Filed under: A Bit Of Inspiration, Advertising, Agency Culture, Attitude & Aptitude, Comment, Craft, Creativity, Culture, Differentiation, Distinction, Perspective, Point Of View, Premium, Respect, RulesOfRubin, Standards, Truth
I’ve written a lot about craft.
The value of it.
Creatively, culturally and commercially.
Don’t get me wrong, I appreciate speed can have a competitive advantage – but it’s also important to remember so can craft.
In all honesty, you can easily tell those who think ‘good enough is good enough’ and those who are focused on doing things wonderfully.
They may look similar.
They may perform in similar ways.
But there’s something that separates them.
Maybe it’s the quality of materials or the attention to detail when your look closely or maybe it just feels differently … something that feels like someone sweated everything all the time.
But what is interesting is why.
Because it’s not just so they can charge someone more for what they’ve done … but, as Steve Job’s referenced in his paint behind the fence story … so they can feel they’re valuing their own talent and standards.
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Well said.
Comment by George June 22, 2021 @ 8:06 amThe last sentence sums it all up.
Comment by DH June 22, 2021 @ 11:52 amAre you saying I could have said the whole post in that one paragraph? Please DON’T answer that, hahaha.
Comment by Rob June 22, 2021 @ 1:58 pmyour craft is causing fucking mayhem and you can do it by just turning up.
Comment by andy@cynic June 22, 2021 @ 8:11 amIt’s taken years to hone.
Comment by Rob June 22, 2021 @ 1:58 pmSpeed has value. But so has substance. It seems the latter has become forgotten by too many organisations.
Comment by Lee Hill June 22, 2021 @ 8:32 amIf you want to know the value of doing it right rather than doing it quick, talk to any ex of Billy.
Comment by DH June 22, 2021 @ 11:53 amJesus … that’s pretty brutal.
I don’t imagine it’s wrong, but it’s still pretty brutal.
Comment by Rob June 22, 2021 @ 1:58 pmThat was a bit of a dick move. Sorry Billy.
Comment by DH June 22, 2021 @ 2:39 pmSpeed can be a powerful weapon, but what shocks me is how it has seemingly become the only weapon some companies want to use. I don’t know if that’s because they think that gives them all they want or that gives them enough to get their next role.
Comment by Rob June 22, 2021 @ 2:00 pm