The Musings Of An Opinionated Sod [Help Me Grow!]

I get that tends to mean encouraging people to choose spending their money with one brand over another.

I also appreciate a lot of people have given up trying to be financially responsible, because not only do they not have much hope for what their future holds, but they believe that if they try to save up for the things they want, by the time they have got the money – everything will be even more expensive than it is today.

But … but … even that doesn’t excuse this shit, does it?

I believe in our industry.

I believe in the talent of our industry.

But this shit is the worst of everything we are and do.

I get some people will point to some evidence that states this is what people already do.
I get in these competitive times, you have to look for every advantage you can get.
But when do we hold ourselves responsible to standards and values?

Are we now at the point that anything goes?

If that’s the case, when will we start using data to blackmail people into buying?

Saying that if they don’t buy [insert product X] we will publish embarrassing data/photographs/information on people.

I get NIKE are so fucked right now they will do anything to get their numbers up. And I appreciate JD are all about trying to run at the speed of culture. But there’s a fine-line between representing that generation and exploiting them and right now, I feel this shit means we’re no longer representing society, we’re enemies of it.

And that’s shit, because we’re not just better than that, we’re smarter.

Or at least we used to be. Before everyone was run by people who only see the money, not the implications.