
Given it’s my birthday a week today, you’d think I’d be in a good mood – but I’m not.
Not because of the age I turn, but because of the part of me I’ve lost.
You see a few weeks ago, I was at work when I realized I had lost my wedding ring.
Obviously, this would be devastating to anyone, but to make matters worse, my ring also incorporated my Dad’s wedding ring – which was the only thing of his that I still had.
I have no idea how this happened or where this happened.
I checked everywhere, spoke to everyone and revisited everything.
I went through office bins.
I went through every inch of my car.
I walked the streets, talked to passers-by and visited every place I’d been to that day.
But nothing.
To say I am still devastated is a massive understatement … because I am also angry and upset at myself.
I feel I was irresponsible in some way, even though I don’t know how.
But what I do know is that it was not only one of the only pieces of jewelry I have – not to mention the most important piece of jewelry I own – it was one of the only tangible connections to who I am and where I’m from.
Part of the metal had been wrapped around my Dad’s fingers … which always let me feel he was with me, even though he obviously was not. And my wife’s heart had chosen the other part of the metal that was wrapped around my finger … which helped me feel she was with me, even when we were apart.
Losing it – for me – feels like an act of disrespect and disregard to some of the people who matter most to me and I feel a real pain deep in my chest when I think about it.
I have tried to relive the day a thousand times.
Where I was.
What I did.
Who I was with.
And what makes it worse is that I feel the memory I need is there, but just out of reach …
So I push myself as hard as I can in an attempt to bridge the final gap and finally get the information I need.
Except I can’t … so I punish myself again and more.
I feel so sad and so sorry.
Sad for the situation but even more … sorry to my wife and sorry to my dad.
Sorry that they gave me something that symbolized how important I was to them only for me to go and lose it.
Worse, lose it but not realise it immediately.
It feels like I have just taken them – and all I am to them, and them to me – for granted.
It’s a painful feeling.
It’s one that I don’t know I will ever get over.
Because it wasn’t made of precious metal, it was made from precious people.
Filed under: 2025, Birthday, Childhood, Dad, Death, Immaturity, Mum, Mum & Dad, My Childhood, My Fatherhood, Old, Parents

So it’s June.
That means we’re 6 months into the year already – WHATTHEACTUAL?!
It’s going to be a big month for me …
I’ve got a bunch of big meetings, a bunch of big travel, the small matter of giving a talk – with Paula – at Cannes and turning FIFTYFUCKINGFIVE.
Jesus Christ … I am now, proper old.
I appreciate the difference between 54 and 55 doesn’t seem massive, but let me tell you it is.
You see over the past few weeks, I’ve been receiving letters from the UK about my pension.
I’d never really received these before so it seemed a bit strange … strange enough for me to call them to find out what the hell was going on. And that’s where 2 things happened that shook me to my core.
The first was that they were letting me know that I was approaching a time where I could either ‘cash them in’ or move them into a different scheme. Given I’ve not lived in the UK for most of my adult life, there’s not much in there so I’ve never really paid attention to it.
It was at this point I asked how could I cash it in if I chose to … to which the very kind woman on the end of the line said:
“You just contact us 6 weeks before you turn 55 and we make it happen for you”.
I paused for a moment before replying,
“We are 6 weeks before I turn 55”.
And let me tell you, she was as shocked as me with that news – albeit her shock was because she hadn’t checked my date-of-birth whereas my shock was I could cash in – should I choose – my fucking pension.

How was this possible?
Pensions are for when people are ancient.
A 1000 years into the future. How the hell am I eligible for mine now?
But I guess I am … because I am ancient.
So ancient, I’m only 5 years off when my Dad died – which is terrifying for a whole host of obvious and less obvious reasons.
Except I don’t feel 55.
In fact, I feel younger than I have in decades. I am healthier too.
But despite that – and the fact my maturity level still resides around 14 years of age – you can’t stop getting older however hard you may try, so no doubt I am on the path to playing bowls each afternoon, complaining about the kids in the neighborhood ‘for making too much noise’ and smelling of wee. Or something.
And just remember before you all take the piss out of me.
You’ve got all this coming … so don’t be too cocky, because the one good thing about getting old, is you don’t give a fuck about keeping your mouth shut.
Not that I’ve ever had a problem with that – which I’ve literally just realized why Rupert Howell used to say I was the youngest old person he had ever met.
Oh God, as Monday’s go, this one sucks balls.
Happy fucking June.

Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Context, Creativity, Culture, Dad, Education, Effectiveness, Emotion, History, Planners, Planners Making A Complete Tit Of Themselves And Bless, Planning, R/GA, Wieden+Kennedy

In his iconic Ted Talk speech, ‘Do Schools Kill Creativity’, the great Sir Ken Robinson wondered what Shakespear was like …
When he was a child …
At school …
In English class.
I still remember how it felt when I heard him say that, because frankly … I never had thought of Shakespear as a kid.
Hell, in many ways, I didn’t even think of him as a real person, as my only exposure to him had been through books and films … which all reinforces what the great Bob Greenberg, co-founder of R/GA, used to say, which was:
“People know you how they’re introduced to you”.
It seems obvious, but we continually forget it.
It’s why there’s a whole generation who know Jordan as a shoe brand more than an iconic basketballer … know Wieden+Kennedy as a brilliant ad agency rather than the outcome of two brilliant – but spotlight-reluctant – humans coming together to make anything but ‘ads’ … and know the Mona Lisa as a painting, rather than a portrait.
This last one is especially pertinent because I recently saw this …
… and yes, like Sir Ken’s comment on Shakespear, I was faced with the realization that the Mona Lisa was a person before a painting.
Too often we base our viewpoints on the mistaken belief that history only starts when we discover it … which may explain why there’s so much stuff spouted on Linkedin that suggests a person has just created something radical, when in reality it’s just a new take on an old lesson.
Which is why it may be useful if we all followed the advice my Dad always encouraged when exposed to something new.
In essence he asked himself – or others – 3 questions.
What do you know about them?
What do others know about them – that you don’t?
What can you know about them that will tell you who they are or how they got here?
It ensured he was always able to talk from the context of history and present … ensuring his viewpoint was grounded in truth but wrapped in modern contexts and perspectives. Which means, for someone who wasn’t a strategist, he was a fucking brilliant strategist.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Childhood, Comment, Dad, Daddyhood, Death, Family, Home, Love, Loyalty, Mum & Dad, My Childhood, Nottingham

I watched something recently that made me happy, jealous and sad all at the same time.
I know … I know … they’re the sort of emotional extremes you’d normally associate with a psychopath – but hang in there.
I’ve written a lot about how much I loved my parents. How much I still do.
So many of the decisions and choices I’ve made in my life have been influenced by me wanting them to feel proud of me – even though they’re no longer here and I know very clearly that they were already.
But despite that, I still do stuff that is driven by a desire to thank them for being brilliant parents … to let them know that despite all the moments of ‘stupidity’ that I have embraced throughout my life, the lessons, encouragement and love they continually showed me, were never taken for granted.
Even more so because they never wanted anything from me.
Nor did they ever ask anything of me.
All they desired was that I choose a life of fulfillment over contentment.
It took me a long time to work out what that meant, but once I had worked it out – it fundamentally changed how I lived my life. Giving me clarity at times of confusion or complexity. Hell, it’s one of the main reasons I didn’t go back to the UK when I faced some truly challenging situations while living overseas … because even though I knew they’d love it if I’d gone back [and I’d have loved it too] – I felt I would be disrespecting the gift they’d given me by encouraging me go and explore the world when they were facing such personal hardship through Dad’s illness.
We talked a lot about this when Dad became ill.
I was due to go to Australia when Dad had his stroke. Suddenly I didn’t want to go … I wanted to stay with them and help, which was my new plan right until the moment I told my parents about it.
“NO!” they said.
This was not something they were willing to allow.
Of course they massively appreciated the consideration, but they wanted me to go and live my life rather than – as they saw it – be held back by their situation. Given how hard their situation was, it is fair to say that no one – least of all me – would have blamed them if they had asked me to stay, but they didn’t and I think part of that is because they knew that had I not gone then, I would never have left … and that was an outcome they were never going to allow.
That does not mean life wouldn’t have been good if I had stayed – I loved my parents and I loved Nottingham – but it is also fair to say the life I get to live and enjoy now is nothing like the one I would have experienced if I’d remained. As I’ve written many times before, everything I have in my life today, bar my relationship with my best friend Paul, is because I left the UK.
My family.
My career.
My lifestyle.
My experience.
My experiences.
Every single bit of it … which is why their actions are not only an incredible example of ‘unconditional love’, but also proof of how well my parents knew who I was and – with a bit of encouragement – who I could be.
What a gift.
What generosity.
Which may explain why I felt such a compulsion to repay their love. I don’t mean that just in terms of chasing a life of fulfillment, but in trying to help them make their life easier, happier and – dare I say it – more comfortable.
You see, whatever way you look at it, life wasn’t easy for them. In fact it never was.
Money was always very tight and now, with Dad’s health – and Mum caring for him 24/7 – it had now become even harder.
And while I did what I could, I was not earning the money that would allow me to do what I really wanted for them which was:
Pay off the house and buy Dad a yellow 1970’s, Rolls Royce with white-walled wheels.
In that order.
But hope and reality are separate beasts and even if I could have pulled it off, I know they would have lost their shit over it, because to them, they’d tell me I should be focusing on my future, not theirs.
Which leads me back to the beginning of this post and how I saw a clip that made me feel happy, jealous and sad all at the same time … because I got to watch a kid do this for his parents. Not the Rolls Royce bit, but the house.
I love it.
I love the reaction of the Father.
The slow realisation followed by the cavalcade of emotions …. pride, relief, gratitude and love.
I can only imagine how good the son felt to be able to do that for his folks.
And while my parents did – in the end – get to pay off the family home, it was not because of me but because of an insurance payout they received for a car accident they’d been involved in 5 years prior. And while I wish they hadn’t had to experience the accident to be able to pay off the home, I also know how happy it made my parents – especially my Dad, who knew he was nearing the end of life and so it reassured him Mum would be safe – but even then, I still wish I’d been able to do this for them.
Of course – as my career took off – I was able to repay/spoil/look after my Mum – but while I may still look at that clip with a mixture of emotions, I comfort myself knowing it has nothing really to do with buying your parents a home and everything to do with celebrating a loving, caring family and viewed through that lens … I know my parents knew how grateful I was for all they did and all they were.
Filed under: Comment, Dad, Death, Emotion, Empathy, Family, Love, Loyalty, Mum, Mum & Dad

I know, I know … I said I was away for a week – and I am – but I couldn’t let today pass without me acknowledging it, because today is the 10th anniversary of my Mum passing.
I’ve written a lot about this over the bast decade.
From what happened … to how it messed with me … right thought to how it changed how I do things and look at things.
And while all those things are still there … a decade later the feelings are far less connected to darkness and far more about the light.
I have to say, I am so relieved.
Mum was a wonderful human.
Full of compassion and curiosity.
Driven by a real sense of respect and justice for all.
For a very gentle, quiet woman, she was a force that you felt through her actions, her choices, her emotions and – when necessary – her words.
But most of all, I think of Mum as an incredibly dignified person and nothing reflects this more than how she prepared for what she feared most.
You see Mum was going into hospital for a heart valve operation.
It was a pretty common procedure, but at 83, she was aware things could happen.
She’d already delayed the operation by a few months to ensure I could be with Jill when Otis was born – another example of her selflessness – but even though things had initially gone well, sadly the condition of her heart was far worse than expected and within an hour of coming out of theatre, it ruptured and Mum died.
I’m so, so grateful I was with her and that she knew that.
She’d told me a few months before that her greatest fear was that she may die alone – like her sister-in-law had tragically experienced.
And while I would give anything to have her back, knowing I was there – as I was with Dad – has definitely helped me deal with the loss.
But it’s what happened after she passed that reaffirmed one of her greatest traits.
Her dignity.
Something she valued very much. Even in death.

You see, when she had died, we were going through some draws back at her house. In there, I found a book she’d been compiling featuring all the account numbers associated with her, all the contact information of her friends, and a compilation of stories and articles that she wanted me to see or know if the worst happened.
To do that both blows me away and breaks my heart …
Blows me away for the incredible generosity of wanting to ensure in my darkest hour, I am not being further impacted by the complication of trying to find or access information.
Breaks my heart because not only did it represent her acknowledging the potential of her death, but that she did it alone.
I don’t know how she felt doing this, I just hope that any emotional struggle she felt was softened by knowing she was doing something that was important to her. Important because I – as her only son – was her world.
She never left me in doubt of that. Ever. Even when we had little disagreements over the years …
Because the undeniable fact was she loved me and I loved her.
And I still do.
I’m so grateful and honoured she was my Mum.
Which is why, as much as today is a connected to something deeply sad in my life – she’d be very happy to know, the feelings I have today are far more associated with love than tragedy.
For all she did.
For all she was.
For all she continues to be in my life.
I love and miss you so much Mum.
Give Dad a big kiss from me.
Rx

