Mum’s voice sounded a bit different … more scared … and that’s when I started to get worried.
As you know, after a rather traumatic flight from Sydney, I got to Nottingham and was by your side at the QMC.
You were very poorly, but you knew I was there and it seemed to help.
But the strange thing is I can’t really remember what happened between arriving by your side and the Doctor asking me if I wanted him to remove the suffering you were going through.
I know Mum and I spent every day – from the moment visiting hours started to when they ended – next to you.
I know I told you how much I loved you. How I tried to will you back to health.
But the actual conversations and considerations are a total blank.
I’d like to say it’s because 18 years is a long time, but it’s actually because my brain refused to let me deal with the realities of your situation until that conversation with the Doctor.
4 years of delusion and denial pricked by a single conversation with the Doctor.
4 years of ignoring Mum as she quietly and tenderly tried to prepare me for the inevitable.
I certainly hope I was better when Mum passed away.
Of course, it was less expected than your situation and yet, deep down, I feared it may happen – as, it seems, did Mum – which is why I was much more aware of what was happening or what may happen.
So I need to thank you yet again, for helping me learn.
For trying to ensure I didn’t face more pain than I absolutely needed to.
Oh Dad, I wish you were here.
I wish I could hear the questions you would have for me.
I wish I could look into your bright blue eyes as you heard what I’d been up to over the last 18 years.
The decisions I’ve made …
The situations I’ve encountered …
The life I have somehow managed to live …
I would give anything to hear the pride – mixed with incredulity – you’d express about the career I’ve managed to forge.
The places it’s let me live. The people it’s let me meet. The experiences it’s let me enjoy.
The family it has let me have.
The daughter-in-law you would absolutely adore.
And the grandson you would be totally obsessed with.
But you’re not here … not physically, anyway … but in a weird way, Mum passing has made me feel closer to you.
Not that you were ever far away, but 18 years meant I had got used to the memory of you rather than the presence of you.
However now Mum has joined you, I kind of feel you’re both near me again.
I know that’s mad and I can see you shaking your head at me … but it’s true.
Don’t worry, I’ve not become a religious fool – but the fact you’re together has helped me a lot because I never was happy that you were both apart from each other.
But now, my mind, you’re back together, as you should be.
As you always were throughout my childhood.
And I cannot tell you how special that was to me.
Even more so now.

So while today is a day of sadness, it is also a day of joy … because you will be happy to know I am no longer lost in the pain of your final few years and can now focus on the wonderful life you had and we shared, exemplified when I had the honour of discovering the card you wrote to Mum when I was born.
I never doubted how much you loved me, but finding this was the verbal equivalent of one of your warm, wonderful hugs.
Sure I cried my eyes out, but oh what a feeling that was.
I so hope Otis feels the same way when he finally stops trying to wriggle out of my arms everytime I give him a cuddle. Ha.
So now it is time to go and I want to leave you by saying that while it has been 18 years, the love I have for you has never faded – if anything, quite the opposite – and even though I wish with all my heart that you were still here to be involved in the daily rituals of my life, the fact you’re with Mum makes the sadness a bit more manageable.
Still miss you though.
Love you Dad.
Rx

Filed under: A Bit Of Inspiration, Anniversary, Attitude & Aptitude, Birthday, Childhood, China, Comment, Confidence, Context, Culture, Dad, Daddyhood, Death, Emotion, Empathy, Family, Fatherhood, Football, Goodbye America, Goodbye China, Grand announcements, Health, Home, Hope, Innocence, Italy, Jill, LaLaLand, Love, Loyalty, Mum, Mum & Dad, My Fatherhood, Nottingham, Nottingham Forest, Otis, Parents, Sentimentality, Shanghai, Shelly, WeigelCampbell
So today is June 1.
In 11 days, I wave goodbye to my forties and enter a decade that seems impossible for me to fathom.
50.
FIFTY.
Seriously, how did this happen?
I still remember sitting on the hill outside Erica’s newsagent with my best mate Paul around 1978, when we worked out that in the year 2000, we would be turning 30.
But here we are, 11 days from 50.
[Though it’s 15 days for Paul, who will LOVE those 4 days where he can bang on about how he is a decade younger than me … though he will also moan that my present for him isn’t like the full page newspaper ad I got him when he was 40, but a Forest shirt signed by all the members of the 1980 European Cup team. Asshole. He knows about this present as I bought it for him years ago so I’m not ruining anything for him. But I still have a surprise for him. Oh yes.]
Turning 30 bothered me a bit.
I was totally fine with becoming 40.
But 50!
I’m both bricking it and utterly casual about it.
And while there are some practical reasons for the shitting myself part – health, work, life in general – the fact of the matter is the older I get, the better my life has become.
I totally get the privilege of that statement, I don’t take it for granted at all, but it is definitely true.
Personally, professionally, emotionally …
Sure there have been some bumps along the way – some terribly hard and emotionally destructive ones – but looking at the big picture, the reality is my life has generally been on an upward trajectory.
Now even I know that it can’t keep going like that forever … but it doesn’t mean I have to stop trying.
The fact is, the older you get, the more you discover …
From what you like, what you don’t … to what you didn’t know and what you want to know.
And what makes it even more amazing – and annoying – is that every step you take, in whatever direction, reveals a whole host of other possibilities you would like to explore and investigate.
The problem is time is now officially, not on your side … so there’s a point where you have to accept you won’t get to try, play, experiment with all you want to do, so while that might put some people off, it kind of makes me want to try and pack more in.
And I am … because on top of work, Metallica, the school with Martin, I’ve already agreed to do a couple more projects that are intriguing and – frankly – ridiculous.
But there’s another reason for this attitude and it’s because my Dad died at 60.
Death is something I’ve talked a lot about over the years – mainly due to both my parents passing away.
I’ve talked a lot about the importance of taking about it, but I must admit, I’m scared of it.
I’m in generally good health, but fifty is still 50 and my Dad still died just 10 years on from this age.
Now of course it doesn’t mean I will … and I’ve come to this completely unscientific view that I should live till I’m at least 71 because if you take away my Dad’s age of dying [60]from my Mum’s [83] … that leave 23 years. Halve that … add it to Dad’s age … and voila, I will live till at least 71.
But then that means I only have 21 years left.
TWENTY ONE.
That’s nowhere near enough.
My wonderful little boy is only 5 for fucks sake. 26 is way too young to lose your Dad … hell, that’s even younger than I was when I lost mine.
Years ago, an old boss I looked upto said that if you can’t feasibly double your age, that is when you know you are – at best – middle aged or – at worst – the last stage of your life.
Well I suppose I can still feasibly double my age – even if it’s against the average age of death for a man in the UK [79.2] – but the reality is where I’m going is shorter than where I’ve been.
But shorter doesn’t mean less interesting.
And arguably, I have more exciting things in my life now – both personally and professionally – than I have ever had.
It also helps I am insanely immature with a desire for mischief, experimentation, creativity and adventure.
And I intend to fill it up with even more.
Fortunately I get that from a number of sources.
My wife.
My son.
My job.
My other jobs.
My friends.
My mind.
A while back, Pete said something I found pretty profound.
He said the narrative of strategy tended to focus on the importance of curiosity when discovery is far more valuable for driving the standard of the work you create and the adventure you go on.
Now I’ve written a lot about how I hate when planners talk about curiosity – as if they’re the only people who have it – but I really, really like that idea of the hunger for discovery.
I absolutely have that.
I owe so much of what I have to that.
The countries I’ve lived in. The people I’ve worked with. And most importantly, the family I am fortunate to have.
So while I enter a new decade, I will continue to live like it’s the old one.
Not in terms of dressing like I’m younger than I am – mainly because I have always dressed like I live in 1986 – but with the hunger, ambition and desire I’ve always had.
I genuinely believe my best work is still ahead of me.
Truly believe that.
And the goal of this decade is to achieve some of that while discovering new things that make me believe even better work can still lie in my future.