Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Authenticity, Brand Suicide, Comment, Communication Strategy, Content, Context, Corporate Evil, Crap Campaigns In History, Crap Marketing Ideas From History!, Crap Products In History, Embarrassing Moments, Marketing, Marketing Fail
Way back in 2007, I wrote a post called, Should Ink Stink?
It was how Mont Blanc had gone into fragrance and I found the whole thing a bit bizarre.
Then in 2008 I wrote about how Ferrari had licensed their name to a bloody memory card … in some very loose nod to how fast the 4gb SD card could save and upload files.
You’d think things couldn’t get worse, but over the years we’ve seen more than a few candidates for the title of ‘what the fuck were they thinking’ but in 2021, we finally got a winner.
To be fair, the brand in question is old, so you could imagine the license owner thought they may as well say yes to anything if it will make them a few extra bob.
But – and it’s a big but – late last year they released a special edition ‘reunion’ of the brand, and the clamor to get access to it from people and press all around the world was immense … which makes the decision to lend their name to this product ‘extension’ even stranger.
What am I talking about?
This.
Yes, that is a Friends manicure set and carry case.
Why???
WHY???
Yes, the cast of Friends were young and beautiful … but I don’t know if anyone in the history of the show ever commented on their nails.
And why a carry case?
How many people use their manicure set so often, they need a case to transport it?
Hell, how many people need a new set of nail scissors and nail file anyway?
Hell, they even had to say ‘The Television Series’ on the package, because they knew no one would naturally associate the TELEVISION COMEDY WITH A MOBILE MANICURE SET.
Does it even have the Friends logo on the actual manicure case?
What if it doesn’t? What is the fucking point of it then?
Actually, what is the point of it whether it’s on or off.
Frankly, if someone pulled out a manicure suitcase I’d already be concerned.
If that suitcase then had the Friends logo on it, I’d be bloody petrified.
How much did this license cost?
How many products did they end up actually selling?
Who was behind this utter insanity?
The only good thing about it is that when I saw this product, I laughed more than I laughed at any episode of the last 2 seasons of the show.
The theme song sings the words, “I’ll be there for you”.
Well, if it means they’re there with a Friends manicure set in its own case, I’d rather you didn’t thank you very much.
12 Comments so far
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id like to stick the nail scissors in the neck of every fucker who approved this and bought this. thats what friends are for.
Comment by andy@cynic February 8, 2022 @ 8:10 am+1
Comment by DH February 8, 2022 @ 8:52 amWelcome back again Robert.
Comment by George February 8, 2022 @ 8:15 amEven if the objective was to capture the last drops of revenue available from the brand, it is still a ridiculous licence. I feel confident to say anyone who purchased this item for someone most definitely is not a friend.
I was going to say I’m expecting Rob to send me a Friends manicure set for my birthday but then remembered he never sends me anything.
Comment by Bazza February 8, 2022 @ 8:23 amthats because you became a tight fuck with the freebies.
Comment by andy@cynic February 8, 2022 @ 8:39 amYou’re lucky. When he sent me something, the dodgy paperwork landed me with a bill.
Comment by John February 8, 2022 @ 8:39 amWhich is worse? Nothing or being made to pay for it?
Comment by DH February 8, 2022 @ 8:51 amIt’s the thought that counts.
Comment by John February 8, 2022 @ 9:31 amthe best planning he does is finding ways to fuck others over.
Comment by andy@cynic February 8, 2022 @ 11:48 amA manicure set is lower than a gift voucher.
Comment by Bazza February 8, 2022 @ 8:21 amProbably cheaper too.
Comment by DH February 8, 2022 @ 8:53 amAnd less durable.
Comment by Lee Hill February 8, 2022 @ 9:44 am