The Musings Of An Opinionated Sod [Help Me Grow!]

I showed them this:

I had seen this image on Twitter and fell in love with it.

Yes, it’s a small thing, but it’s an important one.

Alright … before I go over the top, I do appreciate it’s simply a napkin holder with some words printed on it and there’s millions of companies that offer that.

But instead of just putting their company name on it – or NAPKINS in big letters – someone at this shop saw the opportunity to use them to add charm and value to their brand and product.

Hell, I’ve seen 3 minute TV commercials that can’t achieve that.

And all it took was 4 words.

Four words to turn a lowly napkin into a Donut Evidence Removal Kit. A Donut Evidence Removal Kit that celebrates the deliciousness of their food. That acknowledges what you’ve just eaten is definitely on the naughty side of indulgence.

FOUR WORDS.

ON A NAPKIN DISPENSER.

And yet it all comes together to convey a ridiculous amount of cheeky charm for a shop that, whatever way you look at it, simply sells fried dough.

So don’t tell me creativity doesn’t add value or drive business.

It can make more of a claim for effectiveness than logic ever will.