The Musings Of An Opinionated Sod [Help Me Grow!]

Fuck Off Martin …

So today we say goodbye to Martin.

While I’ve only known him for 16 months, he made quite the impression on me.

Not because of his talent.

Nor is it because of his brilliant attitude and hunger to help create great.

Not even because I was the one that got to take him to Din Tai Fung for the fist time.

In China.

Christ … it’s not even because his Mum is from Nottingham and he studied there.

It’s because he was the very first person at R/GA to tell me to “Fuck Off”.

This might sound a bit weird, but I was really happy when he did it.

I’d been here a couple of months and – as it always is the case when you start a new job – everyone was still feeling each other out.

While I can’t remember what it was I said to him – but, let’s be honest, it was probably something unprofessional and mischievous as shit – I do remember he looked at me and laughingly told me “Fuck Off”.

And that’s when I knew it might work out here.

Or at least work out with the team.

Because while we were obviously bantering, I am a big believer in us being able to say what we think to each other.

Of course it has to be respectful to the other person, but it also has to be truthful.

There’s no time for managing up or playing office politics – not if the goal is to do truly great work – and the moment Martin told me to go away in his unique style, I knew we could get somewhere good.

Now of course it’s not just his swearing ability that has made me sad to see him go.

He is – as I mentioned earlier – a genuinely great talent.

Sure he is smart, creative and committed to culture.

But he’s more than that …

He’s authentic, genuine, compassionate and a genuine decent human.

He is focused on the work not his ego and always pushes the work to get to new places rather than what is easy and safe.

In fact, when I started at R/GA, I told someone the moment Martin realises how good he is, we’re all doomed.

Well, he still hasn’t quite grasped that, but my beautiful bastard friends at W+K have and he heads there to let them benefit from his magic.

They are lucky to have him.

They are one of the few places I would let him go.

They know I’ll always be loyal to WK, so if he ever slacks off, they can tell me and I’ll come over and kick his arse.

So Martin, you might be a pie-cheating, Crystal Palace fan who looks like a double-glazing/car salesman on the [very] rare occasions you wear a suit, who is seemingly always on holiday and throws a tantrum when his Nintendo Switch breaks mere hours before having to go on a 12 hour flight to London from Beijing … but you’re also top human with top talent and I’m very glad I got to have you in my team and my life.

Now Fuck Off.


Wow Martin, he must really like you. You’re in big trouble forever. My commiserations.

Comment by Bazza

No he doesn’t. This is Rob’s way to look like he cares when Martin sues him for all the shit he was put through.

Comment by Billy Whizz

WK “So why do you want to leave RGA?”

Martin “my boss is Rob Campbell.”

WK “You don’t have to say anything more. Would you like PTSD therapy before or during your employment here?”

Comment by Bazza

At least Martin will have many Wieden colleagues to bond over their mutual “working with Robert” experience.

Comment by George

Rob has photoshopped Martin to look like a crappy salesman.
Reminded him he has lots of eyes on him in his new job.
Threatened him with the risk of violence.
Listed a range of supposed character flaws.
And you say this is how Rob shows he likes him.
I don’t disagree with you, it is obvious he does, I’m just pointing out how much Rob has messed with our logic.

Comment by Pete

I endorse this comment.

Comment by DH

Only Rob is so fucked in the head to like being told to fuck off.

Comment by Billy Whizz

They bounce off him like bullets on a superhero. Sorry Robert. Only joking.

Comment by George

Superhero? More like he enjoys the shit like a rat.

Comment by Billy Whizz

Congratulations Martin. You worked under one of the best and are going to work at one of the best. That is quite the career success story.

Comment by George


Comment by Pete

Let’s hope he doesn’t fuck it up then shall we? Hahaha.

Comment by Rob

By the way, yesterday’s post was amazing. You’re a good man Rob even if Martin may suggest otherwise. ; )

Comment by Pete

Thanks mate. Didn’t write it for that but I’m grateful for the nice words. I genuinely believe we all would have done a similar thing if we found ourselves in the same situation. OK, maybe not the hug, but definitely the compassion and support.

Comment by Rob

How come a post about saying goodbye to Martin has become a thread about how much of a ‘twisted prick’ I am? I would like to point out that (1) you’re all doing the same thing you’re accusing me of doing and (2) if we were working together now, I don’t think I’d be writing such a nice leaving post for you. Haha.

Comment by Rob

I think I speak for everyone by saying we wouldn’t work with you.

Comment by Bazza

Not enough money in the world.

Comment by Billy Whizz

If you were a flavor, you would be sweet and sour.

Comment by Jemma King

Your management style may be unorthodox Robert, but it works very well. This is an excellent tribute to someone you obviously rate very highly. Congratulations Martin.

Comment by Lee Hill

A classic misdirection effort from Campbell. A post designed to suggest that someone takes more holidays than he does. A futile effort.

Comment by John

when people leave your fucking clutches, do the hr people give them a doll to point out where you have inappropriately touched them? bet they point to their brain everyfuckingtime.

Comment by andy@cynic


Comment by Northern

Bloody hell, that’s brutal.

On a positive, apart from buying me a ‘Rob Campbell Is A Mug’ Forest cup, Martin bought me a mini-printer so that I can turn my instagram terrorism into stickers I can place all around the office.

It’s evil. But it’s evil for all my colleagues who are about to see their embarrassing photos everywhere.

Comment by Rob

Another goodbye post that is really about you.

Comment by DH


Comment by Bazza

[…] So a while back, I wrote a post about Martin Bassot. […]

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