The Musings Of An Opinionated Sod [Help Me Grow!]


Rejected By Love …

I have always believed that bad news can be delivered in ways that don’t create bad feelings.

I know … that probably sounds mad coming from me, especially given I was once described as someone who could start a fight in an empty house … but it’s true.

In fact, I believe there’s a way where you can deliver bad news that makes the recipient feel even more positively about you.

I remember when I lived in Sydney and bought a brand new VW Golf GTI.

Within 6 weeks, the turbo blew and the gear box collapsed.

In a carpark.

At the entrance.

Stopping all the cars behind me from being able to get in and forcing my car to be dragged out backwards [while stuck in first gear] because the tow-truck couldn’t get in front of it.

Obviously I wasn’t pleased about this, especially when the dealership said they would not lend me a car while mine was being repaired.

Pissed off, I sent as many variations of what I thought the global CEO of VW’s email would be, explaining that while I appreciate it wasn’t their policy to lend cars to customers, it wasn’t my policy to buy a new car that collapses in 6 weeks.

Within 48 hours, I was told my car had been fixed as VW had flown in a new gear box from Germany.

While I should not have had to deal with that situation, the [eventual] approach meant I felt an even greater loyalty to the brand than I may otherwise of had. Though this was before they admitted to emission scandals and gassing animals for ‘research’.

Now I appreciate there may be times where you want to deliver bad news in a way that leaves bad feelings … but the ability to use each challenging situation as an opportunity to build a better relationship is generally always there, which is why I love how comedian Steve Martin dealt with fan mail.

I’ve written about the opportunity of rejection before but I do feel it’s something we could all do with practicing more. Especially as our industry is so small that you can be sure any person, or agency, you reject will likely come back into your life.

Which is why one of the most valuable things to remember at points of rejection is it’s never ‘just business’, it’s always personal.


20 Comments

all this post shows how you blag through bullying.

Comment by andy@cynic

And why he now drives an automatic.

Comment by John

this letter was written when steve martin was funny.

Comment by andy@cynic

Brutal. But true.

Comment by DH

He still is funny. It’s just his movies that aren’t.

Comment by John

the movies he writes.

Comment by andy@cynic

Excellent pedantry.

Comment by John

And that Otis, is why daddy keeps buying the same audi over and over again.

Comment by DH

thats the fucking truth.

Comment by andy@cynic

This is funnier than the letter.

Comment by Pete

Hahahaha … there’s more than a hint of truth to that.

Comment by Rob

Very amusing.

Comment by Lee Hill

There are agencies that adopt the Steve Martin approach to letting staff go.

Comment by George

I love how you go right at the problem, regardless of protocol or people.

Comment by Pete

Or pleasantries.

Comment by George

I should win an effie.

Comment by Rob

Effall chance of that.

Comment by John

effie for blagger of the fucking decade.

Comment by andy@cynic

You’d somehow get them to give you that for free.

Comment by DH

on-brand Steve.

Comment by paul macfarlane




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