The Musings Of An Opinionated Sod [Help Me Grow!]

Anyone Can Be A Billionaire. Apparently.

Have a look at this …

According to Inc, the secret to becoming a billionaire is simply doing one thing.


But what could that one thing be?

They talk about J.K. Rowling … so is the one thing writing a collection of wonderful books around a single character that became their version of the Bible for a new generation?

Well it can’t be that because it would mean there would be only one billionaire in the whole wide world and given I personally know 3 [albeit in the sense I know them and they try to deny they know me] that means that can’t be right.

So what is it?

What is the single thing that links JK Rowling – who, apparently, isn’t a billionaire anymore – Bill Gates, Richard Branson, Jay-Z and Mackenzie Bezos to name but a few?

Well, according to the worst clickbait article since anything on the Daily Mail, they – wait for it – backed themselves.

Yep … that’s it.

That simple.

Have an idea … ignore the doubters … don’t sell any percentage to any other partner or party and watch the billions roll in.

Now to be fair, independence is a key element to success.

The moment you sell any part of your company, the purpose of your purpose is no longer in your hands.

But independence alone doesn’t guarantee you will become a billionaire …

Dan Wieden may be extraordinarily rich and has been insanely vocal about keeping Wieden independent, but he’s not at billionaire status whereas Phil Knight – who is – has done it while NIKE shares can be bought by anyone, anywhere.

This article is everything I hate …

It has cherry picked stories to reinforce their blatantly flawed argument, which means either they’re stupid or they think their readers are.

Yes it is important to back yourself.

Yes it helps if you own the rights to what you do.

But even before this, is the need for an idea … something you believe in that is expressed in a way others have not seen or achieved.

That’s maybe the most important bit and even then, it doesn’t – contrary to what Inc implies – guarantee success.

As I said, I somehow know a few billionaires and while they absolutely had an idea they backed, they still had to overcome a huge amount of barriers and obstacles. Some did it on their own … some did it with outside help … but the reality is their success is not down to a single thing, but a combination of a good idea, excellent timing, a dollop of luck, some belief and support from an external party [whether that was vocal or financial] and an ability to achieve distribution on a mass scale, in a relatively short period of time.

The reality is it’s not easy to become a billionaire.

If it was, we’d all be doing it and then being a billionaire would not be rich, it would be average.

To suggest anything otherwise is utterly ridiculous.

In fact it’s damaging …

I know a bunch of brilliant people who have fantastic ideas who will never make billions out of them. Hell, some may not even make hundreds.

Not because they’re not smart or business savvy, but because the path to success is down to many factors and even then, depends on how and when it happens and the hope the goalposts don’t change for the time you have your opportunity.

But then there’s those who don’t do what they do for the financial goal.

They don’t equate success with how much money they make from their idea.

For them, success is the ability to simply do what they believe in … whether that’s full-time or as a hobby.

But imagine if they were to take the bullshit Inc are spouting on face value?

Suddenly they would feel that regardless what they do or why they do it, they have fundamentally failed.

That somehow they didn’t back themselves enough.

That their wealth is a public display of tripped up.

They won’t, because they’re smart, but what it means is that while Inc [and their ridiculous clickbait] may think they are the friends of entrepreneurs, their actions and attitude show they are the absolute opposite of it.


If you hadn’t have sold cynic you’d be able to buy cars and windmills. Oh wait…..

Comment by Bazza


Comment by Pete

Blah blah blah.

Comment by Rob

I thought it was good.

Comment by Bazza


Comment by Pete

Don’t worry about people falling for this Rob. Inc. is even less trustworthy than anyone working in advertising.

Comment by Bazza

“I somehow know a few billionaires” may be one of the best humble brags ever muttered. Another good post Robert. Not the best of the week but still very good. Your point about cherry picking stories to reinforce a flawed argument is not unique to low rent journalism, I read more than a few strategy and research proposals that adopted the same approach.

Comment by George

Humble brag for Rob, petrifying first billionaires.

Comment by Pete

I didn’t mean it to come across that way, it was more to explain my POV and highlight it wasn’t based just on watching or reading interviews with billionaires. I failed. Again. Ha.

Comment by Rob

But you wrote know rather than met and while that may be completely accurate, it’s further proof why you owe everything to your copywriters. As Andy will no doubt confirm.

Comment by John

The Inc. article feels more like a cheap self-help book than an article from a claimed business magazine.

Comment by Pete

Is Inc a business magazine in the same way the daily mail claims to be a newspaper?

Comment by Rob


Comment by Bazza

Exactly like that.

Comment by Pete

Don’t fall for the idea that the Mail isn’t a newspaper. That’s the sneer that let’s it succeed.

Comment by john

By the way, I’m not sure an billionaire it totally self made, that’s the other lie. You don’t get anywhere by yourself.
‘Back yourself’ it’s as daft as ‘disruption’. There you go, Inc., the Media Arts of publishing

Comment by Northern

Apparently Rob knows billionaires.
But I know boats.

Comment by Emma Watton

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