Filed under: Attitude & Aptitude, Football, Nottingham, Nottingham Forest, Sport
By the time this comes out, I will know if Nottingham Forest have got relegated or not.
And while at the time of writing – April 26th – they’re [just] out the relegation places, I fear that will change.
Not simply because Everton are basically clear having beaten Liverpool last night.
Not simply because we’re playing Man City this weekend.
But because – if I’m being honest – we deserve to god down.
I hate saying that.
I pray for a miracle – or should I say, luck.
But it’s been a season that never seemed to get going … undermined by bad choices, petulant behaviour and – thanks to the Premier League and Referees Association – wrongful and unfair decisions.
What has made this worse is that for 2 years … it was wonderful being a Forest fan.
Magical even.
A togetherness between club and fans that I’d never felt.
Not even in the glory years of the late 70’s and 80’s.
It was a togetherness that basically willed them to glory.
Pushed them over the line to the supposed promised land.
And gave me one of the best days of my life in one of the worst periods of life.
And what did we find when we finally got there after those decades of pain and under-delivery?
Well, excitement … and disappointment.
Some of our making. A lot of where the game has gone.
And all of this was made worse by use and our cauldron of chaos.
No strategy. No plan. Just mayhem.
To be fair, some of this was to be expected given we got promoted with a load of loan players and no real expectation of ‘going up’ that season … hence we had to buy a squad in the blink of an eye. And some of it was because our owner has an incredible ambition and has backed that up with a level of investment we could never imagine. [Which, sadly, also was not allowed by the out-of-touch rules for promoted team spending]
But it seems we didn’t learn from those mistakes and mayhem this season and instead of letting our football do our talking, we allowed a side show of mess to get the spotlight and the headlines.
Some was justified. Most wasn’t.
It ended up being a distraction to the club and the fans … causing division, internal fighting and a label of being spoilt kids.
I want us to stay up, but if I’m honest – we shouldn’t.
Luton Town should, because they have shown the fight and togetherness we’ve sadly missed.
Not because we don’t have good players – we do, arguably the best we’ve ever had – but because we don’t have a common belief or philosophy.
Or should I say, not a consistent one.
Stubbornness. Arrogance. Misplaced expectations all added up to bad – or delayed – decisions that have cost us with the result being a team who took over 20+ years to get here, looking like a team who don’t deserve to stay here.
On one level, relegation will be a relief. The ability to let go of the angst and start again. But I don’t doubt the pain would then come back hard. The worry of not going back up. Of not learning our lessons. Of seeing good people and players being let go and replaced with imposters and imitations. Of being the poster child for failure. Again.
So I hope for a miracle almost as much as I hope for a reset.
To refocus.
Reconnect.
Reunite.
Fans. City. Team.
Because I love my club, but I don’t love what the Premiership turned us – and our fans – into.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Content, Emotion, Empathy, Entertainment, Football, Happiness, Love, Loyalty, Netflix, Sport
For a Monday, a post about misery, tragedy and death feels especially appropriate.
You see there’s a show on Netflix called, Sunderland Til’ I Die.
It’s about Sunderland Athletic Football Club where over 3 seasons, they follow the fall … and fall … and slight rise of the team and the affect this has on the players, the fans and the community that surrounds them.
It’s a story of mismanagement, false promises, hope, dreams, pain and desperation and frankly, it’s one of the best shows on Netflix, let alone football.
I’ve watched it countless times because it’s more than a story about football, it’s about how it feels to be left behind by society, industry and government.
A situation many people following many different football teams experience and face all around the World.
Anyway – without wanting to give anything away – the above quote comes from the show.
It’s not a pivotal moment in the series and yet it impacts you like it is.
Because the context of it makes you think about what you’re doing, what you’re working for and towards in your life.
What legacy will you leave?
Will you be remembered?
Will you have mattered?
I appreciate that sounds quite deep for a show about a football team in the North of England, but it’s that good.
Leaving you with understanding why it’s so important to love forever and always.
Regardless of the times or the challenges.
Because at the end of the day, it matters. Even when it hurts like a motherfucker.
It’s a brilliant lesson for life which is why, while I’ll never be a Sunderland fan, I’ll always be a fan of Sunderland.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Nike, Sport, Wieden+Kennedy
Back in 2016, I was invited to Paris to meet with Nike’s senior leadership and talk to them about where the brand is going.
Given I was the only person invited from Wieden to do this, I felt really honoured … so you can imagine the attendees surprise when I said they were in danger of becoming ‘the beast they were meant to slay’.
They took this pretty well.
Mainly because it was true.
We then spent the afternoon discussing where we’re making mistakes and where we should be doubling down.
And while it had a teensy bit about me – and a lot to do with Wieden – I feel there were a few years where they got shit together.
Then things changed …
Leadership.
Politics.
Chasing the cash.
Which may all explain this …
First you all they call people ‘consumers’ rather than athletes.
I mean, that’s bad enough … but to then go on about how they constantly evaluate the best way to serve their audience, before announcing they’re leaving NZ, is mind-bendingly mad.
Given a few weeks ago they chose not to make a retail version of West Bridgford born, Women’s England goalkeeper – and World Cup ‘Golden Glove’ winner – Mary Earps, I can’t help wondering what the hell Nike have against Nottingham, let alone NZ?
While back in 2016, they had made some decisions that led me to that presentation, I never imagined they could go this off-piste, and it breaks my heart because I love the brand and loved working with them.
But now?
Seems they misunderstood ‘dream crazy’ as act stupid.
But I’ll tell you something even worse …
Despite all this, they’re still better than most brands and that is terrifying.
I hope NIKE rediscover their love of the athlete and sport soon.
Not just for their sake … but for every little kid who needs to discover the power of sport to discover who they are and who they can become.
Filed under: A Bit Of Inspiration, Agency Culture, Attitude & Aptitude, Authenticity, China, Chinese Culture, Creative Development, Creativity, Culture, Effectiveness, Film, Nike, Sport, Wieden+Kennedy
So the posts this week have been quite emotional.
Well, they have for me …
And – if you watched the hostage negotiation film in yesterday’s post – probably for you too.
And given I’ll be writing an emotional post on Friday – in preparation for what would have been my wonderful Dad’s 85th birthday on Sunday – I thought I’d take a bit of a lighter approach to today, because frankly, I’ve cried enough for this week.
This post is about case study films.
Specifically case study films by agencies for award submissions.
To be fair, there are some that are truly great. Mainly the ones that actually have the work to back it up rather than those that crank up the cliches and superlatives because they haven’t.
Even though I’ve made more films than Spielberg, this is one of my faves … even though it blows my mind it’s 11 years old now.
But even that … even with all it’s success is no match for what I’m about to show you.
A film that trumps 95% of all Cannes/WARC/Effies case study films.
Not just because it is clear, entertaining and informative.
But because it demonstrates more human insight than all those others put together.
Enjoy.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Authenticity, Communication Strategy, Creative Development, Creativity, Culture, Nike, Sport
My 8 year old, Otis, loves Rubik’s Cubes.
LOVES THEM.
Not only that, he’s bloody good at them.
To give you an idea of how good, take a look at this …
I know he’s my son, but that’s pretty amazing.
Hell, even when he shows me how to do it – move by move – I fail, and yet he can do it blindfolded!!!
Now it’s not just him that loves cubing, it’s back in a big way. A whole subculture that is thriving and evolving.
From Youtube influencers like Cubehead – with almost a million followers on Youtube – to more types of cubes than you could ever imagine.
From heat activated.
To shape-shifting.
To digital screens.
To a whole host of customisable cubes in different sizes and shapes to increase performance for competitions … competitions, that are literally being held in every country around the world.
Hell, even Nike have just released a shoe in cube colours to connect to its growth.
This last point is particularly interesting to me because I see more and more sports brands moving away from ‘competition’ to promote participation in an attempt to connect to a generation who are walking away from physical sports.
Except they’re missing the point …
You see recently I took Otis to a speed-cubing completion in Auckland.
It was packed. Full of kids, parents and adults … all messing with cubes at different standards and speeds.
But while they were all supportive and encouraging to everyone around them, be under no mistake they were competitive. More than that, they wanted to be more competitive.
And here’s what the sports brands are getting wrong.
Kids aren’t afraid of competition, they just want to beat their own limits rather than loudly and publiclly trash someone else’s.
Of course there’s exceptions.
Of course there’s contexts and situations.
But they be in a much better position if they stopped promoting passive participation and got back to what they were always about … just understood the best victory is when you out-compete yourself.