The Musings Of An Opinionated Sod [Help Me Grow!]


What Agencies Can Learn From Otis’ Kindergarten …

So Otis goes to this amazing hippy kindergarten school near where we live.

It’s a co-parenting school which means that the parents have to help with the schooling of the kids, not just with the funding.

It follows a very specific philosophy defined by the founder and it’s a place where kids learn through expressing their creativity.

They even have a ‘mud room’ for the kids to cause mayhem when it rains.

Put simply, we love it.

A few weeks ago, we went there on the weekend to help decorate it during spring break when I came across these 2 signs in the school …

I love them.

It sums up everything we adore about the school.

It captures exactly why Otis feels it’s a safe and happy place for him to explore.

It also addresses something I have been looking into for a while, which is the lack of outlet American men have to express their feelings.

Everything is built on acting tough.

Crying is for wimps.

Hell, even the bars are full of sports TV’s basting out scores, which means people don’t have the quiet to talk to one another – something I had growing up in England that actually encouraged the sharing of feelings and emotions. Albeit often wrapped up in banter.

The macho pride that seems to underpin so much of American male society feels like it’s still the 1950’s … which is why I love that this school doesn’t tell kids to ‘stop crying’, but asks what is wrong and then sympathises with their predicament which remarkably, helps them stop crying far more quickly and in a more positive way than any shouting would ever do.

Now imagine if companies operated by the same ideals.

Listening.

Valuing.

Caring.

Developing.

Oh I know those words appear in a million mission statements, but we all know they’re often used more as an illusion than an action.

In the bid to build office ‘culture’, so many organizations forget it’s not just about what you say – or even what you do – it’s the practiced beliefs that defines what everyone values, which is why companies could learn even more from this school than my dear Otis.



The Future Has Different Rules …

As I’ve written before, I didn’t go to University. I knew pretty early on that I didn’t want to continue my formal education.

That doesn’t mean I didn’t/don’t like to learn, it just means I find it far more powerful when it’s not in an academic environment.

I still remember telling my parents my decision and being slightly scared.

They desperately wanted me to go so I was worried they would see this as a slight on them – which is absolutely not what it was meant to be.

They asked for my reasons and when I told them, they said that they would support my decision as long as I applied in case I changed my mind.

So I did.

And I got accepted.

But I was still sure not going was the right thing for me, so my parents – while obviously disappointed – supported my decision and never brought it up again.

Looking back now, I feel that must have been very hard for them.

At that point, going to university was the fast track to a career and yet – as another act of their love and confidence in me – they pushed me to follow the things that genuinely interested and excited me and hoped it would all work out.

I’d say it did.

But now I’m a dad and while Otis is only 3, the thought of education looms large.

Would I do the same thing as him?

Of course I want to help equip my son in the best way possible for the life he wants to lead and one of those ways is to provide him with a good education. But the fact is I’m vehemently opposed to private education and while general access schools can be very good, the reality is private tends to offer better opportunities simply because of the funding and the facilities … which leads to an interesting conflict.

What’s best for my son versus what’s true to me?

Given Otis is so young right now, the decision will ultimately be mine and his Mum’s, but once he’s older, what do I do if he chooses a path I feel is not in his best interests.

Sure, it worked out for me, but the World was different back then and then I saw the ‘god’ instagram above – a sentiment that was absolutely reinforced by our recent America In The Raw research – and realised that by the time he has to make some choices, he will be far more aware of what he needs to do to increase his odds of success than his Mum or me.

But then I realised something else …

It’s not just about acknowledging their view of their World will be better than yours, it’s also backing your parenting.

When my Mum and Dad supported my decision, they were ultimately supporting how they raised me.

They believed the values and smarts they’d instilled in me were the right ones to enable me to make the right choices … and while I know they would have been there if it all fell down, that sense of confidence and belief probably enabled me to go to places I might otherwise not have done. Places I might not otherwise have felt I deserved to be.

And that’s why backing your team is everything.

Of course you have to instill values and standards into them, but once that’s done, you have to back them including what they think is right – even if you don’t – because if that doesn’t happen, you’re literally stopping their potential rather than liberating it.

Thank you Mum and Dad. Again.



Chapters Aren’t Just For Books …

So I have some big and exciting news. Well, it is for me …

On May 10th, I leave Wieden+Kennedy.

In addition to that, on May 16th, I leave China.

Given both have been my home for the last 7 years – one of the longest periods of my entire adult life – that means this is very big thing for me and I won’t deny it is bitter-sweet.

I’ve had an incredible time and leave with a bunch of memories, stories and learnings that I can honestly say will stay with me for the rest of my life.

Of course, I’ll miss so many things – the people, the culture, the colleagues the clients and the holidays* [ha] – but I still have a lot I want to try and experience and that just wasn’t going to happen if I stayed.

In addition, I need a place where my son can go out and play.

China is an amazing country, but the pollution means there have been too many days where he’s had to stay inside and that just isn’t what I want for him growing up.

That is very hard for me to admit, because I truly love and respect this country and would never want to speak bad of it because I’ll forever be grateful for how it embraced me, educated me and helped me thrive.

As for Wieden … well they have been awesome. 

I thought I would stay at W+K forever but unfortunately, we’re a very flat structured, relatively small company, so there’s just not that many options easily available for someone like me. Everyone tried to make it work but as I have no desire to be an MD and feel I’ve achieved everything [and more] that I set out to do in Shanghai – and that I was asked to do in Shanghai – I came to the realization that for me to keep growing, I had to try something different.

That said, there is absolutely no doubt that I have enjoyed one of the most exciting and fulfilling times of my professional career [so far] but right now, I need to go and try some stuff that takes everything I have learnt – from Wieden and beyond – and mix it with a bunch of new experiences and lessons so I can see what happens in a totally different environment and situation.

I’m very excited about that but I’ll always be super thankful for the chance Wieden gave me, especially because they never asked me to be anyone else other than myself.

Even when it annoyed the fuck out of them.

To have done 7 years in the best agency in the World, in one of the most amazing countries in the World with some of the best clients in the World is an incredible honour.

To have earned their trust enough that they asked a planner – a bloody planner! – to start and run their creative talent incubator, The Kennedys, is extra special.

But to have them say you’ve done a good job and you should go and explore but never rule out coming back, shows how special – and mental – they are.

And they are. Very, very special.

And mental.

So what next?

Well, I’ll announce that soon however what I will tell you is I’m swapping one country with an evil government regime for another.

That’s right, I’m moving to America.

To LA to be precise.

I swear this is not purely because I can get away with wearing Birkenstocks the whole time.

But it helped make our decision.

I’ll reveal all soon, but I’m very excited about this next chapter in life.

It will hopefully challenge and teach me a bunch of new things while offering my family the sort of environment they absolutely deserve to enjoy – and I’m incredibly grateful I have the chance to do this, especially at this point in my life.

But it’s even more than that.

You see my parents always said they wanted me to live a life of fulfilment rather than contentment and if they knew their only son was going to have experienced life in America, Europe and Asia, they would be super-proud.

As I get older, I realise what is becoming more important for me is less about how high up the career ladder I go [though, as Harrison Ford said, I won’t undervalue all the work it has taken to get me to my current position] and more about how varied my life experiences are.

This move is another step to fulfilling that … or it will be when it happens. Until then, you’ll have to put up with business as usual, which basically means more ranty rubbish blog posts.

Onwards …
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* For the record, given many of you think I’ve done nothing over the past 7 years except go on holiday, you’ll be ecstatic to know I’ll be leaving Wieden just before I was going to be having my 6 week paid sabbatical. I guess you could call it ‘holiday karma’.




Like Father Like Son …
November 4, 2016, 6:15 am
Filed under: Attitude & Aptitude, Comment, Cunning, Emotion, Fatherhood, Jill, Love, My Fatherhood, Otis, Parents

As you read this, I’ll be on a plane to the UK for a weekend with my best friend.

I know … that sounds a bit indulgent, but the reason for that is because next week I’m in Amsterdam for work and to run a couple of classes for HOALA, so it’s not that too princessy.

So the good news for you is there will be no posts for all of next week.

The bad news – for Martin Weigel – is he is going to have to put up with me for 5 whole days.

Anyway, the reason for the title of this blog post is recently my wife sent me this message while she was in a cafe with Otis for a spot of breakfast.

I cannot tell you how proud I am.

Not just of Otis, but of my parenting skills, because they seem to be achieving real results in terms of nurturing a mischievous little sod.

Anyway, until the 14th …



Humble Brag. Without The Humble …
June 20, 2016, 2:39 am
Filed under: Attitude & Aptitude, Comment, Experience, Family, Fatherhood, Holiday, Jill, Love, Otis

So by the time you read this post, I’ll be in Paris.

And yes, it’s for work.

It’s potentially the best work assignment of my life because not only do I have the pleasure of presenting to a bunch of global NIKE guys, I’m doing a presentation about Boatie McBoatface.

No really, I am.

Mind you, having written that down, I’m starting to realise the idea was better when it was in my head.

Oh well, too late now …

But if you think that’s showing off, wait till you hear this.

Tomorrow I fly home …

But it’s not to go back to work, oh no, it’s to pick up my wife and son and then get on another plane and spend a month on holiday.

I can’t wait … we will be catching up with old friends, seeing members of family and doing a bunch of new things in new places.

But most of all, we will be together … and while I’d love Rosie the cat to be with us, it will still be very special for me.

Being together is precious.

Of course that is to be expected, however when you have a young child, it takes on another dimension.

You don’t just do things together … you get to experience new things together.

Normally with a young child, life falls into 2 parts:

1. You bring them into your life. [Where they experience things you’ve done before]


2. You let them explore their life. [Where they experience things designed just for them]

But on a holiday – especially a holiday where you will be spending time in a place none of you have been before – you get to experience things for the first time together, literally share an experience where everyone is [kind-of] equal.

Now while I know it is exceedingly unlikely my 18 month old baby will ever remember anything from it, the fact is I will and I can tell you it will automatically be something important in my life and that makes me extra excited to be going away.

I’m back on the 17th July, so enjoy your holiday from me while I enjoy my holiday from you.