Filed under: Attitude & Aptitude, Brand Suicide, Comment, Communication Strategy, Crap Campaigns In History, Cunning, Design, Marketing Fail
I’m back. Which means the operation went well.
Otis is still in Australia but he’s doing well and has starting dancing again so his Mum and me can breathe a massive sigh of relief.
With that in mind, let’s get back to more bland, boring stuff … starting with this:
I’ve always been of the belief that whether it’s an ad or a film or a product … it’s the details that really define who you are.
They can demonstrate the standards of the brand … the quality of the product or the stupidity of the ad agency amongst countless other things.
You see while society is often distracted by the big and the shiny, it’s the little things – often hidden in the shadows – that truly demonstrates whether the people/brands you are associating with, value you as much as they are asking you to value them.
I truly believe that, but the fact of the matter is I’m only saying it so I can post this picture …
At first I thought it was just a genius and cunning idea by the brand/agency to make their fairly bland ad stand out, then I saw the website was partially obscured and realised that it was just another example of lack of craft and care.
If they do that to their ads, I daren’t imagine what that means Cake Box do to their food.
Filed under: Attitude & Aptitude, Brand Suicide, Comment, Crap Marketing Ideas From History!, Crap Products In History, Cunning, Marketing
The picture above was sent to me by a mate of mine.
Forget the fact that there would be a massive amount of people who don’t even know what a cassette is … comparing a USB drive with a tape cassette is unfair comparison evil genius.
What next … comparing how far a plane can travel in an hour with how far people can walk?
Or maybe compare how many apps you can fit on an iPhone 7 256gb with a dial telephone?
And what the hell is the ‘limited edition’ element of these USB’s?
The colours?
Or the fact they come in packaging that has the words ‘limited edition’ written on it.
The worst thing is this will be successful.
Of course, part of this will be because they are cheap, but they will still sell by the bucketload and while many marketers will say this highlights how agencies are ‘out of touch’ with how to win at business, I would respond by saying they should look up the word ‘commodity’.