Filed under: 2026, Advertising, Cannes, Colenso, Colleagues, Communication Strategy, Creativity, Culture, Cunning, EvilGenius, London, Mischief, New Zealand, Si Vicars
The CCO of Colenso is Si Vicars.
I’ve waxed lyrical about him over the years.
His talent.
His overfamiliarity.
His evil genius bastardness.
His Chicken Parmesan abilities.
But one thing I’ve not talked about is his physique.
There’s many reasons for this.
It’s objectifying.
It’s an HR violation.
It’s not much to write home about.
Put simply, for all the talent that bursts out his body like an overload of steroids, his actual body resembles a twig.
I say this, despite the fact he’s some sort of martial artist master … even though he’s such a nice human, he’s more likely to drink tea with you than to karate chop the shit-out-of-you.
But maybe it’s the fact his hands are a dangerous weapon – and I don’t mean in terms of writing some Cannes Grand Prix idea – that on a recent trip to London, his hosts were confused with the person standing in-front of them. To the point one of them said TO HIS FACE:
“You don’t look like I thought you did. I thought you were ripped”.
To which another person in the room apparently looked up and said, “So did I”
And despite their rudeness legitimately allowing Si to snap their neck he, of course, did nothing and instead casually mentioned it to me on his return to NZ … while wondering out loud, where this rumour has come from.
Hmmmmmn, I wonder …
Happy Monday.
