Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Daddyhood, Jill, My Fatherhood, Otis

I’ve written a lot about how amazing I am finding fatherhood.
It is beyond my expectations in every sense of the word.
Of course, a big part of that is my son is a wonderful, kind, considerate and caring little boy.
But there’s something more … and that’s witnessing his development at every stage.
As much as I want him to stay my little boy forever, each stage of his growth reveals new and wonderful traits … which helps me deal with the fact he is growing up way too fast.
One of the big changes is his vocabulary.
I remember how much I loved it when he could only use sounds to communicate.
It was so pure and innocent and yet he could convey so much of his feelings through those little sounds.
Then came the words.
At first they were a hybrid of mumble and language … but over time, he could say Dada and Mama and it melted our hearts.
But now, his language is developing at a rapid rate and while so much of what he says is his brain connecting what he communicate with the context he [so far] understands, it leads to expressions of such beauty – and sadness – that you are left breathless for hearing it.
Don’t believe me?
Look at this SMS I got from Jill a while back …
Sure, when he say’s, “the drips of my sadness” he is being literal with what they are, in the context of the words he knows … but my god, the emotions those words ignite is incredible.
Maybe we are educating the emotional expression out of children like Sir Ken Robinson said we are doing with creativity.
Either way, I love that kid more and more.
Filed under: A Bit Of Inspiration, America, Attitude & Aptitude, Comment, Creativity, Culture, Disney, Family, Fatherhood, Jill, My Fatherhood, Otis

Following on from yesterday’s post, I’ve taken today off so I can take Otis for his first visit to Disneyland.
I can tell you right now he is going to absolutely bloody love it … and I have to tell you I’m glad he will because it has cost the equivalent of the GDP of a medium sized European nation and I’d be devastated to have to sell a kidney for something he won’t enjoy.
As much as I can be rather skeptical about Disney, I have to say they know how to capture kids imagination.
I still remember taking Otis to a hospital in Shanghai and – as soon as he clapped eyes on the TV showing Frozen – his pain and tears disappeared to be replaced with a hypnotic state.
So that’s where I’ll be today and then I’ll spend the weekend trying to recover from it as well as hope my beloved Nottingham Forest end the season on a high, which – given the position they were in last season – already feels like they’re playing in football Disneyland.
Now I know finishing mid-table in the Championship may not seem the sort of thing anyone should celebrate, but when you’ve had the turmoil we’ve had over the last 20 years – and especially the last 5 – it’s feels really good to have a team that is occasionally in the news for the way they’re playing football rather the way the terrible ex-CEO was playing with the club and it’s finances.
So in a way to honor Nottingham Forest being slightly less shit than they were last year [when they were super shit] I hereby reproduce my ‘everything for a £1’ shop version of one of my favourite Nike/Wieden ads ever.

Horrific isn’t it?
Especially compared to the original.
Putting aside the fact I’m wearing something ‘Adidas’, it’s a bit like comparing a pair of Hi-Tec trainers to a pair of NIKE’s, but then that’s like comparing the current Forest side to the team that dominated Europe in the early 80’s.
Or – said another way – how it feels to be a Forest fan for the last couple of decades.
So now I’ve ruined your weekend, I’m off … see you Monday.
Filed under: A Bit Of Inspiration, America, Attitude & Aptitude, Comment, Confidence, Context, Cunning, Empathy, Health, Insight, Otis

When I was a kid, a visit to the dentist was a thing to be scared of.
To be honest, it shouldn’t have because I had great teeth … but there was always that chance something might happen and that scared the hell out of me.
If further evidence of my dental naivety/good teeth was needed, when I finally did have to have some treatment – a wisdom tooth removal, when I was 14 – I was in utter shock that they were literally pulling the tooth out of my gob as I assumed they’d give my gums an injection and it would fall out.
The weirdest bit of all is that when you left the dentist, they gave you a sweet.
A SWEET!
Though now I think of it, it probably was their way of guaranteeing further business from you down the line.
And given how bad my teeth are these days, it seems that was a brilliant strategy.
Evil. Geniuses.
Now I appreciate when I was a kid, the World was a very different – and younger – place, but having just taken Otis to the dentist, I’m jealous how ace his experience is.
For a start the interior has been decked out in different animal themes.
From Giraffe’s to Panda’s … each room has a different theme to help kids feel they’re somewhere special and different.
Then there’s the video games for them to play in reception or – if they’re too young – a huge aquarium for them to look at.
But it’s when they are having treatment the real difference happens.
Not because there’s a video screen showing cartoons.
Or wireless headphones so you can hear the movie not the drill.
Or even the sunglasses so you don’t let the brightness of the dentist light affect you.
Or even the balloon [not sweets] they give you as you leave the building.
It’s the way they make sure they spend time explaining what each instrument is and what it does. Letting the kid hold it, hear it … get an understanding of what it does so it stops being a fearsome object of pain and simply a instrument of health.
Whatever stress they have is reduced.
They feel they’re in a safe environment.
A special environment.
With people who you won’t fuck you over but actually want you to have an exciting experience with a great result.
It turns a visit to the dentist from a scary experience to a positive one.
Even an awaited one.
All because they give the time and space for patients emotions and fears to be calmed, which gives them – and their parents – the confidence to let the dentist do their thing. That doesn’t just result in more efficient treatment but makes the parent feel OK about being charged an arm and a leg because their precious child had an experience that is the absolute opposite of what they feared they’d have.
Now I know creativity needs a place where chaos and curiosity is allowed to explore and wander – something we don’t get enough of at the best of times – but in terms of getting clients into the right frame of mind to allow agencies to do their thing without skeptical, questioning and damning eyes, adland could learn a lot from American Dentists.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Chaos, Comment, Creativity, Culture, Emotion, Experience, Immaturity, Insight, Jill, Management, Marketing, Otis, Parents, Wieden+Kennedy

I’m old.
In fact by adland rules, I’m a bloody dinosaur.
That’s not because I’m switched off to contemporary culture – quite the opposite – but because the industry is ageist to the core.
The reality is anyone at my age tends to face an interesting dilemma in terms of how they are perceived …
Be old but think young and the industry sees you as a try-hard.
Be old and act old and the industry sees you as past-it.
Both things are wrong of course and it’s one of the reasons I always loved Wieden because they valued creativity rather than devaluing age. Of course, you have to keep the flow of new, exciting, dangerous talent coming into the place … but in my experience, when people have an open mind, the young learn from the old and vice versa and the end result is something even more potent than it would have otherwise been.
But maybe that’s just me trying to post rationalise my value.
The thing is, as I get older, I don’t want to subscribe to the ‘life’ I am supposed to have.
That doesn’t mean I aspire to living a long-term midlife crisis any more than I want to spend my time gardening, drinking wine or playing golf … if people want to do that, that’s fine, but I want to indulge in the things that continue to fascinate, intrigue and challenge me.
I wrote about this once before, but the best and worst thing about growing older is that you are continually discovering things you want to explore – in fact, the more you explore, the more you discover additional things you want to explore – but underpinning all this is the unshakable knowledge the time you have to do it is more limited than ever and so there will be paths that will be unexplored.
That’s quite the mindfuck.
Years ago a man I met said, “you know you’re getting old when you can’t feasibly double your age”.
At the time I remember laughing but now I’m in that situation, it’s confronting.
I have so much I want to do. See. Try. Explore.
Then there’s the things like seeing my son forge his own path.
While spending more time with my beloved wife.
More memories. Less dreams.
The idea that time is getting shorter can really fuck you up.
And that’s why for me, it’s about trying to ensure my family life a life of fulfillment.
I don’t want to subscribe to irrelevance.
Sure, one day I might be regarded as that for companies, but this is not about them – but me.
My Mum always had a desire live at the speed of contemporary culture.
She didn’t want to feel she was left behind.
That didn’t mean she did things she didn’t want to do, but she also didn’t want to live in a bubble where her context for life was far removed from the realities of life so she was open to the new and actively explored it … not in the bullshit way advertising portrays it, but in her interest in culture, from comedians and artists to music and politics.
That’s an amazing lesson to be taught – one I wholly subscribe to – which is why I think the industry is missing the point when it labels people over 40 as over-the hill. For me, rather than judge individuals by their physical; age, they should judge them by what they bring … what they challenge … what they change … because it’s the one’s who refuse to be labelled who can make exciting things happen.


Filed under: A Bit Of Inspiration, Anniversary, Attitude & Aptitude, Comment, Confidence, Culture, Death, Emotion, Empathy, England, Happiness, Health, History, Insight, NHS, Otis, Parents, Paul, Social Divide
The NHS is 70 years old this year.
While that is a remarkable age, it blows my mind there was a time when it didn’t exist.
The story of its foundation is a remarkable one … one filled with foresight, fight and a governments desire to raise the standards, dreams and potential of an entire nation.
Whether we will ever see something of such audacious good from a government anywhere in the World is debatable.
Obamacare may have come close, but thanks to America’s blinkered fear of socialism [despite having one FBI for example], it means its potential has been destroyed by that criminal, also known as The President of the United States of America.
And all the Republican sheep.
But back to the NHS.
Despite having not lived in England for 24+ years, it’s been a quiet partner throughout my life.
Helping me deal with some of the best and worst times of my life.
And even though there was a time I grew to despise walking along the corridors of the QMC hospital in Nottingham, I was always grateful for it … because it ensured the people I loved weren’t allowed to fall through the cracks at their greatest hour of need.
The NHS has saved my parents life, saved my sight, looked after my dear Paul when he’s undertaken acts of complete stupidity, taken care of my son when he came down with an illness [despite not yet having a British passport] and ensured my parents were given dignity in their final days … it is the single most important and valuable institution the UK has.
I’ve been incredibly fortunate to have lived all around the World and while there have been a number of occasions where I have needed the urgent and serious attention of Nurses and Doctors, I’ve paid heavily for that service.
Of course I’m grateful for all they did for me – they were excellent – but I was also in a privileged position where I could afford to pay for it which is why the NHS is so important because the reality is, everyone deserves the right to being looked after, not just those with a healthy bank balance.
Countless UK governments have tried to undermine or strip away the NHS … seemingly ignorant to the fact it’s one of the few things that is the envy of the World and should be treasured, not pillaged.
So to everyone who has ever worked for or fought for the NHS, thank you.
You deserve so much more than just a nations gratitude.