Filed under: A Bit Of Inspiration, Attitude & Aptitude, Cunning, Marketing, Marketing Fail
On Monday I posted about a company being massively unsubtle in their attempt to look good.
Today I talk about a company who is blatant in highlighting where they screwed up.
And I have much more compassion towards this company than the former.
So a friend of mine recently saw this in his local store in Portland.
Putting aside the fact that most people by now should know Coconut Water is a massive hype, there is something inherently charming in the fact they are acknowledging they fucked up.
OK, maybe if you’re Steve, you might think differently … but in a World where no one seems to want to admit a mistake, a wrong doing or a less-than-favourable result, it’s massively refreshing.
Certainly more refreshing than Coconut Water.
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Portland is full of racist hippies.
Comment by Billy Whizz February 15, 2017 @ 6:24 amDon’t you mean conservative crazies?
Comment by Bazza February 15, 2017 @ 6:26 amthats fucking good. for you.
Comment by ansy@cynic February 15, 2017 @ 6:36 amSo much Portland hate.
Comment by Pete February 15, 2017 @ 7:30 amI know that the perception many people in Portland put out isn’t necessarily how they all act … but woah, that’s some major city fighting talk. I thought that sort of thing was only reserved for Nottingham folk against sheep-shagging Derby dwellers.
Comment by Rob February 15, 2017 @ 8:24 amAnyone who thinks coconut water is good for you is a nut.
Comment by Bazza February 15, 2017 @ 6:24 amyou know coconut water has had its fucking day when portland doesnt want it. only thing worse would be if lalaland turned their fucking noses up at it.
Comment by ansy@cynic February 15, 2017 @ 6:37 amAnsy? Is there something you want to tell us?
Comment by DH February 15, 2017 @ 7:01 amyeah campbell, lets all celebrate a company making a big order fuck up and say theyre doing a great job. what next campbell? saying enron were brilliant for letting their execs steal millions. twat.
Comment by ansy@cynic February 15, 2017 @ 6:41 amThis also explains why Rob supports notts forest.
Comment by DH February 15, 2017 @ 7:02 amI think comparing Enron with a market that ordered too much coconut water may be a little unfair.
Comment by Pete February 15, 2017 @ 7:31 amThanks Pete. I think there’s a major difference between over-ordering and major embezzlement, but maybe Andy has become Mother Theresa overnight.
Comment by Rob February 15, 2017 @ 8:25 amall shit starts off small. if any fucker should know that its you campbell.
Comment by andy@cynic February 16, 2017 @ 12:58 amThis guy Ansy certainly lives up to his name.
Comment by John February 15, 2017 @ 6:49 amfucking technology.
Comment by andy@cynic February 15, 2017 @ 7:00 amI blame Baz.
Comment by DH February 15, 2017 @ 7:03 amBut I didn’t order any coconut water.
Comment by Bazza February 15, 2017 @ 7:22 amYou get your staff to do that.
Comment by John February 15, 2017 @ 7:28 amWhat can brands learn from Steve and his coconut water?
Comment by Marcus Brown February 15, 2017 @ 2:33 pmDon’t hire Steve for coconut water management.
Comment by Rob February 15, 2017 @ 4:27 pm