The Musings Of An Opinionated Sod [Help Me Grow!]

When Forest Were Great And Football Ads Were Poor …

Once upon a time, Nottingham Forest were magic.

So magic, they were Kings of Europe. Twice in a row.

So magic, they had a song about it.

So magic, Adidas used them as proof of their football credentials in ads …

That team was amazing.

I even remember those boots.

But I must admit I don’t remember Adidas being the ‘science of sport’ – even though that is the most German sport tagline ever written – all I remember is that at my school, Adidas stood for All Day I Dream About Sex”.

Even though I probably didn’t even know what sex was back then,.

And while I still find it hard to accept my beloved team wore the football gear of the enemy – though I did try to get NIKE to sponsor them, once even including it as a recommendation in a strategy deck which was met by howling laughter – I accept it is nice to see at least one international brand recognised their incredible achievements.

But for all that, Adidas – and Nottingham Forest – will never beat Nike for this.

Still the best World Cup spot. Ever.

Unlikely ever to be beaten.

And trust me, we tried. Hard.

Which maybe says more about what clients want these days than creative ambition.


13 Comments so far
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when the fuck were nottingham forest a fucking football club?

Comment by andy@cynic

We’re good now.

Not late 70’s/early 80’s good but not late 80’s/90’s/2000’s/2010’s or 2020/1 shit. That’s a win for me.

Comment by Rob

write the future is second to good v evil. back when nike made fucking great ads rather than repeating the same black and white photo films they do now. still better than every other fuck.

Comment by andy@cynic

All Day I Dream About Sex.That says a lot about nottingham because we said it stood for All Day I Dream About Sport.

Comment by Pete


Comment by DH

Did you really? I thought the schoolyard ADIDAS acronym was universal. Oh god … that’s kind-of devastating.

Comment by Rob

Was nike around when forest were successful?

Comment by DH

were fucking dinosaurs?

Comment by andy@cynic

Didn’t you try and get Nike to make the Forest kit?

Comment by Bazza

Hadn’t watched write the future in years. Still stacks up.

Comment by Bazza

Proves you don’t read the post given I literally say this in it. Haha.

Comment by Rob

who the fuck reads your shit? only here for the comments. my comments.

Comment by andy@cynic

Clough showed what great management can achieve.

Comment by Lee Hill

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