The Musings Of An Opinionated Sod [Help Me Grow!]

When Commericalisation Goes Too Far …


A virus that has – at time of writing – affected 7 million people worldwide and killed 220,000 in the US and 43,000 in the UK.

Given brands pathological fear of being associated with anything negative, this blows my mind.

Now, I must admit I don’t know if this is real.

It looks it, but who knows.

However, assuming it is, there are so many questions that need to be asked.

First is ‘what the hell are they thinking’?

Seriously, what’s going on?

Did Walmart offer the tie-in with Pepsi?

Did Pepsi ask Walmart to sponsor the signs?

Is the COVID-19 testing centre anything to do with either of them?

Could anyone please explain the rationale for doing this?

Now … I’ve been in this industry long enough to know that if it is indeed true, some of the justifications will likely read as follows:

1. We’re providing hope and happiness to people at a worrying time in their life.

2. We’re removing the stigma of COVID by embracing it with positivity.

3. We’re about American families and nothing is more American than Walmart and Pepsi.

[Please note, I haven’t even considered that Pepsi or Walmart deny the existence of COVID]

And while I accept this tie-in may say more about the people who enjoy those brands than the brands themselves, it still seems shockingly bad taste to try and make it sound like a family event when over 200,000 people have died from it.

But then, as we have seen from the past, Pepsi’s have a lack of judgement in terms of what is good for their brand.

No doubt we can expect a Pepsi/Walmart tie in at cemeteries in the near future … justified by targeting ‘a captive audience’.

You Can Have Any Colour As Long As It Is Blue …
May 22, 2015, 6:15 am
Filed under: Comment, Walmart

Evil in more ways than one.

Mind you, Walmart’s definition of ‘freedom’ is pretty similar to American’s definition of freedom … where you are free to say whatever you want as long as it falls in line with what the majority say or believe or are told to believe.

Just ask the Dixie Chicks.

Seriously, the media talk about China’s lack of freedoms but they should look in their own neighbourhood. Especially given the whole Edward Snowden thing.

I’m sure I’ve written about it before, but years ago I was invited to speak at a Walmart conference in front of a bunch of their employees.

I listened to them self-congratulate themselves for about an hour before I was invited on stage.

Like an idiot, my opening line went something like:

“Has anyone considered that China actually owns Walmart given you are so reliant on them to make the products that you can sell so cheaply?”

OK, it was a stupid thing to say, but being dragged off stage – literally within minutes – wasn’t that smart either.

And it was at that point I realised that Walmart is as much of a cult as Scientology. And just as dangerous to society.

Talking of dangerous to society [how about that for a segue] …

Given it’s Friday and we all know no one in advertising works on a Friday [or arguably any day], you might want to watch this documentary on what Walmart are really like, versus what they try and pretend they’re like.

It’s a scarier horror story than The Poltergeist.