Filed under: A Bit Of Inspiration, Attitude & Aptitude, Cunning, Marketing, Marketing Fail
On Monday I posted about a company being massively unsubtle in their attempt to look good.
Today I talk about a company who is blatant in highlighting where they screwed up.
And I have much more compassion towards this company than the former.
So a friend of mine recently saw this in his local store in Portland.
Putting aside the fact that most people by now should know Coconut Water is a massive hype, there is something inherently charming in the fact they are acknowledging they fucked up.
OK, maybe if you’re Steve, you might think differently … but in a World where no one seems to want to admit a mistake, a wrong doing or a less-than-favourable result, it’s massively refreshing.
Certainly more refreshing than Coconut Water.
If you’re wondering what I’m talking about with that post headline, you can click here.
But that aside, here’s hoping you have a good day … whether that’s getting lots of cards or not getting lots of abuse.
Filed under: Agency Culture, Attitude & Aptitude, Brand Suicide, Comment, Corporate Evil, Crap Campaigns In History, Egovertising, Embarrassing Moments, Marketing Fail, Wankers
Saw this recently on Linkedin.
Do you think it’s an employee randomly singing the praises of his company.
Or an employee who is doing this as a blatant attempt by his company to look good?
Either way, I want to smash the smarmy, corporate toady in the face.
Filed under: Attitude & Aptitude
But let’s not forget, it only works because the definition is absolutely fucking perfect.
Filed under: Attitude & Aptitude, Corporate Evil, Crap Products In History, Cunning, Marketing, Marketing Fail
A while back, I wrote about how I was a marketing victim.
Well it appears I haven’t learnt a thing.
For reasons I literally do not understand – other than it was very late at night and I had been forced to wear proper shoes all day [no, really] because I was in Beijing and it was -11 – I found myself buying a bloody chakra bracelet from a Facebook ad.
I know, I know …
In my defence they were offering it at a 60% discount [probably because they knew it was utter crap and even they felt bad at selling it for full price] and it looked kind-of nice …
… but I appreciate these are not really much of a defence.
Anyway, when I got back to Shanghai, my purchase was waiting for me.
I must admit, I was kind-of nervous to open it … not just because I knew what I’d done was daft, but because Jill was looking at me with a ‘who are you?’ expression on her face.
So I opened it and while I admit that it sort-of looked like the picture in the ad [in the way the burger Michael Douglas ordered in the movie Falling Down, sort-of looked like the image on the restaurant menu] … let’s just say that for a guy who works in advertising, I’m still pretty damn good at falling for advertising.
I blame wearing shoes.
Yeah … it’s all shoes fault.