Filed under: A Bit Of Inspiration, Attitude & Aptitude, Business, Creativity, Culture, Insight, Management, Marketing, Marketing Fail

Remember, the more confident the marketer the less messages they demand.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Comment, Daddyhood, Jill, My Fatherhood, Otis

I’ve written a lot about how amazing I am finding fatherhood.
It is beyond my expectations in every sense of the word.
Of course, a big part of that is my son is a wonderful, kind, considerate and caring little boy.
But there’s something more … and that’s witnessing his development at every stage.
As much as I want him to stay my little boy forever, each stage of his growth reveals new and wonderful traits … which helps me deal with the fact he is growing up way too fast.
One of the big changes is his vocabulary.
I remember how much I loved it when he could only use sounds to communicate.
It was so pure and innocent and yet he could convey so much of his feelings through those little sounds.
Then came the words.
At first they were a hybrid of mumble and language … but over time, he could say Dada and Mama and it melted our hearts.
But now, his language is developing at a rapid rate and while so much of what he says is his brain connecting what he communicate with the context he [so far] understands, it leads to expressions of such beauty – and sadness – that you are left breathless for hearing it.
Don’t believe me?
Look at this SMS I got from Jill a while back …
Sure, when he say’s, “the drips of my sadness” he is being literal with what they are, in the context of the words he knows … but my god, the emotions those words ignite is incredible.
Maybe we are educating the emotional expression out of children like Sir Ken Robinson said we are doing with creativity.
Either way, I love that kid more and more.
Filed under: A Bit Of Inspiration, Attitude & Aptitude, Creativity, Culture, Daddyhood, Imagination, Innocence, Insight, Otis

Recently I bought Otis a Viewmaster.Yes, the old-school, red plastic, binocular thing where circular slides transport you to different places and Worlds.
When I was a kid, I bloody loved it.
I remember traveling around the World via Viewmaster.
The first time I saw the Taj Mahal was on there.
The first time I visited America was on there.
The first time I watched wild animals in their natural habitat was on there.
Of course this was a very long time ago, so it was probably more because of nostalgia than anything else that I wanted Otis to have one.
And you know what … he loved it.
Despite being a fully fledged member of the digital age, that piece of old school – with no virtual reality, moving pictures or interactivity – captured his imagination.
He told me stories about all the fish he went swimming with.
Who all the dinosaurs were and what they were doing.
And how all the wild animals were friends and liked playing in dirt.
Don’t get me wrong, the technology of today is an amazing thing to help kids learn and explore, but the beauty of Viewmaster – like the beauty of all great igniters of imagination, from books to even the odd ad – is that it allows people to impose their own will on the images and stories they see and hear … allowing them to go to places only they could ever imagine.
In essence, igniting others imagination allows them to ignite possibilities in things that are all around us and for me, that’s super exciting and why I’m so glad a toy created in 1942 still has a valuable role the lives of kids in 2018.
Filed under: A Bit Of Inspiration, Advertising, Comment, Marketing, Prejudice, Religion, Taboo Categories
![]()
So today is the beginning of my final full month in America.
That blows my mind.
Without doubt I am sad my time here is coming to an end so soon – its been a great honour to be able to live here and meet so many amazing people – but by the same token, I’m genuinely excited to be moving back to my home country after 24 years away.
That said, part of the disappointment of leaving is I know I got to see and experience so little.
Sure, I’ve been to a bunch of places in my time here, but when you travel mainly for work, you never really get to get a feel for a place.
Yes, I have continued to do what I’ve always done in new cities [the follow up to that link can be read here] but that’s nothing like immersing yourself in the cultural underbelly of a place.
And that’s one of the main reasons I’m disappointed, because while America is a pretty fucked up right now and a lot of the industry here prefers easy over great, it is still an amazing country that I would have loved to have understood and experienced more of.

People, portions and lifestyle aside, there will be some things I’ll always take with me.
The realisation America’s version of a ‘compact car’ is a European 4×4.
The obsession people all have with ranch dressing.
The countries fascination with holidays and how they go all out for them.
The obsessive order people follow to get off planes.
The fact people say and write “Y’all”.
That checks/cheques are still a thing.
No one can talk about race, abortion, wealth, guns, racism. Ever.
That people are not at all comfortable with honesty and truth.
The hierarchy of corporate structures and how they work and are adopted.
The utter brilliance of The Cheesecake Factory.
Oh there are so many things … things I will take with me forever that will make me smile and frown for the rest of my days … but overall America has been very good to me and my family and for that, I will always be grateful.
Sure, the feelings are different to when I left China, but thanks to some of the people, experiences and work I was able to be a part of, I can leave feeling a better person than when I arrived, which – when you think about it – is the best way to leave anywhere.
I just hope some people will feel the same way.
At least the ones who now will always matter to me.
[Though I have a month to try and change that for them, ha]
