Filed under: 2026, A Bit Of Inspiration, Airports, America, Attitude & Aptitude, Brand Suicide, Children, Embarrassing Moments, Experience, Marketing Fail
So I was recently in Baltimore and when I was heading back, I found myself at the airport with time to kill.
Given my new healthy regime, I thought I’d take the opportunity to get my steps in, so I started just walking all over the airport.
Eventually I came across a kids ‘play area’ which stopped me in my tracks.
Not just because it was tucked down a pretty depressing corridor.
Not because it felt a bit like a ghost town of a time gone past.
But because it had this …
Now I don’t know about you, but that looks awfully like the plane – which is not just any plane, but AIR FORCE ONE – has crashed into the ground!!!
Putting aside no one – especially kids – needs to have that sort of image in their head before they fly, I guess – depending on your political persuasion – it is either a perfect example of brand experience gone wrong or brand experience gone brilliantly.
Guess it is fun for the whole family. That is if your family are maniacs.