The Musings Of An Opinionated Sod [Help Me Grow!]


The Fine Line Between Ego And Desperation …

This headline came out in AdAge not that long ago.

For me, it says more about the state – and ego – of advertising than it does about the state of the environment.

Don’t get me wrong, a company who is doing something positive is a wonderful thing.

But when that company uses their action to promote themselves in an industry mag … well, that kind-of takes the shine off it.

Then again, when an agency is in the press more for what they’re doing – or plan to do – than what they’ve actually done or made, then you can’t help but feel their strategy is more to distract from the truth than to celebrate the good.

Or maybe that’s just me.

I am still a cynic after all.


8 Comments

Havas can suck it.

Comment by Bazza

From what I hear, they sort-of have.

Shame as I have a bunch of mates there who have the talent to help them get out of it, they just need to be given some power over the people who put them in this position..

Comment by Rob

You are not a cynic Robert, you’re one of the few in your industry who says what the rest of us think. At least those who can separate corporate/personal ego from something with true value of purpose.

Comment by George

Specifically this.

“When an agency is in the press more for what they’re doing – or plan to do – than what they’ve actually done or made, then you can’t help but feel their strategy is more to distract from the truth than to celebrate the good.”

Comment by George

Oh yes. That was written with some specific people/companies in mind … hahahaha.

Comment by Rob

They could reduce their plastic footprint even further if they shut down.

Comment by John

Also, what is it with straws? I assume their staff are nominally adult so why are they using straws? It’s a choice. I don’t think I’ve used a straw in the past decade at least – not for ecological reasons, just because I’m not six.

Comment by John

There has been a strong campaign in Sydney to get people to not use plastic straws – but there always seems to be a chorus of ‘why are you picking on straws?!!’ Because they are easy to stop using, and completely unnecessary for the vast majority of the population.

The question for me is how much else Havas are doing, and whether this is just (as it appears) a bit of cheap self-promo in the name of action.

Also can’t remember ever using a straw at any agency I have ever worked at.

Comment by Rob (Other one)




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