Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Context, Creativity, Culture, Dad, Education, Effectiveness, Emotion, History, Planners, Planners Making A Complete Tit Of Themselves And Bless, Planning, R/GA, Wieden+Kennedy

In his iconic Ted Talk speech, ‘Do Schools Kill Creativity’, the great Sir Ken Robinson wondered what Shakespear was like …
When he was a child …
At school …
In English class.
I still remember how it felt when I heard him say that, because frankly … I never had thought of Shakespear as a kid.
Hell, in many ways, I didn’t even think of him as a real person, as my only exposure to him had been through books and films … which all reinforces what the great Bob Greenberg, co-founder of R/GA, used to say, which was:
“People know you how they’re introduced to you”.
It seems obvious, but we continually forget it.
It’s why there’s a whole generation who know Jordan as a shoe brand more than an iconic basketballer … know Wieden+Kennedy as a brilliant ad agency rather than the outcome of two brilliant – but spotlight-reluctant – humans coming together to make anything but ‘ads’ … and know the Mona Lisa as a painting, rather than a portrait.
This last one is especially pertinent because I recently saw this …
… and yes, like Sir Ken’s comment on Shakespear, I was faced with the realization that the Mona Lisa was a person before a painting.
Too often we base our viewpoints on the mistaken belief that history only starts when we discover it … which may explain why there’s so much stuff spouted on Linkedin that suggests a person has just created something radical, when in reality it’s just a new take on an old lesson.
Which is why it may be useful if we all followed the advice my Dad always encouraged when exposed to something new.
In essence he asked himself – or others – 3 questions.
What do you know about them?
What do others know about them – that you don’t?
What can you know about them that will tell you who they are or how they got here?
It ensured he was always able to talk from the context of history and present … ensuring his viewpoint was grounded in truth but wrapped in modern contexts and perspectives. Which means, for someone who wasn’t a strategist, he was a fucking brilliant strategist.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Comment, Corporate Evil, Creativity, Education, Government, Marketing, Marketing Fail, New Zealand
After the recent emotional rollercoaster of posts – with the wonderful Fergus coming and the brilliant Martin going – let’s get back to some cynical musings, as the name of this blog supposedly ‘promises’. Or something …
So I was going for my daily walk when I passed a school in a posh part of Auckland.
By the gates, I saw this ad …

Now on one hand, I was quite impressed by the smarts of the real estate agents.
Putting an ad for a pricey home by the gates of the school pick-up zone is clever thinking.
As rich parents wait for their lucky kids, they have a captive audience to try and flog them another symbol of success.
But it’s also pretty appalling.
Not by the school – because even though it’s located in one of Auckland’s richest locations, its state run so likely needs the money like every other state school – but by the real estate agents.
Now I appreciate this may be a an ‘added benefit’ of them already donating money to the school. Plus, I acknowledge if they think the parents of the kids there can afford a piece of land – like the one on Waiheke Island – then maybe the school should be asking parents to contribute more to the education of their kids. But the fact Martin and Charles at Kellands Real Estate obviously negotiated this shows they don’t really care about the education of the kids, just the wallets of their parents.
I get this is how business operates these days.
I get it’s a very competitive market.
But just because you can, doesn’t always mean you should.
But this is how we operate … where everyone and everything is seen as a commodity waiting to be exploited by someone for personal gain.
No where demonstrates this as much as Linkedin with its endless unrequested ‘messages’ from strangers offering services that have nothing to do with what you do … but you kind-of expect that now, whereas this school ad caught me off guard.
Of course, the real people we should be aiming our anger at are the governments who continually under-invest in state education.
Conveniently forgetting that a smart nation is a strong nation … though some will claim that’s a very conscious reason why politicians do it.
Education and health are two of the most important things a nation can do for its people … that it’s become a pawn in the battle of politics is everything wrong with politics.
Which reminds me of the time someone said, “Democratic governments should be scared of its people. Ensuring they never forget who they represent and serve. When is the other way round, that’s when a nation has a problem”
While a real estate ad at a school in Auckland is something – in the big scheme of things – very small, in many ways it reveals, we have a problem.
Not an end-of-the World problem.
Not a call for revolution kind of a problem.
But a problem … because the focus is far more making a few people rich today, rather than helping an entire nation be better off tomorrow.
God, that’s waaaaaaaay too political for this blog. And on a Tuesday, no less.
I can assure you that tomorrow, things will be back to their bollocks best. Sorry.
Filed under: Anniversary, Attitude & Aptitude, Birthday, China, Confidence, Dad, Daddyhood, Education, Emotion, Family, Jill, Love, Mum, Mum & Dad, My Childhood, My Fatherhood, Otis

Hello I’m back.
And the good news, it’s not for long …
Not because I’m going away again, but because it’s almost the holiday season so you – and I – get a break from this blog for a month.
A MONTH!
So with all the horrors on in the world, at least there’s that positive news to look forward to.
Anyway, as you can tell, I am back from the UK and there’s one main reason for it.
Today my beloved, wonderful, brilliant son – Otis – turns 9.
All those cliches of ‘they grow up so fast’ turned out – as many cliches do – to be true.
And while I wish it wasn’t, because it means we’re already at the halfway point to official ‘adulthood’, the fact is I can’t turn back time and every year with him just keeps getting better and better.
Oh, don’t get me wrong, there’s moments that test us … but even that is a sign of good stuff.
His desire for more independence.
His interest in things we don’t know or yet understand.
His network of mates with their codes and slang that reduces them to giggles.
But all of this is through the filter of being a good kid.
A compassionate, considerate, thoughtful boy.
Certainly more than I ever was at his age. Hell, more than people 5 times his age.
His awareness of issues such as equality, gender neutrality, prejudice and racism is wonderful. As is his assurance of which side of the fence he lands on all these issues.
Yes … we have had a big part to play in that, but it’s his curious mind that led him to the questions that allowed us to have conversations with it.
But it’s his perseverance in the face of adversity that is inspiring.

As I’ve written before, Otis has dysgraphia … a form of dyslexia that severely affects how he learns, specifically when requiring motor skills.
It means using with a pen is very difficult for him. As is his ability to process information in certain situations.
He knows he has it. He knows it can frustrate and challenge him … but he also has accepted and embraced it in the knowledge it can never be ‘cured’, only managed.
That he has been able to deal with that in a way where he is still able to thrive at school – especially in subjects such as reading, maths and creative writing – is testimony to his character and his desire to learn and do things well.
As I have also written about, his school deserves a lot of credit for this.
They have actively created the conditions for him to be able to do this. Not only that, they appreciate there’s little value forcing him to use a pen when that causes him problems and distress … especially when he shines so brightly when allowed to use a keyboard or use talk to type.
It not only means they appreciate the issue is HOW Otis learns rather than his capacity TO learn, it means they are focused on his potential rather than his challenges – which is exactly what a school should do, but we know rarely does for a whole host of reasons that I wrote about here.
What is also wonderful is how he is supported by his friends.
Back in my day, kids seized on the slightest weakness and used it to taunt you mercilessly.
But this generation aren’t like that. They’re supportive, encouraging and helpful.
In fact his friend Archie recently said to him, “I wish I had dysgraphia so I could use a computer all the time too”.
I hope that continues … but I am grateful for it happening now.
And today he turns 9.
NINE!!!
I remember that day in Shanghai when he was born like it was yesterday.
The early morning realization it was happening.
The 300 step walk to the new hospital near our home.
The wait.
The pushing.
The birth.
The tears of happiness.
The stupid first photograph. [See below]
The phone call to Mum.
The pink onesie.
The takeaway delivery.
The utter exhaustion. [Sorry Jill, I know you did all the work but …]
The constant wake up and marvel at him while checking he’s alive.
And now … 9 years and 4 countries later … we’re here.

I love you Otis. You have done so much for me I can’t put it into words.
But I’ll try.
You’ve made me a better person.
A better human, a better husband and – hopefully – a better dad.
More open.
More understanding.
More aware.
More appreciative.
More desperate to make you proud.
I wish with all my heart my Mum and Dad could have met you.
I know they would have loved the hell out of you.
Not just because you’re their first [and, let’s face it, only] grandchild … but because you’re a curious, cheeky, kind and happy, compassionate and passionate kid … bursting with energy, imagination and a deep sense of righteousness, all held together with a deep respect for being precise, considered and thoughtful.
Bloody hell! Talk about showing me up.
I’m proud to be your Dad.
I love seeing you develop and grow every day.
Watching you commit with a fierce focus on things you want to master … whether that’s Rubik’s Cubes, Yoyo’s, swimming, Mario, finding the funniest Reel or getting Robux out of me.
But it’s more than that …
It’s your understanding of who you are, regardless of others influence or pressure.
Your vegetarianism.
Your disinterest in sport.
Your physical and emotional boundaries.
There are adults who haven’t worked that out yet, let alone feel comfortable enough to acknowledge it … but you have and do. It’s amazing.
It’s one of the reasons I have more faith in your generation to take us to a better place, than I do of mine.
And I promise I’ll do my best to stop us fucking it up so you have a chance to make it happen.
Because the greatest gift I could have is to see you grow and blossom for as long as possible.
To be able to watch you discover your life of adventure and fulfilment.
To witness the choices you make for the life you want to create.
That would be everything to me.
Not because I have any expectations, but because I just want to see you live and embrace your life.
I love you so much Otis.
Never stop being just who you are.
The happiest of happy birthday’s to you my wonderful son.
Dad xox

We’ve all seen those signs where countries that don’t speak English, try to translate things into English with tragic – and sometimes hilarious – consequences.
Then there’s those signs in English speaking nations, where they’ve chosen words and/or symbols that massively undermine what they’re trying to say or represent.
But recently, on a trip to LA, I saw another angle of error.
Where the choice of words are perfectly acceptable in the home nation, but have a very different meaning somewhere else.
Case in point, the name given to this pre-school …

Morning Glory!!!
They named it ‘Morning bloody Glory’.
Jesus Christ.
Now they obviously have no idea how this is interpreted in England.
And I am sure they are a very good place of education.
And a name that reflects optimism and happiness in a city that is always sunny, makes sense.
But … but …
Morning Glory?!
Next they’ll be saying, “it’s great to be ‘up’ first thing for the day”.
Whatever … I just hope the police patrol that area especially well.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Education
So I am rubbish at word games.
Crosswords.
Scrabble.
Countdown.
Never liked them … never won any of them.
Which is why Wordle was a bit of a revelation … because I not only could do it, I enjoyed it.
Sure, it’s more a game of deduction than vocabulary, but it’s fun.
And then I found Wordiply on the Guardian website.
It’s a game where they give you a few letters and your job is to make the longest word you can that incorporates those letters … exactly as they appear on the website.
Now you’d think I’d be shit at this.
And often I am … but on two occasions, I’ve achieved this:

That’s right assholes … I’ve got the longest word not once, but TWICE.
Is this worthy of celebration?
To normal people, no … but for me, this is like getting the degree I never got.
Happy Monday.
