The Musings Of An Opinionated Sod [Help Me Grow!]


If You’re In The Communication Industry, Know What You’re Communicating …

I know if you’re in the publishing field, times are tough.

I know that you have to resort to attention grabbing tactics to get readers.

But recently Adage – one of our industries most well-known media outlets – did something that was as equally ill-conceived as the time Campaign put Nigel Farage’s shit-eating grin on the cover of their magazine.

What am I talking about? This.

Talk about clickbait.

Blatant, unashamed, clickbait.

And I say that because the actual article was more about what some ‘experts’ were suggesting is happening rather than what the headline was screaming for all its worth.

But that’s not the real issue.

Nor is it the talking about cannabis microdosing … putting aside the fact [1] it’s illegal in some countries and [2] there’s medical evidence to suggest cannabis can have terrible consequences on certain individuals … accepting it is a minority and there are also many benefits, including medical.

Look, I don’t care what people choose of their own freewill – unless, of course, it directly affects the wellbeing of those around them.

I don’t judge, question or degrade those decisions.

My problem is an international industry magazine purposefully chose a headline that communicates if your work environment is causing extreme stress because of the intense pressure being placed on you … then it is on you to deal with it.

YOU.

I literally don’t give a shit if the article was talking about people microdosing, coffee drinking or baked bean eating … they should not be placing the burden of responsibility on the employee, they should be challenging the behaviour, expectations and actions of the company they are working for.

It’s hard enough to attract and retain talent in this industry as it is, without having our industry magazine telling the world, ‘it is a stressful job and it’s on you to deal with it’.

We all make mistakes. I hope they learn from this one.

For their sake. For our sake. For the future of the industries sake.