… then this is it.
Because there’s going to be no more post on this blog for a bit..
I know … I know … you never imagined me as your Fairy Godmother did you – but I am because today I fly to Sydney for a couple of days and then, when I come back, I go away again almost immediately.
FOR A WHOLE WEEK!
Sadly it’s to do with my eye rather than a holiday … a work trip … or one of my ‘great blagger adventures’ … so while its my pain, it’s most definitely your gain.
I know, I’m a Saint as well as a Fairy Godmother. Who knew?!
So have a good 10 days free from me and see you a week on Monday.
[though saying ‘see you’ seems slightly ironic as you can see from the ‘crap pirate’ pic below]
Filed under: A Bit Of Inspiration, Age, Attitude & Aptitude, Bonnie, Childhood, Comment, Dad, Daddyhood, Death, Family, Fatherhood, Jewellery, Jill, Love, Loyalty, Mum, Mum & Dad, My Childhood, My Fatherhood, Otis, Parents, Relationships, Resonance, Respect
On Friday I talked about the ring that had replaced my lost wedding ring.
A wedding ring that had been made to combine both my Dad’s wedding ring and the one given to me by Jill.
I wrote how this new ring had – thank god – been able to incorporate some of Dad’s ring [that I’d had left when I had it resized] as well as some things from Jill’s ring [that she kindly donated to me] so that it was something of real significance and sentimental value to me.
I treasure it.
It’s far more than the metal it’s made of.
But recently I saw something that reminded me why it is so significant.
This …
I don’t know why, but the thought I will [hopefully] know Otis more as an adult than a kid completely fucked with me.
Of course he will always be ‘my child’ but being the person I see every day … the person I watch growing up in front of me … the person he turns to for laughs, help, advice or an audience … the person who loves and hugs his dog … is something I treasure deep in my psyche and soul.
As I wrote before, while all parents know their kids grow up fast, what makes it tolerable is that as they develop … they learn or express new things that you adore, which helps offsets the sadness of seeing the old things you loved, fall away.
But there will be a time where you don’t get to see this growth every day.
Where you aren’t their World, you’re just a part of it. One associated more with the past than the present.
Back in 2016, I wrote about that – based on an brilliant article in The Guardian – and fuck me, if it was hard to deal with then, it’s even harder to accept 9 years later as we get closer and closer to a time he will move on, that you know is coming but wish wasn’t.
That doesn’t mean you don’t want your child to have their own life.
To forge their own interests and passions and journeys moving forward.
But the idea of being relegated to ‘observer’ is hard, even though – as my parents showed with me – it is one of the greatest gift you could ever give your child.
The values to live.
The lessons to progress.
The encouragement to explore.
The freedom to build write your own story.
What brought this all to a head was a video I watched of Michelle Obama recently, talking about her Mum.
“Wow, this went fast”.
Not just watching your child become an adult, but life.
And as much as Mae West said: “you only live once, but if you do it right … once is all you need”, the reality is life does go fast.
What makes it more bizarre is that as you get older … as life passes-by slower … it all seems to accelerate at the same time.
Which is why it’s so important to treasure and value what you have.
Not take it for granted.
Not get swept up with the things that – in the big scheme of things – don’t matter.
It’s taken me a long time to learn this.
It’s taken watching my wonderful, brilliant son grow up to really understand this.
Despite watching my amazing Mum and Dad pass, it’s Otis who has helped me appreciate time and life.
Not just with him, but with everyone around me.
Which is why that video of ‘knowing your child more as an adult than a kid’ hit me.
Not because that is bad, but because the moment is so special.
And while growing up is a good and natural thing – which I have obviously been trying to come to terms with for a long time, given I wrote this about Otis becoming an adult back in 2021 – it’s still a reminder that you rarely know you’re living the time of your life, until after it has passed.
It’s why both those videos may have been uncomfortable reminders.
But also beautiful gifts.
Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Strategy
There’s so many hot-takes on strategy.
So many hot-takes on what is – or isn’t – an insight.
Or even if they are important anymore.
But recently I read something that – for me – sums up the craft of what we do, while also highlighting the danger of where we’re going.
The focus on speed over substance.
Superficiality over sustainability.
Process over outcomes.
Comms over change.
‘Certainty’ over potential.
It was this …
That is not to say tactics don’t have their place.
Don’t require a skill to truly identify and use.
But far too often, they are mistaken for strategy.
Kinda like how too many people confuse the ability to think strategically as being the same as being a strategist.
It’s not nuance, there’s fundamental difference … and our industries obsession with fame, popularity, and the desire to be the font-of-all-knowledge-for-all-things is more likely to fuck us up than build us up.
Happy Monday, hahahaha.
As it’s the end of the week, I thought I’d send us off into the weekend on a positive.
Admittedly, a positive for me, but hopefully the joy will spread to you in some way.
So as I wrote about a few weeks ago, I lost my wedding ring. I have no idea where or how, but having walked the streets, gone through the bins and checked the newspapers – I had to accept it had gone once and for all.
Obviously, I was devastated – made even harder by the fact it was made by fusing my Dad’s wedding ring [one of the only things I had from him] with the one Jill gave me on our wedding day to create something both deeply personal and very sentimental.
However, while I wish it had not gone, I’ve been able to find a way to move forward by creating something new.
And old.
You see, because I’d lost a lot of weight, I’d needed the ring to be resized a few months ago and as part of that, I’d been given a bit of Dad’s wedding ring that had been cut away.
That little bit has been able to be reused in the creation of the new ring which Jill added to, by giving me some teeny, tiny fragments from her original wedding ring that she had redesigned a few years ago.
And to make things as perfect as they can be, it was all crafted by the jeweller who took Dad’s and my wedding ring to turn it into something very special and unique for me.
Of course, it’s not the same as the one I sadly lost, but it’s also an extension of it – which not only makes me feel very lucky, it also helps me feel ‘whole’ again.
How crazy is it that because I lost weight, I was able to still have a bit of Dad’s ring still. And how brilliant is it that my wife thought of a way to connect it back to our original special day.
Amazing.
Though I’ll be considering supergluing it to my finger because even though it was a mistake – and my family were nothing but loving and supportive about it – the feeling I let them down by being careless still stings. Albeit this new version soothes the pain of that a lot.
Not because there’s much financial value, but the human value is priceless.
Have a great weekend, I know I will.
Filed under: A Bit Of Inspiration, Agency Culture, Ambition, Attitude & Aptitude, Career, Creativity, Dad, Mum, Mum & Dad
What is success?
Is it the job title you have?
The salary you are paid?
The area you live in?
The company you work for. Or with?
The satisfaction you get from whatever it is you do?
The strength to leave a job that is hurting you, even though they are paying you?
The health and wellbeing of your family?
Your friendship circle?
The number of talks you’re invited to be a part of?
Of course, the reality is its different things for different people … made up of many elements, rather than just one … and yet when you look at Linkedin, it appears the only metric worthy of success is one that reaffirms your professional status.
I get it, Linkedin is ‘supposedly’ a professional network … but the myopic view of success is tiring and, arguably, unhealthy.
An obsession with being seen as a ‘thought leader’ … a person who is ‘changing the industry’ … a person who is in an endless stream of ‘leadership positions’.
Don’t get me wrong, it takes a lot of work to achieve that, but there’s 3 issues.
A lot of the ‘thought leadership’ or ‘changing the industry’ being spouted and promoted is – on closer inspection – simply reciting old rules with new terms.
A lot of what the industry calls success is about what is said, rather than what is created.
A lot of the focus is on celebrating an individual, rather than acknowledging the group.
While I fully appreciate that even with this, there’s a lot of effort and commitment people put into it, not to mention it is not their fault the industry chooses to focus on points 2 and 3, rather than them actively pushing it – though some do – my issue is it not only sets a weird definition for success, it also means anyone entering the industry is being told the secret to their progress is not about quality of work, but how popular they can become.
But arguably, it is even worse than that.
Because it also says that the only success worth caring about is professional achievement.
Forget personal fulfilment.
Forget professional development.
Forget health, happiness and family.
If you’re not getting the likes, you’re not living a successful life.
This doesn’t mean you can’t be proud of what you do.
Or who you do it for.
Or even what you get because of it.
But myopically defining success in terms of salary and status is about as toxic as you can get – especially when there are so many people doing so many amazing things across the industry but are universally ignored because they don’t court fame or don’t play the game that the industry increasingly demands you play.
Our industry is a special industry, that can do special things … but we’re in the shit right now, fighting for our relevance, value and impact … and if we’re not careful, we’re in danger of focusing so much on elevating false gods and prophets, while we sink without a trace.
Doesn’t have to be the case … but it will require us to value those who make change rather than are popular for talking about it.
Or as my old man use to say to anyone who joined his firm:
“Be aware of those who need to let others know how smart and successful they are. They’re rarely as good as they like to think they are and elevate themselves up by bringing others down. They pretend they’re saints but behave like devils.”.
There’s a lot of people out there like that these days.
Worse, they’re getting rewarded handsomely for it.
Which is why – whether you are an old hand in the industry or new – it’s worth remembering something my Mum once said to me:
“Money doesn’t define success, it just lets you buy better groceries”.
We all have aspirations and ambitions.
It’s important we don’t confuse them with doing OK in life.
Especially when you remember so much of what many in the industry define as success, is as much down to luck, as it is talent.
OK, enough sanctimonious Paula Abdul x Oprah talk from me today. Even I feel a bit queasy.
See you tomorrow.