The Musings Of An Opinionated Sod [Help Me Grow!]


The Commercial Value Of Craft …

Craft.

I’ve written a bunch about it over the years.

Like here.

Or this.

And in all cases, I’ve talked about the power.

The value.

The devaluation of its importance by clients and agencies.

I swear to god, the loss of craft coincided with the moment agencies decided they didn’t want to be art schools and wanted to be an MBA class instead.

Idiots.

However every now and then you see a piece of work that reminds you how great and valuable craft can be. Work where you know the details were sweated because they cared. And the fact it comes from Colenso just makes it better.

Craft is a competitive advantage.

For clients. For agencies. For individuals.


13 Comments

That’s fantastic.

Comment by George

its so long since ive seen any fucking craft in ads its like im on another fucking planet. then theres the fucked up stat thats making it work. proper work. who knew that still could happen. i sure as fuck didnt.

Comment by andy@cynic

last one looks too much like the ocean though.

Comment by andy@cynic

Yep.

Comment by John

True. Though the slightly off execution is still better than many others best efforts.

Comment by George

What we’re seeing now is an era where we’re finding out what agencies truly value. Some are – thankfully – showing a commitment and respect to ideas, craft and culture. More are showing a quest for cash, ego and easy.

Comment by Rob

“Craft is a competitive advantage. For clients. For agencies. For individuals.”

Nailed it.

Comment by Pete

Not as good as this. ” the loss of craft coincided with the moment agencies decided they didn’t want to be art schools and wanted to be MBA classes instead.”

Comment by DH

What do people understand when they read “MBA classes”?

Comment by John

Hahahaha …

What I love is that you’re giving Dave shit for me missing a word in that sentence. It’s a great day. [Though I will ad it in now]

Comment by Rob

No, I was still having a go at you.

P.S. Will you be adding the d into ad as well?

Comment by John

Oh Robert, I adore these. What a brilliantly way to communicate a tragedy.

Comment by Lee Hill

Proper work.

Comment by DH




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