Filed under: A Bit Of Inspiration, Advertising, Brand Suicide, Communication Strategy, Crap Campaigns In History, Creativity, Customer Service, Finance, Marketing, Marketing Fail
So I was listening to the radio recently when an ad for Charles Schwab – the investment people – came on.
And do you know what the message was?
‘We really listen to what you’re saying’.
Now I understand the importance of listening [believe it or not] but is that really the big reason to use Charles Schwab?
Isn’t that one of the basic bloody pre-requisites of being a good financial advisor?
What next, ‘we always check our biro’s are working so you can sign all our paperwork’.
I get financial institutions don’t want to commit to actually saying they make you any money – or even selling you a policy in your interests rather than theirs – but come on, isn’t this just a bit insulting?
Not only that, it smacks of a company that is only hearing what they want you to say rather than what you’re actually saying.
What’s your point of view on the financial markets?
What’s your point of view on money?
What’s your point of view on cryptocurrency?
Tell me anything, except when you come into my home, you’re listening.