The Musings Of An Opinionated Sod [Help Me Grow!]


Great Creativity Leaves Scars …

So a few weeks ago, I talked to The Kennedy’s about something that rarely gets talked about … and that is there’s times where the creative process feels like a battle.

Sometimes it feels like you’re fighting your colleagues … sometimes it feels like you’re fighting your clients … sometimes it feels like you’re fighting yourself … but here’s the thing, it’s absolutely OK to experience these things because in my experience, nothing great happens if there hasn’t been tension along the way.

Of course there’s a point where decisions and directions have to be made and everyone needs to unite behind an idea to make it sharper and push where it can go [which should happen once you’ve tried stuff rather than just talked about the theory of it] but the fact remains nothing worth doing can be achieved without some scars and frustrations along the way … so rather than hide from it, embrace it.

8 little things that can ensure it’s only a momentary battle, not a bloody war …

1. Focus on the idea not your ego.
2. Try things, don’t just talk about them.
3. Be passionate but never be personal.
4. Remember everyone wants the same thing.
5. Hear feedback as help, not attacks.
6. Listen before you speak.
7. Rally behind decisions.
8. You can tell when the work was fun to make.

It has taken me almost 30 years to learn these things, but the difference it makes is huge – both to your personal fulfilment and the work you get to be a part of.

Of course, for it to work, everyone needs to understand this and practice it* … but when they do, more often than not you come out of it with something you’re all excited and proud of, which is what it’s supposed to be and why this industry – when it’s good – is very good indeed.

Don’t worry, I won’t be writing any more semi-professional posts for at least 1000 years.

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* It hopefully goes without saying that stuff like having a great brief, a great team and a fair amount of time to explore possibilities [etc etc] has already been accounted for.



Kids. Innocent Bastards …
November 17, 2016, 6:15 am
Filed under: Attitude & Aptitude, Cunning, Daddyhood, EvilGenius, Otis, Parents

Remember a couple of days ago, I asked if you could spot the difference between me, a ghost and a muppet, because Otis couldn’t?

Well I put this t-shirt on with Rick Rubin’s head on it and Otis pointed at it and said “Daddy”.

Way to make me feel special son. Thanks. Thanks a lot.



Given Brexit, I’m Shipping Australian Crims Back To England …

So today another one of the planning team leave.

Yes, I know, it’s only been a couple in a couple of weeks since the last one … but [I think] that is entirely coincidental.

That said, this one is only semi-leaving … because while she is going from Wieden Shanghai, she is ending up at Wieden London.

And will continue to be working on NIKE.

Yep, I’m talking about the one and only, Paula Bloodworth.

Oh Paula …

Despite being Australian … a wannabe cool kid … incredibly picky about her food and occasionally a princess … I am going to miss her.

To think it’s only been 2 years since this is mindblowing

We have done an incredible amount over that time … stuff we can feel very proud about for many, many years to come.

Not just work, but other stuff too.

In the 2 years of being here, I’ve seen the best and worst of her and she has seen the best and worst of me.

From my son being born to my Mum passing away … and through all of it, she has been kind, considerate, loyal and caring.

For someone who likes to pretend she has a ‘tough exterior’, the reality is she’s a fucking sweetheart and by embracing that, I believe she leaves even better than when she came.

And that’s impressive because she was fucking good when she started.

While I am sure she won’t miss the Australian banter … the oily food … the prying into her personal life … the bad instagram photos that I constantly took of her … I do think she will miss this place.

Maybe not as much as I will when I go, but a little.

[Please note, the photo in this post is not one of the ‘bad ones’ … I felt I owed her a ‘nice one’ as a gesture of goodbye-goodwill. Besides, all the nasty ones appear in the video below]

And she should because in the short time she was here, she achieved an incredible amount and so she can look back on this fascinating time in her life and career as one where she came, she saw and she conquered.

Paula I am going to miss you … especially the bitch and gossip-fests … but I know I cannot stand in the way of an Aussie who needs to make their cultural pilgrimage to London to live in Earls Court.

So now you are Paul Colman’s problem. And I’m very jealous of that fact.

Thank you lovely. Be brilliant.



Can You Spot The Difference Between These 3?
November 15, 2016, 6:15 am
Filed under: Daddyhood, EvilGenius, Otis, Parents

If you can, you’re better than my son.

It appears if you’re bald and a speccy-bastard [or just have dark circles around your eyes] Otis regards you as his “daddy” … so if any of you are afflicted with these physical traits, regardless of age, species or colour, prepare to be invoiced by me for your pseudo-son’s upkeep.



I Am A Marketing Victim …
November 14, 2016, 6:15 am
Filed under: Brand Suicide, Comment, Crap Products In History, Marketing Fail

Laugh it up … but I’m going to have to buy Jill a new anniversary present now.*
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* Copyright 1974 sexist joke department.