The Musings Of An Opinionated Sod [Help Me Grow!]

Not just in terms of people actually doing it, but brands trying to get people to do it.

It’s everywhere.

Football shirts. High Streets. Apps. TV shows.

I know it shouldn’t really shock me as there has been so much written about it in the papers, but the sheer volume has blown me away.

Another thing that has blown me away – for equally bad reason – is the way the gambling companies are trying to portray themselves as good citizens.

That all their ads say, ‘When the fun stops, stop’ – or some variant of it – might sound like they care, but apart from the fact there’s countless stories of them actively encouraging people who are demonstrating the have a problem with gambling to keep going, it makes no sense.

Because the moment you realise gambling has stopped being fun, you’re pretty likely to be in the grip of addiction.

Or said another way, it’s too late.

Once upon a time, I was in that place.

I was young and the amount of money we’re talking is minute … but I was in a full-on addiction to fruit machines.

I was still a student and working part time as a pot washer, and within seconds of receiving my weekly pay packet, I’d be feeding all of it into a fruit machine.

Occasionally I would win big (£25) but most of the time I’d spend my weeks earnings within minutes – leaving me without a penny.

Now I’m lucky, I was able to stop – mainly because credit was not readily available back then, because if it was, who knows what shit I would have got myself into – but I can still remember how much I hated myself when I lost but how excited I was when I was about to begin.

And yet, despite knowing what I was doing to myself, I was unable to stop myself for months.

While I would not wish that on anyone, it was a hugely valuable lesson.

It taught me I have an addictive personality and helped me to manage what I do and don’t expose myself too.

Sure, I buy a shitload of pointless gadgets, crap t-shirts, guitars and Birkenstocks. But it’s also why I haven’t tried any alcohol since my last taste 34 years ago, why I’ve never tried any drugs and why I never tried smoking – though that one was easier, as I’ve always hated the smell.

I do believe that people have to take some responsibility for the decisions and actions they take – but addiction is something we have to accept, skirts the rules of logic.

You become helpless and need controlled.

And given the impact certain addictions can have on people is loss of health and/or loss of livelihood and family … having a note in small letters at the end of an ad that has spent 29 of the 30 seconds celebrating the excitement and glamour of gaming – and then puts all the burden of managing addiction on the victim – seems pretty shit.