The Musings Of An Opinionated Sod [Help Me Grow!]


A Reminder …
November 17, 2017, 6:15 am
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment

… and given it’s Friday, I’m pretty sure you’ll be living this mantra.

Especially at 11pm as you leave the pub.

Have a great weekend.



Creativity Can Find A Way …

One of the things that bothers me about my industry is how they always talk about creativity when most of what they create is advertising.Of course advertising has creativity within it – sometimes, incredibly creativity – but often, the approach is to communicate the problem rather than solve the problem.

OK, so there are occasions when the biggest problem is a lack of awareness, but that is most definitely the exception rather than the rule.

I’ve written and talked about this so much over the years.

From my PSFK talk back in 2009 to my distain of Cannes scam to my adoration of designers and an absolute shedload in-between … and yet I continue to see briefs where the goal was obviously to ‘make an ad’ rather than ‘create a difference’.

This is not purely the agencies fault, in many cases it comes from the client.

Sometimes it’s because they need to support the retailers.

Sometimes it’s because their KPI’s are based on executional delivery.

Sometimes it’s because it would affect their remuneration structure with their agencies.

Sometimes it’s because they are not empowered to do anything different.

Sometimes it’s because they don’t actually care about solving, just producing.

And yet even in some of those approaches, there’s an opportunity to create a solution rather than make some noise if only they’d asked the right questions.

A while back, I had a client that briefed us on an ad campaign.

Got to admit, as much as I love them, it kind-of annoyed the hell out of me.

For me, that was like going to the doctor and diagnosing your own illness and solution.

So we asked why they wanted the campaign and they said they needed parents to let their kids do sport which was hard as they were worried their precious [only] child may get hurt.

And so we said, “If we can find a way to get parents to feel good about letting their kids do sport, are you open to it?”And when they said ‘yes’, it gave us the right to create bandaids that worked as badges of honor and comic books celebrating the power of sport.

Don’t get me wrong, if we had done a TV campaign it would have been a brilliant TV campaign.

But by asking a simple question, it allowed creativity rather than advertising to be the solution.

Or said another way, it opened possibilities rather than closed them off.

The reason for all this is that I recently saw a brilliant creative solution to slowing traffic down.

This is something that has been done in many ways over the years, including the brilliant Speed Dial by Colenso [video here] … but this was something even simpler.

This.

[Or if you’re too lazy to click on the link, the picture at the top of this post serves as a clue]

Now I know you might argue that once you know it’s not ‘real’ people won’t slow down, but I’d challenge that given the way the brain works.

But regardless, I will be interested to see what the data says after it has been in operation a while, but compared to a multi-million dollar ad campaign, or even the prices of stationing a copper there with a speed gun, I’m guessing it will be more effective.

And that is why our industry has to truly embrace creativity rather than just want to make ads.



Facebook Is The Home Of Fake News …

I’ve written a lot about Facebook over the years.

Good stuff.

Bad stuff.

Questionable stuff.

But the reality is that for all the shit it gets thrown in its direction … for all the talk of it losing its relevance … it’s still super popular and influential.

But as we have all read recently, it has been susceptible to communicating false news.

False news that has enabled bad things to happen … either because it encouraged people to react to things that didn’t require a reaction or encouraging people to believe that everything was OK when everything was absolutely not OK.

To be fair to Facebook, they have openly stated they don’t want this to happen and are taking steps to stop it.

Of course people say it’s too little too late but the fact is, when you have over a billion users, it’s bloody hard to manage all that content and data. But that said, sometimes things happen that are so obviously #FalseNews you have to wonder how the hell they let it happen at all.

Stuff like this …

Come on Facebook … what the hell were you thinking letting this happen?

While anyone who knows me will think it’s bollocks, the fact is even I don’t believe it and I’m as delusional as they come.

For your own sake, you need to understand that while people are willing to accept mistakes, when you let something as stupid as this occur, you’ll find their patience is very thin.

You can thank me later Mr Z, preferably with a cheque for $10,000,000.



My Friends Are A Bunch Of Bastards …
November 14, 2017, 6:15 am
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Friendship

So a few weeks ago, I told you how my new car had arrived.

Well, the day it did, I posted this on Facebook:

If you can’t read what the status update says, it say’s this:

You know karma exists when the Audi dealer sends you a photo of the custom car you ordered 4 months ago to tell you it has just been delivered and will be ready to be picked up in an hour when you’re away from LA for the next few days.

As you can tell, I was excited.

Pissed off I was away so I couldn’t get it immediately, but excited.

As you can tell from the pic, it had literally just arrived which is why it still had the paper covers over the wheels to protect the alloys.

And how did my friends show their understanding of my excitement?

By doing this.

Fuckers. But I suppose they’re my fuckers.

Unfortunately.



Ends And Beginnings. Beginnings And Ends.
November 13, 2017, 7:15 am
Filed under: A Bit Of Inspiration, Death

Death tends to viewed as an ending. Where something – or someone – passes, finishes or leaves.

But sometimes death is a beginning.

We often don’t realise that for a while, but it can happen.

Where new journeys begin and new possibilities start.

That doesn’t mean we forget what happened.

It did and it was horrific and painful.

But with time, memories triumph over sadness and life will invite joy to return.

Not to replace but to restore.

I am there for you my friend.

I won’t let you fall too far.

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