Filed under: A Bit Of Inspiration, Agency Culture, Ambition, Attitude & Aptitude, Career, Creativity, Dad, Mum, Mum & Dad
What is success?
Is it the job title you have?
The salary you are paid?
The area you live in?
The company you work for. Or with?
The satisfaction you get from whatever it is you do?
The strength to leave a job that is hurting you, even though they are paying you?
The health and wellbeing of your family?
Your friendship circle?
The number of talks you’re invited to be a part of?
Of course, the reality is its different things for different people … made up of many elements, rather than just one … and yet when you look at Linkedin, it appears the only metric worthy of success is one that reaffirms your professional status.
I get it, Linkedin is ‘supposedly’ a professional network … but the myopic view of success is tiring and, arguably, unhealthy.
An obsession with being seen as a ‘thought leader’ … a person who is ‘changing the industry’ … a person who is in an endless stream of ‘leadership positions’.
Don’t get me wrong, it takes a lot of work to achieve that, but there’s 3 issues.
A lot of the ‘thought leadership’ or ‘changing the industry’ being spouted and promoted is – on closer inspection – simply reciting old rules with new terms.
A lot of what the industry calls success is about what is said, rather than what is created.
A lot of the focus is on celebrating an individual, rather than acknowledging the group.
While I fully appreciate that even with this, there’s a lot of effort and commitment people put into it, not to mention it is not their fault the industry chooses to focus on points 2 and 3, rather than them actively pushing it – though some do – my issue is it not only sets a weird definition for success, it also means anyone entering the industry is being told the secret to their progress is not about quality of work, but how popular they can become.
But arguably, it is even worse than that.
Because it also says that the only success worth caring about is professional achievement.
Forget personal fulfilment.
Forget professional development.
Forget health, happiness and family.
If you’re not getting the likes, you’re not living a successful life.
This doesn’t mean you can’t be proud of what you do.
Or who you do it for.
Or even what you get because of it.
But myopically defining success in terms of salary and status is about as toxic as you can get – especially when there are so many people doing so many amazing things across the industry but are universally ignored because they don’t court fame or don’t play the game that the industry increasingly demands you play.
Our industry is a special industry, that can do special things … but we’re in the shit right now, fighting for our relevance, value and impact … and if we’re not careful, we’re in danger of focusing so much on elevating false gods and prophets, while we sink without a trace.
Doesn’t have to be the case … but it will require us to value those who make change rather than are popular for talking about it.
Or as my old man use to say to anyone who joined his firm:
“Be aware of those who need to let others know how smart and successful they are. They’re rarely as good as they like to think they are and elevate themselves up by bringing others down. They pretend they’re saints but behave like devils.”.
There’s a lot of people out there like that these days.
Worse, they’re getting rewarded handsomely for it.
Which is why – whether you are an old hand in the industry or new – it’s worth remembering something my Mum once said to me:
“Money doesn’t define success, it just lets you buy better groceries”.
We all have aspirations and ambitions.
It’s important we don’t confuse them with doing OK in life.
Especially when you remember so much of what many in the industry define as success, is as much down to luck, as it is talent.
OK, enough sanctimonious Paula Abdul x Oprah talk from me today. Even I feel a bit queasy.
See you tomorrow.