The Musings Of An Opinionated Sod [Help Me Grow!]

Lazy Disruption …

Right now, in supermarkets across super-conservative Singapore, is this …

Yep … that’s a real thing.

The product originates from the UK but – unsurprisingly – had it’s advertising banned there on the grounds of indecency.

[Which is why I’m kind of scared what they mean by 100% natural]

The fact it has been able to run this sort of thing in Singapore highlights the authorities there are either ultra-naive or super-broadminded.

Given the Red Dot Nation is not renowned for its liberalness – despite things like this getting through the system – I assume the introduction of a hoverboard in the visual convinced the powers-that-be that this was a genuine ad for a brand celebrating an active lifestyle.


But not quite as idiotic as the immature boys/expat wankers who’ll buy the stuff thinking they’re being witty. On the positive, the moment they’re seen with a can, they’ll be more hated than a Nottingham Forest owner. And trust me, that’s seriously hated.

13 Comments so far
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Looking at how much make up that guy holding the can has on, advertising pussy is entirely appropriate.

Comment by DH

Those Singaporeans are filthy bastards aren’t they. I assume this started after you had lived there Rob.

Comment by DH

How long till we see a mainstream launch of a brand called “Fuck It”?

Comment by Pete

Almost there. I say fuck it to lots of brands already.

Comment by DH

I think lazy marketing would be a more appropriate title for this post than lazy disruption. Horrible and ridiculous.

Comment by George

Pussy’s target audience: twats.

Comment by Ian Gee

Do you drink it from a hairy cup?

Comment by Billy Whizz

filthy fucking genius.

Comment by andy@cynic

what the fuck is that shit.

who the fuck would buy that bollocks.

dont they know anyone with a hoverboard is a twat that needs a kicking.

Comment by andy@cynic

Except Marty McFly

Comment by northern

and even he only got away with it because he was fucking first.

Comment by andy@cynic

Love this Reddit comment:

“False advertising. No one with a hover board has ever.”

Also there was an amusing Photoshop Battle of this. . some favourites:

Comment by Oz Dean

where the fuck is campbell. no comments. is the prick on holiday again?

Comment by andy@cynic

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