Filed under: A Bit Of Inspiration, Art, Jill, My Fatherhood, New Zealand, Otis
It’s been a relatively ‘heavy’ week of posts this week, so I thought I’d end it on a ‘friday high’. Or something.
While I was sunning myself in the South of France, my family were dealing with the winter of Auckland.
Truth be told, winter here is not really that bad.
Sure it’s colder … but it’s not freezing.
To be honest, the worst thing is the rain and it’s not even been doing that, that much.
Rain in NZ is an epic thing.
A monsoon meets the most powerful shower you’ve ever seen. In fact, when I moved here, I went to see someones house – which was all glass – and when I said, “it must be a bugger to clean those windows”, they replied:
“No, we just wait till it rains”.
I thought they were joking, until I found out they weren’t.
But I digress.
Anyway, so one morning I got a text from Jill saying Otis had left a message on my car.
It was this:
And while I could claim it was him showing his future ‘Banksy’ credentials or – like the Nottingham Evening Post once tried to claim – suggest they were his expression of ‘cherries’ – we all know what it is and I have to say, it made me laugh.
Not as much as it made him, but close.
Sure, some of that was because I missed him. But mostly it was because I knew how much he would have giggled doing it. A moment of cheekiness to his Dad in front of his Mum.
And for me, that’s a sign he feels safe in life.
That he’s in a loving, supportive family.
But most of all, that he’s a classic 10 year old kid.
Which given all he’s had to deal with, manage and endure over the past few years – always with good grace and optimism – is something to feel very happy about.
So thank you Otis, I love it. Just don’t ever do it with paint please.
Happy weekend.
I’m not a huge royalist.
To be honest, apart from a couple of them – I question what any of them do.
Oh I appreciate their role in terms of history, pageantry and tourism … but to consider their validity beyond that is ridiculous. Let’s be honest, at this point, they’re more Reality TV stars than anything else.
Andrew should be on Worst Ex Ever.
Harry and Megan need to launch Real Housewives of Santa Barbara.
And Edward probably belongs on RuPaul’s Drag Race.
However, despite all that, NZ is closed today to celebrate King Charles birthday.
I know … I know … we don’t even celebrate that in the UK, but thanks to the Union Jack appearing on the NZ flag, we’re all getting an extra days lie-in EVEN THOUGH IT’S NOT EVEN HIS REAL BIRTHDAY which means – for one day only – NZ may be the most pro-Royal place on earth.
Given how the current government seem hell-bent on undermining everything that makes NZ special, I look forward to them announcing October 7th as a new national holiday: Putin Birthday Day, Day.
See you tomorrow.
Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Augustine, Colenso, Creative Development, Creativity, New Zealand, Planners, Planning, Reputation, Respect, Strategy
The Colenso strat team are kinda like busses.
None leave for years, and then 2 leave within a month.
Add then Lizzie goes off on maternity leave soon … so that makes 3.
Christ almighty … that’s more than the total number of strategists who have left in the 4 years I’ve been here.
But like Martin before her, Augustine is going for all the right reasons. In fact, I had told her in her last review that if she didn’t leave this year – I’d fire her.
And before anyone thinks that’s a toxic thing to say, I need you to know I adore Augustine … utterly, bloody love her … and the threat of firing her was an act of love rather than an act of bastard evil.
You see Augustine is a pretty rare talent …
She joined us during COVID without the faintest fucking idea what advertising was, let alone strategy. And yet despite that, in just 4 years, she has built a portfolio of work that could put much more experienced strategists to shame.
She’s helped Colenso win major new clients across NZ, Australia and America. She’s led our cultural studies, reports and books – from Dream Small and Dream Bigger in NZ to X-Ray in Australia. She’s authored award-winning Effie’s, Spikes and (hopefully, at time of writing) APG papers. She’s presented to the CEO’s and CMO’s of some of the biggest companies in Asia-Pac and – most importantly of all – she’s helped create some of Colenso’s most loved work of the last few years; from the FFI collab with Rick & Morty through to the pioneering Killabyte gaming festival idea.
And if that wasn’t enough to make people hate her with jealousy, she’s done it while being compassionate, collaborative and bloody good human to boot.
What an asshole!
But for all the talent she has, her potential can only stand a chance of being fully realized if it’s fully tested – and that’s why she’s not just leaving Colenso, but New Zealand.
Obviously, I’m sad to see her go – pretty devastated in fact – but I also am thrilled, proud and excited for her.
She’s been talking about this for a long time.
We’ve spent the last few years preparing her for this moment.
And while she still has things to learn – don’t we all?! – her talent and portfolio of work means she has a fantastic foundation to really go and embrace what’s out there.
To test herself.
To prove herself.
To grow herself.
Of course, moving overseas is a big thing. And the market is arguably more challenging than ever before. But even with those challenges, I wouldn’t ever bet against her in terms of achieving something she can feel proud of.
I’m not saying it will be easy, but in addition to her talent and her body of work, she has 4 things that give her an edge.
Her work ethic.
Her hunger to learn.
Her desire to keep getting better.
Her ability to survive working with me – and trust me, I’ve put her through heaps.
Last point aside, those first 3 attributes are things our industry doesn’t talk enough about.
Worse, we often classify them as ‘toxic traits’.
But the reality is, if you want to get better, it’s more than just turning up – you have to want it, work for it and keep practicing it.
That’s true in all aspects of life but what I love about Augustine is that her drive isn’t because she has a blind ambition to move further and faster up the career ladder, it’s because she gains real satisfaction from simply knowing she is continually getting better at what she does.
Not because she wants to ‘optimize’ her approach, but because she wants to develop and express the full force of her own strategic voice.
It’s one of the main reasons why I wanted her to leave us – because the more she is exposed to different challenges, different people and different creative approaches, the more she will discover who she is and who she can become.
That’s really important to me because – as I’ve written many times – I’ve always believed a bosses role is to help their people recognise their talent, nurture it and prove it so when they leave [as we all do at some point] they’re in a position to seize or explore opportunities that they either felt were not available to them or didn’t even know existed.
But this move is far more than just about career growth, but life … as demonstrated by the fact she is moving to Paris rather than one of the ‘usual suspect’ markets.
This is not because she is being ‘un-strategic’ but because she wants to connect more deeply to her French heritage.
Don’t get me wrong, Augustine is most definitely a Kiwi … however she has French family and feels a real affinity for the French culture and wants to embrace, immerse and explore all of it.
That doesn’t mean she will be there forever – could be, but who knows – but it does means this is more than an ‘overseas adventure’ but the beginning of a whole new chapter of life and if that isn’t worth celebrating and championing, I don’t know what is.
However, my loss is Europe’s gain because Augustine is going to be available for freelance, because while she will be based in France, her brain can work for any timezone, category or culture.
I’m not just saying that, I’ve seen it and experienced it – mainly because I forced her to live it – but the bonus is everyone out there now has the opportunity to work with someone they’ll not only adore as a strategist, but as a human.
I love building teams.
I love the debates, the conversations and the creativity.
In many ways they always teach me more than I ever teach them.
Which is why I think the payoff for that is that – at some point – they all break my heart by buggering off.
Except the pain is soothed by the pride of what they do and what they create, which is why I want to sign off this post to Augustine with this.
Augustine:
Thank you for all you did for us and gave to us. [Except Covid]
Thank you for your smarts, patience, bants and reluctance to report me to HR.
Believe in your smarts.
Believe in your words.
Be humble with your talent, but go burn the fucking house down in all you do.
Au revoir.
Rx
You can reach her here.
I know, I know … the pic above does sound awfully like the announcement of a terrible TV show. Think Jerry Springer meets Fear Factor.
But no … even FOX News aren’t stupid enough to green light that.
What it is my attempt to invite any planner or senior planner in NZ to have a coffee. With me.
Now I appreciate that just a few days ago, I wrote a post about ‘prioritizing my priorities’ and so this may sound contradictory – but as I wrote at the time – it’s not a case of me not wanting to talk to people – in fact that is very important to me – it’s just that I am going to arrange it within certain times so I can ensure my family aren’t the ones who always end up being asked to make way. [Which was always my issue, not theirs or anyone who wanted to chat]
Now I get it … even with that condition, sticking your head in a crocs mouth probably sounds more tempting, but I hope there’s someone out there who is up for it.
We can talk about your career, your fears or your favourite flavor of jelly for all I care … I just want to meet more of the people in my proverbial backyard.
Now I must admit, I announced this on Linkedin a few weeks ago and was pretty overwhelmed with the response.
However, in a classic twist, it’s not the creatives who ‘didn’t read the brief’, it was the planners because 95% of those who responded were not based in the NZ.
So while I spoke to a couple of them over the past few weeks, I might do a mass ‘virtual coffee’ zoom for anyone interested in meeting up – maybe two, to help the timezone nightmare that is NZ – which is why whether you’re in NZ or outside of it, if you fancy a Coffee with Campbell™ … start by clicking here and putting your name down by simply noting your location.
[I won’t be selling your data to buy the coffee, promise]
Filed under: A Bit Of Inspiration, Colenso, Dream Bigger, Dream Small, New Zealand
A few years ago, Colenso launched a book entitled Dream Small.
It was the result of some planners and a photographer going on a road trip – cross-crossing the country, talking to young people they met on their journey about the life they lived and their hopes for it.
It was not positive reading.
This was a generation who increasingly felt tolerated rather than welcomed. Expected to follow what had gone before them rather than be supported and celebrated for adding to it. Who were expected to be grateful for what they had rather than talk about what they didn’t.
It’s why we weren’t surprised when we soon saw young adults leaving NZ in their droves. Driven by a desire to have a life where they had choices rather than a lack of them. Who could embrace their individuality rather than feel increasingly conformed.
What made it especially hard for them was that throughout their early years, all they saw, heard and experienced was hope, positivity and freedom. As we noted at the time, NZ is a magnificent country but due to its size, there kids reach a point where they are forced to face the harsh reality that unless they don’t come from a family of wealth, they will need to conform, adapt or – in some ways – surrender, to survive.
I should point out not everyone felt this way.
I should also point out that some of this is a byproduct of where NZ is, rather than who NZ are.
But by the same token, the amount of people who expressed these feelings and opinions to us ensured this was not a few isolated incidents – as proven by the number of people who have left over the past few years.
Zoom forward 2 years and we were out on the road again.
No focus groups.
No fancy hotels.
No restaurants.
Just listening to opinions and experiences straight from the mouths and streets of those who – despite experiencing the same economic and cultural barriers that we highlighted in Dream Small – have found a way to create, explore or fight for the future they want.
The result of this is Dream Bigger – a book that captures the new rules of success as defined by a generation who face an almost constant barrage of judgement, misunderstanding and abuse by many across society, media and politics.
Dream Bigger is a very different type of book to Dream Small … and yet, there are still commonalities.
They are continuously told they lack ambition, drive and ability.
They are left to their own devices to chase what they want and what is important to them.
But rather than feel isolation and despair – as we heard so much in Dream Small – we hear an audience who feel empowered by the confusion and misjudgment of others.
Part of this is because they’ve only experienced a life full of chaos and change and so feel totally comfortable with it. Part of this is because the internet has completely changed what they can do and how they can do it. But unlike previous generations who blindly believed in the path that had served so many so well over the years – this group know that doesn’t exist anymore and with that has come a sense of freedom.
I’m really proud of this book.
I’m really proud of my team who have sweated blood, sweat and tears over it.
And I’m really proud of Colenso for yet again, investing in something like this when everyone else just outsources their understanding or refers to the same generic research pumped out by research agencies who are focused more on convenience than nuance.
Or said another way …
Where so many agencies like to visit the zoo, Colenso encouraged and supported us to go play in the jungle.
We launch Dream Bigger tonight at a private function for media and clients but over the coming weeks, I’ll be writing a bunch about it … because not only did we hear many incredible stories that need to be told, we met a generation who are not the lazy or unmotivated mass that certain people like to suggest they are, we met a generation who are the new industrialists that NZ has never needed so badly.
If you are interested in knowing more before then, get in touch.
If you’re a company in NZ and care about your future, you probably need to.
