Filed under: Brand Suicide, Comment, Communication Strategy, Corporate Evil, Crap Campaigns In History, Crap Marketing Ideas From History!, Creativity, Fake Attitude, Marketing, Marketing Fail
Right now, in supermarkets across super-conservative Singapore, is this …
Yep … that’s a real thing.
The product originates from the UK but – unsurprisingly – had it’s advertising banned there on the grounds of indecency.
[Which is why I’m kind of scared what they mean by 100% natural]
The fact it has been able to run this sort of thing in Singapore highlights the authorities there are either ultra-naive or super-broadminded.
Given the Red Dot Nation is not renowned for its liberalness – despite things like this getting through the system – I assume the introduction of a hoverboard in the visual convinced the powers-that-be that this was a genuine ad for a brand celebrating an active lifestyle.
Idiots.
But not quite as idiotic as the immature boys/expat wankers who’ll buy the stuff thinking they’re being witty. On the positive, the moment they’re seen with a can, they’ll be more hated than a Nottingham Forest owner. And trust me, that’s seriously hated.
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Looking at how much make up that guy holding the can has on, advertising pussy is entirely appropriate.
Comment by DH March 6, 2017 @ 6:33 amThose Singaporeans are filthy bastards aren’t they. I assume this started after you had lived there Rob.
Comment by DH March 6, 2017 @ 6:34 amHow long till we see a mainstream launch of a brand called “Fuck It”?
Comment by Pete March 6, 2017 @ 6:43 amAlmost there. I say fuck it to lots of brands already.
Comment by DH March 6, 2017 @ 6:59 amI think lazy marketing would be a more appropriate title for this post than lazy disruption. Horrible and ridiculous.
Comment by George March 6, 2017 @ 7:21 amPussy’s target audience: twats.
Comment by Ian Gee March 6, 2017 @ 8:14 amDo you drink it from a hairy cup?
Comment by Billy Whizz March 6, 2017 @ 8:22 amfilthy fucking genius.
Comment by andy@cynic March 6, 2017 @ 9:00 amwhat the fuck is that shit.
who the fuck would buy that bollocks.
dont they know anyone with a hoverboard is a twat that needs a kicking.
Comment by andy@cynic March 6, 2017 @ 9:03 amExcept Marty McFly
Comment by northern March 6, 2017 @ 10:44 pmand even he only got away with it because he was fucking first.
Comment by andy@cynic March 7, 2017 @ 6:08 amLove this Reddit comment:
“False advertising. No one with a hover board has ever.”
Also there was an amusing Photoshop Battle of this. . some favourites:
http://i.imgur.com/0kMLEDy.jpg
http://i.imgur.com/gONf7q3.jpg
http://imgur.com/sNVYhUR
Comment by Oz Dean March 6, 2017 @ 6:47 pmwhere the fuck is campbell. no comments. is the prick on holiday again?
Comment by andy@cynic March 7, 2017 @ 6:08 am