The Musings Of An Opinionated Sod [Help Me Grow!]


Go Your Own Way But Only If It’s The Way We Want You To Go …

So I was at the tube station recently when I saw this …

Seriously … what the hell is this rubbish?

Do they honestly believe people will believe this?

That they can get on the plane and either:

1. Tell the pilot where they want to go, regardless where the plane is supposed to be going.

Or …

2. Tell the pilot which way to go, like they’re in a cab?

What the hell is wrong with these airlines?

I mean I thought that horrific Lufthansa ad was peak crap, but this is possibly even worse.

At the very least, it’s a tie for plane crash advertising … though, to be fair, Etihad only have one stupid statement on their ad compared to their German competitor, who not only talks about ‘air travel engineered around you’ [lie] but follows it up by suggesting the experience on their plane is better than having a drink on a roof top bar at sunset. [another lie]

Alright … alright … I admit I have an allegiance to Virgin Atlantic after years of working on their ads and having a close relationship with some of the people at the company, but not only have I never proposed making work that suggests the passenger is in control of where they go or how they fly, I know if I did they’d not only not buy it, they’d fire me on the spot.

What are Etihad thinking?

Who is advising them on this rubbish?

Why is it the best airlines – Virgin Atlantic and S7 and occasionally, Delta aside – have the worst advertising?

There is so much to write about air travel.

There is so much to talk about what it enables people to see, feel, experience and learn.

I once read a stat that said air travel is the only method of transportation that has reduced in price [based on average incomes] over the years. Or said another way, airlines are more effective at helping cultures interact and learn about each other than the United Nations.

But what do they end up saying?

Nothing.

They say nothing other than bland lies that no one will believe.

I can help you Etihad. I want to help you. You’re a great airline that deserves so much better.

Call me … I won’t even ask for free upgrades. Probably.


26 Comments

Pantomime time. Oh yes you will.

Comment by Bazza

Only Robert will argue against you.

Comment by George

I know it. You know it. But does Rob know it?

Comment by Bazza

Congratulations, you’ve just invented a new abuse – blogger shaming. Sadly, I might be the only one who experiences it. Ha.

Comment by Rob

You’re the only one who deserves it.

Comment by Bazza

I agree Robert. For an industry that allows their passengers to create new stories for their life, it is shocking how many airlines are so terrible at storytelling.

Comment by George

That’s a nicer way to put it.

Comment by Rob

Maybe they anticipated the passenger falloff due to coronavirus and this is their way to lure travellers back.

Comment by Pete

It is terrible. But not as terrible as the Lufthansa one.

Comment by Pete

A regional airline based in the UK collapsed today.

While it wasn’t all down to corona virus, the impact it’s had on passenger numbers was the final nail in The Coffin.

Comment by Rob

That’s what they’d like you to believe.

Comment by John

If uber drove planes.

Comment by Billy Whizz

Is this what car ads look like for the seriously rich?

Comment by Bazza

I’ve often wondered how they do it.

Are their brochures? Do they order online? Test drives?

I know they kind of do that with the big commercial jets (a mate of mine works for Airbus and all he seems to do is fly around the world and eat in amazing restaurants) but is that what happens for the one off? I’ve seen ads for short term plane leasing but never buying. Wonder where they appear. Wonder why I’m so obsessed with this. Hahaha.

Comment by Rob

Pervert.

Comment by Billy Whizz

Thanks for that insightful, mature response Billy.

Comment by Rob

I belive theywalk into the showroom and ask for the mst expensive model with all the optional features.

Comment by John

I wonder if Lee feels relief or anger that you are openly courting S7, Delta and Ethiad for freebies. ; )

Comment by Pete

We’ll never know given Lee never comments on my posts about airlines. Ha.

Comment by Rob

fucking toadie

Comment by andy@cynic

Dear Lee. I’ll happily take any of the free tickets or upgrades you won’t be now giving to Andy.

Comment by DH

Is this an actual real world advertisemen? That’s not a comment on a poor ad, just a point of infornation.

Comment by John

I was going to say the exact same thing. I’m waiting for the comment update to say it was from a student portfolio.

Comment by DH

OK, I deserved that. Damnit.

Comment by Rob

that ad is not by a student. its got all the boring bland bollocks hallmarks of a highly paid fucking professional twat.

Comment by andy@cynic

FTW

Comment by DH




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