Filed under: A Bit Of Inspiration, Advertising, Attitude & Aptitude, Comment, Creativity, Culture, Design, Insight, Luxury, Management, Marketing, Professionalism
When I was young, I loved cars.
OK, I still do … but back then, they held a particularly strong fascination.
Freedom. Independence. Status.
Now while there are many cars that are burned into my consciousness – the Ford Fiesta XR2, the Fiat X19, the Triumph TR7 to name a few – there is one that has a special place in my heart.
Not because I wanted one, but because in my provincial mind, it represented the pinnacle of success.
It was … a Ford Granda.
Yes … that tank like thing at the top of this post.
I know … I know … how utterly shameful.
As I said, it wasn’t a car I aspired to owning or driving – besides, I was years off being allowed to drive – but it was the biggest car on the road and in my small, little mind, that meant the driver was doing one of the big jobs in life.
You have to understand that I was entering as period of my life where school life was soon going to make way for the rat race … and while I was good at school, I was crap at exams so I was looking for direction in terms of a job that could one day, potentially let me own a Ford Granada.
Jesus, I was sad.
It gets worse … because I still remember seeing a man drive a BMW 7-Series when they first came out and going up to him to ask what he did for a living as I couldn’t believe anyone in West Bridgford – my home town – could ever have a job that let them buy a car like that.
The irony was it was less about having something that would convey status and success to the outside world and more about setting a goal that would let me think I have done OK in life if I ever got to own one.
Which I didn’t .
The reason for all this is that I recently watched a video for the launch of the MK II Granada.
It’s long, but it’s worth watching for a whole host of reasons.
Part of it is because it highlights how far the car industry has evolved since 1984 interns of technology and what they regard as driver/passenger comfort and sophistication … part of it is because it’s funny to see them make big claims about small features [digital clock anyone?] … but the biggest part is how much technology we still regard as luxury is over 30+ years old.
It doesn’t make me want a Granada, but it does help me feel less foolish rating them in 1984.
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That video is amazing.
Comment by George May 22, 2019 @ 6:31 amIs the SQ5 your version of the XR2?
I was going to say that is Rob’s version of a midlife crisis then remembered he has been going through it for the past 20 years.
Comment by Bazza May 22, 2019 @ 6:39 amI’m hypnotised by that video.
Comment by Bazza May 22, 2019 @ 6:41 amYou better believe it.
And – to be honest – given how bad my taste is, an Audi is way less horrific as it could have been.
Comment by Rob May 22, 2019 @ 8:39 amI am amazed. I would have bet everything you’d have a Tesla. There’s still time though.
Comment by Bazza May 22, 2019 @ 9:05 amdont get comfortable campbell, its still fucking horrific.
Comment by andy@cynic May 22, 2019 @ 1:49 pm“I still remember seeing a man drive a BMW 7-Series when they first came out and going up to him to ask what he did for a living as I couldn’t believe anyone in West Bridgford – my home town – could ever have a job that let them buy a car like that.”
This is the essence of who you are in a paragraph. Cheeky. Curious. Clever.
Comment by Pete May 22, 2019 @ 6:47 amYou mean insane, shameless and ambitious.
Comment by Bazza May 22, 2019 @ 6:50 amOccasionally.
Comment by Pete May 22, 2019 @ 6:52 amThanks for your support gents.
Comment by Rob May 22, 2019 @ 8:39 amAnd the X19 was beautiful.
Comment by Pete May 22, 2019 @ 6:48 amIt was. I wanted that car so so much.
Comment by Rob May 22, 2019 @ 8:39 amI used to drive my uncles Granada Ghia so watching the video brought back some vivid memories. It was the first time I had seen a car with electric windows and would play with them so much I burnt the mechanism that raised and lowered them. I didn’t get to drive my uncles car much after that.
A beast of a car that inspires strong feelings.
Comment by Lee Hill May 22, 2019 @ 7:06 amThis is a side of you I never knew existed.
Comment by George May 22, 2019 @ 7:40 amLee … you were a player!
Comment by Rob May 22, 2019 @ 8:40 amGreat video. 🙂 You should see the vehicle my husband and I drive – a 1992 Caprice Classic Station Wagon, not another like it in Vancouver! Mint condition from chrome spoke wheels to pop-up rear facing third row of seating. Long enough my 6 foot, 4 inch husband can lay comfortably in the back when seats folded down.Powerful V8 engine, suspension like riding on a cloud. Jaws drop, people point and stare when we drive city streets. It’s hysterical. 🙂
Comment by Notes To Ponder May 22, 2019 @ 7:14 amI think Amazon have just found their new presenter for Top Gear. Or whatever it was they called it. Your car sounds magnificent.
Comment by George May 22, 2019 @ 7:38 amTop Gear plays to a demographic thirsty for wizardry. Driving is a skill, not catatonic reliance on technology. OMG, I lose my mind watching nincompoops try to parallel park “parking assist” vehicles! And yes, our wagon is a treasure. 🙂
Comment by Notes To Ponder May 22, 2019 @ 8:04 amI’ve just got parking assist and I have to say, I think it’s amazing. Of course I end up parking manually more often, but when it works, it’s a hell of a trick.
Comment by Rob May 22, 2019 @ 8:41 amBMW Series 7 + Nottingham = drug dealer.
Comment by John May 22, 2019 @ 9:18 amDon’t you mean BMW 7 series + Nottingham = Stolen BMW?
Comment by Bazza May 22, 2019 @ 9:42 amNow we’re in the realm of simultaneous equations. Perhaps we should enlist the help of someone who did well at school. Rob?
Comment by John May 22, 2019 @ 10:49 amMy Dad thought he’s made it when he got a Ford Scorpio as a company car, bloody loved loved that car
Comment by Northern May 22, 2019 @ 10:08 amThe Scorpio? He had definitely made it.
Comment by Rob May 22, 2019 @ 10:09 amthis post and that fucking video explains a fucking lot campbell.
Comment by andy@cynic May 22, 2019 @ 1:48 pmSo much.
Comment by DH May 22, 2019 @ 10:59 pm[…] It’s so sad because cars offer so much more than status and lifestyle. […]
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