The Musings Of An Opinionated Sod [Help Me Grow!]

Matt Tanter. Not A Dick.

OK, I should start this post by saying I have only physically been in the company of Matt Tanter twice in my life, so I appreciate there is a chance I may be bombarded by people writing in and saying, “you’re wrong Rob, he’s a massive dick”.

But I doubt it.

Not because I think how people behave with me represents how they behave with everyone – and even if that was the case, they’d be likely act with me much worse than they would act with anyone else – but because of what he hasn’t done.

He has a big job at Mother.

He’s part of big campaigns for big clients.

He used to be the chair of the UK Account Planning Group.

And yet, while many would may let these achievement go to their head and act like they’re hot shit, Matt doesn’t. Quite the opposite in fact.

He doesn’t big himself up.

He doesn’t enter mindless twitter spats.

He doesn’t act like he has intellectual superiority.

He doesn’t do any of those things, instead he just gives a shit .. for his family … his team … and people in general.

Now I appreciate some may read this and think “what a wimp” … because for the industry likes to paint anyone who doesn’t spend every waking minute thinking about making ads as possessing some fatal flaw.

Obviously this is utterly stupid.

Not just because the standard of work out there means anyone spending every waking minute thinking about making ads is not making the work culture wanst to spend every waking minute watching, reading or tapping … but also because in my experience, the very best in the biz all seem to share one particular trait.

A love of seeking, understanding and learning from what’s going on outside the small bubble of adland.

Doesn’t matter what it is.
Doesn’t matter where it is.
Doesn’t matter who it involves.

They understand all of it contributes to their ability to make work that can shape culture rather than just adds to the cultural landfill so many brands are intent on polluting the World with.

Which leads to another trait the best in the biz all seem to have.

Being great people who are also very talented.

I cannot emphasise how important this is.

Because while these people are fierce about the standards of the work being made and hungry to push and provoke boundaries and limitations – rather than just wanting to be ‘liked’ by clients and colleagues alike – they find a way to bring people on the journey with them rather than just make it all about them.

Oh there’s loads of those others types too, but people like Matt help you grow rather than just be used up and for that, we should be celebrating them.

I have seen this first hand throughout my career.

Matt could talk himself up.

Matt should celebrate what he has done for the Mother planning team – because it’s ace.

But he doesn’t and he won’t.

Because Matt is a much better human than me.

God, what a prick, hahaha.

17 Comments so far
Leave a comment

well he sounds fucking annoying. why couldnt I have worked with him instead of you campbell?

Comment by andy@cynic

You win some. You lose some.

Comment by Rob

seems i fucking lost big time then. prick.

Comment by andy@cynic

good fucking poster too. not queen for a start. assume you fucking screen grabbed that photo while talking to him because youre an annoying prick.

Comment by andy@cynic

Guilty as charged.

Comment by Rob

stating the fucking obvious again campbell.

Comment by andy@cynic

I don’t know Matt but I know of him. And what you have written reflects what I know and have heard. How annoying.

Comment by George


Comment by Rob

Planner handjobs all round.

Comment by Billy Whizz

Planners love planners. Except Rob, who loves 1% of them but only because he hates everyone.

Comment by Bazza

2%. He has got softer kinder as he’s got older.

Comment by DH

So are you saying is Matt is the opposite of you in every way?

Comment by DH


Comment by Rob

He’s lovely and talented through and through….

Comment by Lucy Jameson

Jesus, when Lucy Jameson is willing to risk damaging her – and Uncommon’s – incredible reputation to comes on here to praise someone, you know he must be pretty special.

Comment by Rob

I believe his agency was involved in a pitch with us recently. I am sure his name was mentioned by my colleagues, bathed in praise and adoration. I do hope I have not got this wrong.

Comment by Lee Hill

I don’t know if Matt was part of it but regardless, I believe you didn’t appoint his agency. Hahahaha.

Comment by Rob

Leave a Reply