Filed under: Attitude & Aptitude, Brand Suicide, Comment, Corporate Evil, Crap Products In History, Cunning, Devious Strategy, Egovertising, Fake Attitude, Innovation, Marketing Fail
There are a lot of people who think that in the digital age, nothing can be kept secret.
Maybe they’re right, but that doesn’t hide the fact that some people can keep their secret from being found out for a pretty long time.
Case in point is Elizabeth Holmes – the much lauded, self-made billionaire of biotech start-up Theranos.
That’s her in the photo.
While many have written about her, her story is really one about confidence.
Or should I say the dark side of confidence … both in terms of how she used it and how many fell for it. That said, it is also a story about the fear of missing out and how cash can blind the judgement of many otherwise sensible people.
[But, fortunately, not all]
It’s a truly scary story though I must admit, the thing that shocked me most was learning there was a guy in the US – admittedly a Brit – who had never worn a pair of jeans.
Anyway if you haven’t seen it yet, I encourage you to read it … it’s a modern day version of the Emperor’s new clothes.
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It makes House of Cards look like Blankety Blank.
Comment by George October 21, 2016 @ 6:32 am(How is that for cultural reference Robert?)
Where did that come from?
Comment by DH October 21, 2016 @ 6:55 amNever call me out for my lack of topicality again George.
Comment by Rob October 21, 2016 @ 7:48 amShe’s hot though.
Comment by Billy Whizz October 21, 2016 @ 6:34 amAre you sure you’re not Trump’s son?
Comment by DH October 21, 2016 @ 6:54 amNo. I have better hair than Trump dudes.
Comment by Billy Whizz October 21, 2016 @ 7:00 amThat’s what you think.
Comment by Bazza October 21, 2016 @ 7:26 amWhat’s confidence?
Comment by John October 21, 2016 @ 6:44 amAvailable at Amazon.com http://tinyurl.com/jkmfbzz
Comment by DH October 21, 2016 @ 6:53 amI think start-ups in Silicon Valley are like the financial markets. It’s all about exuding the confidence you are in a strong position because the merest crack can bring it all down. Amazing story.
Comment by DH October 21, 2016 @ 6:56 amOne for Pete, George and Baz to answer methinks … ha.
Comment by Rob October 21, 2016 @ 7:51 amIf the emphasis is on start up, then I could not agree more.
Comment by Pete October 21, 2016 @ 8:41 amFascinating read. Kind of like an award-winning ‘Grey for Good’ campaign – except involving billions of investment dollars and lives of real people at stake.
Comment by Daniel K October 21, 2016 @ 5:28 pmFear of missing out and greed seem to be what’s driving “innovation” Silicon Valley.
Consider that even at its peak, pre-allegations, VCs considered Theranos to be worth just half of something like SnapChat…
Comment by Bryan October 23, 2016 @ 2:08 am