Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Dad, Daddyhood, Jill, Mum, Mum & Dad, My Fatherhood, Otis
It’s the last day of the first week of blog posts for the new year.Congratulations, you’ve survived.
So I thought I’d end the week on a positive.
No, a real one.
You see there was recently read a Linkedin article asking people what piece of advice they would give to their children.
Obviously this is a big, big question because ultimately, there’s so many things you could say and want to say.
But then I realized the advice I got from my parents is still probably the best advice I could give.
Advice that not only prepares you for the life ahead, but prepares you to get the most out of what is there and who you are – which, when you come to think of it, is probably the best advice of all.
So with that, I pass onto Otis what my beloved parents passed on to me.
+ A life of fulfillment is more enjoyable than a life of contentment.
+ Be interested in what others are interested in.
+ Make your own mistakes not someone else’s.
I might not have managed to do them all, all the time, but those pieces of advice have helped me enjoy a life that – let’s face it – I don’t deserve to have, which might be the one thing I’ve done that my parents would be the happiest about.
So to Mum and Dad – thank you – you might not realize it, but you’ve given your grandson one of the most valuable bits of advice he’ll ever have.
Have a great weekend.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Family, Fatherhood, Love, Otis, Parents
That photo is of my son, Otis.
He is one of the best things that has ever happened to me.
He is cheeky, curious, kind, loving, beautiful and absolutely full of energy.
Now I’m sure most parents would describe their child like that, but based on a situation we experienced recently, it seems even other parents would regard Otis’ energy as being at another level.
Maybe it’s because he was restricted from going out in China because of the pollution.
Maybe it’s because he’s just loves being with other kids.
Maybe it’s because he is excited and curious about life.
Whatever it is, he can make the Energizer Bunny look like a sloth – and while we love seeing him run around and laugh – some other parents view this as a fault.
A few weeks ago, he was running around while some other kids were sat on the floor. He wasn’t bothering them, but in his excitement, he accidentally fell onto another child.
The reaction of both this other kid – and their parent – was extreme.
They acted like Otis had attacked them, even though he got up and [remember he’s only 2 1/2] said sorry and patted the child on the arm as a way of apologising. [We did the same … apologise I mean]
Apparently that wasn’t enough, because the parent came right up and ‘suggested’ Otis should be given a 2 minute time-out as punishment.
Fuck you!
Who the hell are you to try and dictate how we deal with our son?
Who the hell are you to try and curb his enthusiasm for life?
It was an accident. If it wasn’t, he would have been reprimanded, but he’s a sweet, caring, happy kid and all he did was fall over because his energy was running faster than his little chubby legs could go.
But as much as this parent fucked me off, it taught me a valuable lesson.
Before, when parents saw Otis running around like a happy lunatic, they would say things like, “He’s got a lot of energy hasn’t he?” and I would respond with a World-weary sigh and say something like, “You have no idea.”
But now I don’t.
Now I look at the person and say, “Yes, isn’t it awesome”.
Because it is.
As is my son.
And I’m not going to help a stranger feel better about their self-declared parental expertise by putting him down.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Family, Fatherhood, Otis
So I’m back.
I know … I know … the thought horrifies you. If it’s any consolation, it sort-of horrifies me too.
A huge amount has happened in the month or so I’ve been in LA, but the most important thing is we have settled.
To be honest, it’s been quite quick.
While Jill and I have done this a few times – as has the cat, Rosie – for Otis, it’s been a big change and the kid has handled it brilliantly.
Sure he’s missed his friends, toys and beloved Yaya … but he’s been awesome and I couldn’t be prouder.
I am a massive believer that one of the key criteria for success – or survival – is the ability to adapt to changing times.
That doesn’t mean you have to change your standards or your interests or even what you love, it’s just that you have to embrace the new rather than desperately hold on to the past.
That might sound hypocritical coming from me – a bonafide sentimentalist – but the reality is, my willingness to go where things excite me has enabled me to have the experiences I’ve had and hope still to have … so seeing my son be so positive about such a dramatic change of environment makes me feel he is already setting himself up for a life of adventure.
OK … OK … so maybe I’m overthinking all this, especially as Otis didn’t really have many options available to him once his parents decided to move to LA … but seeing him reach out to kids his age in a bid to bond and form friendships is wonderful to see.
Of course I feel a tinge of sadness witnessing it because I know part of his behaviour is because he feels a sense of isolation and I did that to him and I hate that I did that to him … but watching him adapt to his situation on his own accord is brilliant, especially when so many agencies are still trying to act like it’s the 1980’s.
Filed under: A Bit Of Inspiration, China, Chinese Culture, Comment, Crap Campaigns In History, Crap Marketing Ideas From History!, Creativity, Culture, Otis, Wieden+Kennedy
I’ve survived my first week.
Or I think I have … maybe they are just preparing to tell me to go back to China at the end of the day.
Talking of China [subtle eh] …
Just before I left Shanghai, I was asked if I would write an article about my 7 years in China.
Originally it was meant to be an overview of my experience and what I felt the industry could learn from it. As that sounded far too hard/pompous/wanky, I chose to ignore the brief and write something else.
Given I would always encourage someone who has the opportunity – and interest – to go to China, I thought it might be worth me posting on here, if only for the fact it saves me having to write something new which means I won’t give the impression to my new employer and colleagues that all I do is write blog posts and plan my holidays. Ahem.
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I’m a cliché.
I have succumbed to the classic ‘7 year itch’ … except instead of walking away from a wonderful wife and son, I’m walking away from a wonderful country and company.
Yep, I’m leaving China and Wieden+Kennedy.
So if they’re so wonderful, why am I leaving?
Well it’s not because I’m having a midlife crisis – where my head has been turned by something that is ultimately going to lead me to destruction – it’s for a whole host of painfully sensible reasons.
But that’s not what this article is about because Mumbrella asked me to write about my time in China … a kind-of ‘what I’ve learnt and what are the implications for the industry moving forward’ type-of-thing.
The trouble is, I know those things tend to ignite the same sense of dread as hearing a colleague ask, “do you want to hear about my dream?”, so I’ve decided to ignore the brief and write a love letter instead.
I’ve absolutely loved my 7 years in China.
In fact I’d go as far as to say it has been one of the best times of my life – both personally and professionally.
Sure, a big part of that is because of Wieden, my clients and the fact my awesome son was born here … but the whole experience has been nothing short of phenomenal.
Being able to see the huge shifts that have gone on first-hand feels like a total privilege.
I’m not just talking about the obvious stuff, but things like creativity, cultural diversity and technology.
Few things will ever make me as happy as being able to tell the West there’s areas where China is literally miles ahead of them … areas they were convinced they were dominant in.
China did that for me.
Of course there’s been challenges along the way … brands who prefer convenient answers over doing the right thing and a general attitude of good enough is good enough to name but two … but overall, it’s been an incredible and special time.
I’ve had a chance to do things I never thought I’d ever be able to do.
I’ve worked on projects with brands I will forever be proud to be a part of.
I’ve made friends with people who I will always want to be close to.
I’ve re-learnt almost everything I thought I knew.
And on top of all that, I’ve seen an industry start to realise what it is capable of being on it’s own terms, not others.
Not bad for a bald bloke from Nottingham.
Now, anyone who knows me is probably freaking out how positive this article is, so I’ll leave you with 7 things [one for each year I’ve been here] that I hope the industry will stop doing.
This is not because I want to my cultivate a grumpy-bastard image, but because as much as things have improved over the years, the industry is in a fragile state and if we don’t keep pushing forward we could start slipping backwards.
[Yes, I appreciate there’s more than 7, but hey, this is new, optimistic LA version of me. Ahem]
1. No more decks saying ‘China is big’. Everyone knows that. Even a myopic Trump supporter living in Boise, Idaho knows that. And while I’m at it, can Westerners stop throwing the word ‘Confucius’ on every 3rd slide.
2. The clichés of casting. Seriously, if an alien landed here and watched the ads, they’d never know this is a country with incredible diversity and nuance.
3. Please, please, please no more toilet paper ads acting like it’s a symbol of status and sophistication. It’s not. It’s something you clean your arse with.
4. You might not believe it, but there’s more ways to connect to culture than HTML5. Honestly.
5. To the planners who act like they’re academic intellectuals … stop! You’re not fooling anyone and you’re undermining a discipline that needs to be recognised for uncovering exciting creative opportunities, not spouting shit read from a business magazine.
6. Stop with the scam. It’s embarrassing and it is killing the industry for all of us. We all know who does it and I don’t give a shit if they’ve paid for a small store in Wuhan to run their ‘idea’, it’s still bullshit.
7. I know they say imitation is the sincerest form of flattery, but it isn’t. It’s lazy and sells the industry short – not just financially, but creatively. There’s a bunch of incredibly talented people here who given the space and time, will reward us with something new and great.
That’s it. Not that hard really…
So with that I say thank you China.
I leave a better person than I came and I’m going to bloody miss you.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Brand Suicide, China, Comment, Crap Marketing Ideas From History!, Creative Development, Creativity, Culture, Deutsch, Differentiation, Food For Thought, Goodbye China, Hello America, Insight, Internet, Interviews, Marketing Fail, Martin Weigel, My Fatherhood, Otis, Paul, Planners, Planners Making A Complete Tit Of Themselves And Bless, Planning, Point Of View, Positioning, Pretentious Rubbish, Relevance, Resonance, Social Media, Standards, The Kennedys, The Kennedys Shanghai, Unexpected Relevance, Unplanned, Unprofessional Professional, Wieden+Kennedy
How is your 2018 going so far?
I know it’s still early days – but is it looking good or bad?
Well, if it’s looking positive, I’m about to ruin it for you and if it is looking dodgy, I’m going to help you solidify your opinion.
Why?
Well, a few weeks ago, a nice guy called Paul McEnany asked if he could interview me about my career.
While I’m sure his reasoning for his request was to help planners learn what not to do, my ego said yes even before my mouth did … and while the end result is the bastard love child of rambling randomness and base-level swearing, it’s the perfect way to justify your pessimism for 2018 or to ensure your optimism for the new year doesn’t get too high.
So go here and errrrrm, enjoy [if that’s the right word for it, which it isn’t] and after you’ve heard my crap, listen to the brilliant interviews with people like Gareth Kay, Russell Davies, Richard Huntingdon, Martin Weigel and the amazing Chris Riley because apart from being hugely interesting and inspiring, you’ll get the added bonus of [1] undeniable proof I’m a massive imposter and [2] the knowledge that if I can have some sort of semi-successful career in advertising, you certainly can.
You’re welcome.