Filed under: Attitude & Aptitude, Brand Suicide, Comment, Crap Marketing Ideas From History!, Crap Products In History, Cunning, Marketing
The picture above was sent to me by a mate of mine.
Forget the fact that there would be a massive amount of people who don’t even know what a cassette is … comparing a USB drive with a tape cassette is unfair comparison evil genius.
What next … comparing how far a plane can travel in an hour with how far people can walk?
Or maybe compare how many apps you can fit on an iPhone 7 256gb with a dial telephone?
And what the hell is the ‘limited edition’ element of these USB’s?
The colours?
Or the fact they come in packaging that has the words ‘limited edition’ written on it.
The worst thing is this will be successful.
Of course, part of this will be because they are cheap, but they will still sell by the bucketload and while many marketers will say this highlights how agencies are ‘out of touch’ with how to win at business, I would respond by saying they should look up the word ‘commodity’.
24 Comments so far
Leave a comment
Leave a Reply
You must be logged in to post a comment.
“You’re older than a USB”. Thanks for the insult inspiration.
Comment by DH December 6, 2016 @ 6:37 amI’m older than a lot of things. CD’s, DVD’s, Playstation.
Comment by Rob December 6, 2016 @ 8:05 amChrist, I’ve just depressed myself.
But younger than Jesus. That’s something.
Comment by Bazza December 6, 2016 @ 8:58 amMy question is, who wants 9,000 songs? Because 8,000 of them are going to be horrible songs lol
Comment by Real World Realist December 6, 2016 @ 6:38 amOr in Rob’s case, 8,997 would be. Queen and 80s hair metal.
Comment by DH December 6, 2016 @ 6:40 amI think it says 4000 songs actually.
Comment by Rob December 6, 2016 @ 8:05 amI also think that if you were a USB drive, you would look like one of those. I’m not even trying to insult you, I really think that.
Comment by DH December 6, 2016 @ 6:38 amfact.
Comment by andy@cynic December 6, 2016 @ 6:59 amLimited (to 4000 songs) edition.
Comment by John December 6, 2016 @ 6:44 amblind fuckers arent they doddsy.
Comment by andy@cynic December 6, 2016 @ 6:57 amcampbell would fill it with fucking queen shit though. including fucking 12″ remixes of their 80s shit.
Comment by andy@cynic December 6, 2016 @ 6:59 amPlanners rarely possess the discerning eye of the creative.
Comment by John December 6, 2016 @ 7:12 am12 inch remixes. Which were the 7 inch single with an extra long intro. The record companies really saw us coming in the 1980’s.
Comment by George December 6, 2016 @ 7:13 amMuch like business books.
Comment by John December 6, 2016 @ 7:35 amSo I wasn’t the first to notice that then. Story of my life.
Comment by Rob December 6, 2016 @ 8:05 amcongratulations campbell, youve become a member of the generation that companies with old shit target because they think youre so out of touch, youll buy it because you think its next gen shit. youll be offered a fucking answering machine and fax next.
Comment by andy@cynic December 6, 2016 @ 7:04 amAlso known as the Acer business model.
Comment by George December 6, 2016 @ 7:12 amThey must have seen his music collection.
Comment by John December 6, 2016 @ 7:13 amExcept Rob is part of the generation that likes technology that has just come out but never goes anywhere. Wifi suitcase and mugs come to mind.
Comment by DH December 6, 2016 @ 7:50 amI think he’d characterise himself as an early adopter rather than a mug.
Comment by John December 6, 2016 @ 8:04 amOK, so I have bought both those items, but only 1 has been delivered so far and – as much as it pains me to admit – it was utterly useless. The worst bit is that I’m talking about the suitcase, so I daren’t imagine what the bloody mug will be like … that is if I ever receive it.
Comment by Rob December 6, 2016 @ 8:07 amYou still haven’t got the wifi cup? I hate to say it Rob, but I think you are a victim of vapourwear.
Comment by Bazza December 6, 2016 @ 9:00 am“Old man shouts at cloud”
Comment by Ian Gee December 6, 2016 @ 9:02 amBased on the packaging and product design, I don’t know if they think this product is for babies or the elderly.
Comment by Pete December 6, 2016 @ 9:21 am