Filed under: A Bit Of Inspiration, Advertising, Agency Culture, America, Attitude & Aptitude, Authenticity, Creative Development, Creativity, Culture, Dad, Empathy, Management, Mum & Dad

One of the best pieces of advice I was taught was ‘always earn your right to be trusted’.
By that, they meant …
+ Lead by example.
+ Open doors for others to walk through.
+ Be fierce with maintaining standards.
+ Always protect, defend and grow your team.
+ Be transparent in your actions and interactions.
+ Encourage debate and independent thinking.
+ Create the conditions for everyones success.
+ Recognise the individual, not just the group.
That seems a lot of things doesn’t it, but that’s what real leadership is.
Or what I was taught it is.
Now whether I’m good at any of that is open to debate, but it definitely shaped my approach to things – even when I get it terribly wrong.
But my worry is a lot of people entering management today don’t get any advice whatsoever.
They’re plucked from being good in their job and told they now lead a team. Which basically sends out the message ‘do whatever it takes for the company to succeed, regardless of the cost’.
We’ve read the damage of this attitude in Corporate Gaslighting and yet it doesn’t have to be that way.
Of course a manager/leaders job is to do things for the benefit of the company they work for. But if they create an environment where the individual and the team can also succeed – not just financially, but in terms of growth, opportunity and possibility – it’s amazing how much everyone benefits.
But to do that well requires more that authority, but trust.
Trust you will lead them to somewhere better.
Trust you will look out for them not just yourself.
Trust in their opinion, not just your own.
The older I get, the less I see of this.
Instead of trust, companies put in hierarchy.
Where the expectation is to blindly follow what the more senior person demands.
I saw that when I lived in America … the most hierarchal place I’ve ever worked.
And while it may appear to work, it doesn’t really.
It either creates an echo-chamber of blinkered opinion – which is reframed as ‘company culture’ – or it relies on people who are in the terrible position of not having the choice to get out of where they are, with ease.
Which is why the other piece of advice I got – from my Dad – compliments what I said at the top of this post. Because if the goal of a manager or leader is to always earn trust from their team … then the role of the team is to “only respect authority that has been earned over time … not given, bought or provided by privilege or misinformation”.
It’s a lovely thought …
Proof not expectation.
Earned not just given.
Consistent not occasional.
It also explains why I must have been an absolute nightmare to the bosses I had who expected my loyalty rather than earned it. There weren’t many – thank god – but there were a few. And while I’m sure they were good people [probably], they definitely made the fatal error of thinking their job title demanded trustworthiness, when literally the opposite is true.
And with that, I’ll sign off with a link to an article I wrote for Little Black Book that sums this all up. It was – and remains so – one of the most valuable lessons and mistakes, I’ve ever had.
I was walking through the airport in San Fran when I saw this billboard …
Now I accept I didn’t go to university.
I acknowledge I got 2% in Mrs Kirk’s math class.
But even with that incredible lack of academic achievement, the last thing I equate with innovation is the legal industry.
Especially the highly litigigous American legal industry.
I appreciate a lot of this view was influenced by my Dad and his experience and work in the US, but it doesn’t take much digging to see the role of the US legal industry is to provide rich clients with the assurance no one can question, challenge or undermine them.
In other words, oppress rather than liberate.
Which is why I think what the ad should say is:
Come to the University of New Hampshire. We’ve been helping stifle progress, fairness and justice since 1866 … that’s even before the American bar association.
Filed under: A Bit Of Inspiration, Advertising, Colenso, Creativity, Culture, Professionalism
A few weeks ago I came to the office and found a drawing on my desk.

Putting aside that the drawing makes Si look more like a snowman than our CCO, I’m wondering why someone thinks he is looking at me have a ‘pee pee’.
Or maybe it’s something more sinister …
What if it was Si who drew this?
Is this an HR offence?
Probably … but let’s be honest, I’ve done much worse.
Not in terms of looking at my colleagues going to the loo – just in case Colenso lawyers are reading this – but in terms of questionable professionalism.
Which just leaves me with one thing to say …
Thank god Si is a writer, because he sure as hell isn’t am artist.
Filed under: Advertising, Attitude & Aptitude, Brand, Consultants, Creative Development, Creativity, Culture, Management, Marketing
I’ve written a ton on brand purpose.
How it’s become meaningless and is just another tool for marketing mediocrity.
[This was the latest rant]
Well, recently I found an example of purpose that is undeniably true.
No, not Patagonia …
Mainly because this is not about a powerfully good purpose, more a purpose that is simply true to them.
Or should I say, to both of them.
Because it’s for KPMG – and, bizarrely, PWC.

Fuelling/Building Prosperity … I mean, come on.
Financial organisations who exist to generate riches … no fucking shit, Sherlock.
Of course, the cynic in me thinks what they’re actually trying to say is their purpose is to find ways to generate riches for themselves. Regardless of the cost.
Maybe if they had written it in a way that included WHY or HOW they fuelled/built prosperity, I’d be less of a bastard towards it… but because they didn’t, I now think they left it out on purpose so they can exploit financial opportunities for themselves and then say, “we never said we’d do it for you”.
Is this what purpose has now become?
Where you badly explain what you do and think that’s a higher order.
The lack of self-awareness is so bad that I almost want to advice them to go and spout some of the meaningless bollocks most other brands out there, shout.
That said, I kind of respect them for it.
Because as we’ve seen countless times before, what companies say about themselves and what they do are so far apart, it’s almost refreshing to have someone own their truth.
Even if it’s a truth that has the potential to repulse more than attract.
Filed under: Childhood, Comment, Dad, Family, Jill, Love, Mum, Mum & Dad, New Zealand, Otis, Parents

So today would have been my beloved Mum’s 90th birthday.
NINETY!!!
My god, it seems impossible.
What’s bizarre is that while Mum died at age 83, I never considered her old.
She looked very well.
She was active and sharp.
She retained a huge interest in what society was interested in.
But of course, underneath her heart was failing – more specifically one of her valves was.
And yet despite that, I still find the idea of her turning 90 shocking, even though it’s just 7 years on from when I last saw her.
Of course a lot can happen in 7 years.
7 years ago we were living in China.
I was working at Wieden+Kennedy.
And we’d just become parents.
To think in-between then and now we’ve moved country 3 times, I’ve changed jobs 3 times, we’ve called 4 houses home and I’ve entered a world of creativity where I’m interacting with individuals/bands I never would have imagined in a billion years I’d be working with … I guess seven years has a lot of capacity for change.
But despite all that, I remember my time with my Mum clearly.
The good. The not so good. The happy. The devastating.
But underpinning all of that is just what a brilliant human and Mum she was.
From playing tennis with me on our small patio in the back garden through to encouraging me to still go on my life adventure when she so easily could have asked me to stay … my Mum’s selflessness was one of her defining characteristics.
As I wrote when she died, this generosity towards others continued after she passed.
I still remember finding a notebook where she had meticulously detailed all the account numbers, phone numbers and people I should contact now she was gone.
Which means in the lead-up to the operation we hoped would give her a better life, she was preparing for it maybe not to.
That breaks my heart.
The idea of her being alone in the house, writing these things out for me is almost too much to cope with.
That she could deal with her mortality with so much dignity, grace and love for me … that she would put her emotions to one side to make sure life would be easier for me, in my darkest moments … is a definition of love that is overwhelming in its generosity.
She even had found the time to cut out articles on people I knew from my childhood that she wanted me to know better.
Who would do that?
I’ll tell you who … my Mum.
My beautiful, kind, compassionate and loving Mum.

And today she would have been 90.
God I wish she was here to celebrate it.
We’d either all be in the UK or we would have brought her here.
She would love this house. The quiet … the nature … the peacefulness.
And as much as she loved our home, maybe she would have been in the right frame to make a leap. To come live with us.
I don’t know. Mum was fiercely independent so maybe she’d be against it, but I have a feeling there would have been a chance.
Towards the end, we had found a new rhythm to live by. We’d always had a wonderful relationship but over the years a few niggles had entered into our interactions. Nothing much. Likely less than most. But when you have never had it, you notice it more.
However the last few years were different. It’s as if we had finally recognised that the things that irritated one another weren’t being done to annoy one another … they were simply our ways of trying help each other, even if we didn’t understand it. And from that moment, a new peace and acceptance came. It felt good. Conversations that had previously triggered us, were now open and easy. It was lovely and it’s for that reason I think Mum may have said yes to coming to live with us.
Sure, the house we live in doesn’t have the garden of the house she helped us buy, but I think she’d like it just the same.
I hope so.
I know it is a long way from England, but she was up for going to the North Pole to see the Northern Lights when she was 80.
So I’ll be thinking of that today when I celebrate her milestone.
Her, living in the house with her son, her daughter-in-law, her grandson and cat-in law.
Ahem.
Because while I know she’s not on this earth, she remains with me and that is some comfort.
It’s why I have 90 yellow roses being delivered to work today.
So 90 people in the office can take one in her honour.
To give to a loved one to show how much they mean to them.
Something that lets my Mum’s spirit be alive in the World.
Because while I know she wouldn’t like the attention, she would forgive me for the sentiment.
So Happy 90th birthday to you, my dearest Mum.
I love and miss you so much.
Give Dad a big kiss from me.
And know I am so glad you were my Mum.
Rx


