After Paula and I presented at Cannes, we were sent some photographs by WARC.
Of course I wanted to look at them, but the thing that shocked me the most was the difference between the photo from our session, and the one – almost 2 years to the day – from our Strategy Is Constipated, Imagination Is The Laxative presentation.
Of course I knew there would be a difference – I’m now literally half the man I used to be – but I guess I hadn’t realized just how different the overall impact would be.
Which highlights one important thing: Strategists are fucking idiots. [Or at least I am]
Anyway, this is what I’m talking about …
While I recognize the ‘before’ sight of me, I can’t quite believe I let myself get into such a state.
Now some of it was not entirely my fault.
When I was younger I was very fit but an issue with my eye [Not the issue I’m going through now, another one and another eye] meant I was not allowed to do much exercise as there was a real chance of losing my sight, which obviously I didn’t want.
But then, over the years, the sedentary life because my day-to-day life.
And while I – if I’m being honest – didn’t like how I looked, I couldn’t see a way out of it.
Part of it was because I couldn’t imagine a life where I had to stop eating the food I loved.
Part of it was because I didn’t let myself accept how I looked – a kind-of body dysmorphia.
Part of it was I didn’t know how to change it, which caused me real turmoil.
That last point is the biggest one … because I went through real lows at different points in my life, recognizing the position I was in, even if I didn’t allow myself to recognize just how bad the position I was in.
Now it is important to note I am not saying I was lazy. If anything, I was ill … so while it’s dead easy for people to look at overweight individuals and think it’s all their own fault, it’s far more complex than that. Sure, they have to take responsibility for their situation, but there’s a lot going on in many of their lives which means they just don’t feel they can. Add to that, the fact it costs a lot of money to eat healthily and it just makes everything much, much more difficult.
Anyway, I posted that photo on Linkedin and – bizarrely – it got the most engagement of any post I’ve ever written on that platform. And all the comments were not just supportive, but very human. For a platform that seemingly revels in replicating American Psycho, that blew my mind and gave me more hope for business than I’d had in years.
But one question many asked was ‘how did I do it’ … so to round out the week, I thought I’d tell you what worked for me. Can’t guarantee it will work for everyone, but it has – and continues to [because it’s never going to change, even though I can be less strict on the range of food I eat] – be the foundation of how I live.
So here I go:
+ 1675 calories a day [total or net]
+ 25 grams of sugar a day
+ 65 grams of carbs a day.
And then I walk 15kms a day. Didn’t start that way, so it doesn’t really matter how far you go, as long as you do a couple of kms and you do it consistently.
I also write EVERYTHING I consume on an app called Lose It and that’s it.
To be honest I found it easier than I thought it would be but acknowledge I’ve had a lot of help from family, clients and colleagues.
My total loss – so far – is 47kg and while I still crave bread, I manage to only have it on special occasions. There’s a lot of good alts out there – from coffee to chocolate to rice to sauces – and while it takes a bit of getting used to, once you have, you will hardly know any difference at all.
Last thing … we all will have bad days. Accept it. Try not to have more than one a fortnight and if you’re going to do it, make sure it’s with good quality food that you love. If you’re going to fail, fail gloriously … but occasionally … and then get back on the horse the next day.
Bizarrely, while I can now eat a few more things now than I let myself originally … I actually LOVE getting back to my diet. Not only do I appreciate taste more than I ever have, I also accept some food is for fueling my body not just satisfying my gluttony.
That’s it … so if anyone wants to chat about specifics, just reach out to me. As I said, I can’t guarantee it is what you need, but I’ll happily answer anything you want to know, including some of the recipes/foods that have filled me up without necessarily clogging me up – haha.
So if you fancy giving it a go, ‘go big’ on Saturday … eat to your hearts content … but use Sunday to start planning for the rest of the week. I get how big a deal it is. I get how daunting it is. But apart from the health benefits – of which they are innumerable – if you’re anything like me, you might find the biggest change is you start to like and respect yourself a little bit. And as benefits go, that’s incredible.
Good luck, I’m here for anyone who needs to chat.
When I was in London, I went to Borough Market.
It had been years since I’d last visited, but the allure of TikTok videos saw me heading there early one Saturday morning.
I knew I was going to go a bit crazy with eating stuff – but in my defense – I live in NZ so I knew I wouldn’t be doing it very often.
When I arrived, I basically attacked it with military precision.
By precision, I mean I went straight in … sampling everything I had seen on the socials as well as anything that caught my eye.
And a lot caught my eye.
Breads.
Sausage Rolls.
Specialist sandwiches.
Fruit covered in chocolate.
Fancy pants pastries.
Doughnuts with exotic toppings.
You name it, I spent a fortune buying it, scoffing it and – if truth be told – being disappointed with it.
Not all, but most.
In fact, the best thing I ate was the easiest to make … the strawberries covered in chocolate.
Admittedly they were fucking good strawberries – and how can you go wrong with chocolate? – but even so, to have that as the tastiest thing I put in my mouth that day is pretty sad. That said, it does explain why that stall allegedly clears 20,000 quid profit a day.
A DAY!!!
[I know that sounds mad, but it came from a person in the know so don’t shoot the messenger]
What blew my mind was how packed it got …
People of all ages and places flocking to it like it was a new type of religion. Except instead of bringing bibles, they brought their cameras, smartphones and selfie sticks to flood their socials with more appetite illusion.
Me included, obvs.
Anyway, as I approached the whole experience like it was some sort of bizarre race, I was in and out within 2 hours … which is good, as I then proceeded to walk 29,000 steps to offset what I’d put in my mouth, but if it was based on taste rather than calories, I reckon I could have got away with about 40 steps.
Another reminder social media may wet the appetite, but its reality rarely satisfies.
Filed under: Attitude & Aptitude, Auckland, Colenso, Colleagues, Comment, Fast Food, Food, Happiness, Health, India, Pizza
As many of you know, I’ve been on a health kick for about 18 months or so and in that time, I’ve managed to lose over 47kg.
Despite that …
Despite being very careful with what I eat.
Despite me noting down in an app every single item I put in my gob.
I never am in doubt how easily I could go back.
Maybe not to what I was, but definitely far from where I am.
Of course I allow myself some treats every now and then …
I have a whole loaf of sourdough, salted butter and jam on my birthday for example.
And now – when I go out for an occasional nice dinner – I may actually have things I enjoy rather than denying myself, in the knowledge it won’t happen very often.
But a few weeks ago, I found myself working late and needed dinner. If I’m being honest, it’s been A LONG TIME since I’ve grabbed food while working in the office … but I had my brilliant colleague, India, with me and we’d been talking about a place up the road that owns another place which serves some of the best pizza I’ve ever had.
EVER. HAD.
So off we went to Farina to go get some pies before we sat down to some late night work.
In my defense, I’d basically eaten nothing the whole day, so I was starving.
Plus I knew we had hours of work ahead of us and it was a cold, rainy night.
But while that is all contextual evidence, it doesn’t hide the fact that as soon as we were handed our pizza boxes and stepped out of the restaurant … this is what happened.
Yep, I was into it like a shark in a kids paddling pool.
Worse, I almost cried when I had fully demolished it.
Not just because it was so good – and it was SOOOOOO good – but because, like a shark who had tasted blood – my body had been reminded how fucking great ‘not-so-great-food-for-you’ is and I have to talk myself every day from going in and having another.
I don’t.
But I could.
Which is why when people talk about losing weight, the reality is that’s the easy part … it’s keeping the fucker off that’s the hardest thing. And that delicious circle of pepperoni pizza I shoved down my gob in the blink of an eye reminded me both how well I’ve been doing, but also how easily I could give it all up if I let myself.
And given Farina is 5 minutes walk from the office, that means I am currently the strongest man in the World.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Brazil, Colenso, Crap Marketing Ideas From History!, Food, Kev, OnStrategy, Planners, Rio, Wieden+Kennedy
So last month, I said that Fergus – the founder, host and owner of the most honey-dripped voice in history of OnStrategy – was coming to Auckland to do a panel at Colenso’s offices.
Well today is the day and I’m excited.
I don’t mean because I’m one of the panel – don’t get me wrong, that’s lovely – but because I get to meet the big man in person.
He’s going to get a big hug.
That might not be very professional. That might be the last thing he wants. But he’s going to get one because he’s a good human and I like having those more and more in my life.
Recently, I met someone else who has been in my life for years without being in my physical proximity – albeit we had met once before.
In Rio.
In a meeting room.
That was underground.
Despite literally being opposite Cocacobana beach.
It was the one and only, Kevin Chesters.
I love Kev. He’s a tall, bald, charismatic and clever bastard.
We met in Rio because I basically guilt-tripped Dave Luhr – Wieden’s Global CCO – into letting us have a ‘head of planning’ get-together because every other bloody department at Wieden seemed to be having one every second week.
Dave was always great to me and said yes … so we chose Brazil, mainly because we could.
And yet, for reasons I can’t quite remember, we ended up choosing the only hotel in Rio where the meeting room was underground.
With no natural daylight whatsoever.
Unsuprisingly we didn’t spend long down there – I think just long enough for the video call with Luhr – mainly so he would think we were ‘hard at work’, rather than hard at chatting and sightseeing.
It was a crazy trip which I remember mainly for eating the biggest and best piece of mozzeralla of my life, accidentally walking through a favela on my own at 1am and then having a 42 hour flight home.
Anyway, since then, Kev has started his own management/training company and it’s epic.
Insightful yet practical advice on all manner of subjects from how to better deal with time, how to have a constructive argument and what you can learn from gangs.
We’ve been using him at Colenso for a while and were able to manipulate a situation that brought him out to us from the UK.
Which is why I got to see him again after 12 years.
And he got a big hug too.
Which for me, highlights one of the best things about this industry.
Because while it may be global, it’s really a village … and so getting to hang out with people you feel you know – but rarely meet – is a wonderful, special thing.
In many ways, it’s one of the best reasons to go and live/work overseas, as well as, bizarrely, go to Cannes.
Because for all the talk of adland being a service industry, it’s really a human industry – and while technology can enable great things to happen, it will never achieve what connections, collaborations and communication can achieve.
So welcome Fergus.
And hello again, Kev.
Filed under: A Bit Of Inspiration, Apathy, Attitude & Aptitude, Bonnie, Childhood, Family, Food, Health, Holiday, Mental Health, Rosie, Walking
As many of you know, over the last year, I’ve got healthy.
Through exercise and a very regimented and controlled calorie/sugar/carb diet [except on Christmas and Birthday’s where I eat a whole loaf of Sourdough with salted butter and raspberry jam] I’ve lost over 46kg.
Or said another way, I’ve lost the equivalent of my 10 year old son.
Not only that, but maybe the first time in 40+ years, I am in the healthy BMI range.
Yes, I know the whole BMI system is currently being evaluated because frankly, it’s not fit for purpose, however this is still a huge thing for me.
But not the biggest thing. Oh no …
Because despite now eating well, dressing better and basically being in the best health of my adult life, the biggest difference in me is this:
Yep, that’s my walking chart for January. Or should I say, for most of January.
And full disclosure, of the days shown, 10 were during the festive break and another 10 days were when I was not allowed to drive due to my eye problem.
But, even then, I walked over HALF A MILLION STEPS in 28 days.
HALF A FUCKING MILLION.
That’s 19,000 a day!!!
And you know what, I loved every step of it.
I walk before work.
I walk on client calls.
I walk in the lunch break.
I walk when I get home after dinner.
I’m a fucking walking machine, and yet a little over a year or so ago, I’d have probably driven to the shower if I could.
Of all the things that have happened on my health journey, my love of walking has probably been the most surprising. But what it also has done is reveal how I used to manage stress.
Truth be told, I never thought I suffered with stress.
Sure, there were the odd times it was tough, but generally I thought it was all OK.
However when I decided to sort myself out, I would continually catch myself walking to the fridge. Not because I was hungry, but because I was looking for a distraction or a diversion from something related to work.
I’d deal with my ‘auto-pilot fridge visits’ by forcing myself to go for a walk instead … however over the weeks I realized how often I was out pounding the streets which revealed to me, arguably the first time, how much stress I was probably dealing with throughout my life.
I should point out that when I say ‘stress’, I don’t mean anything like so many people have to deal with.
For me, it was more mundane stuff … like how I was going to write a deck or how was I going to cram all my meetings in.
But here’s the strange thing …
Despite walking so much, I somehow am able to do so much more.
Not because I have more energy – I’m not really sure I do – but because I have more inner calm.
I call it ‘Zen Ferocity’ … which sounds far too new age bollocks, but in essence means by being calmer, I have been able to put more intensity into what matters rather than what distracts.
Of course this shouldn’t be a surprise as there’s so much evidence on how running helps the mind … but when you have gone from walking to the fridge to walking 19,000 steps a day, it’s still a gratefully received fist in the face.
But what this walking has also done is prepare me perfectly for welcoming this into the Campbell home:
Meet Bonnie.
Or to give her, her full name – courtesy of Otis – Bonnie Bourbon Biscuit. [But we’ll just be sticking with Bonnie, hahaha]
She was only 24 days old in that photo and we don’t get her until April … but we have a very excited household.
Even our beloved Rosie may have thought she was cute …
Maybe.
And while I know owning a dog is a very different proposition than owning a cat, I can be sure of one thing.
She’s not going to be wanting for walks.