Filed under: A Bit Of Inspiration, Art, Comment, Creativity, Dance, Monday
Yes I’m back but as no one likes to hear about someone else having a holiday they didn’t have, let’s get straight on with things, shall we?
So … unlike the Boomtown Rats, I don’t hate Monday’s … though I can dislike them a bit.
The worst ones are when it’s cold, wet and grey outside. I fucking hate those Monday’s.
I remember living in London in Winter and unlatching the front door early in the morning to go out into the elements.
I’d step out and stand in our doorway for a few seconds, taking in what I was stepping into.
The void.
The rush of cold and rain enveloping me.
The recognition of where I have left a part of me exposed to natures wrath.
And then, with a deep breath, I’d take that first step … heading out of our front gate, turning left then venturing up the road to the bus stop in the hope I’d timed it right so there would be no gap between my arrival and the busses.
I rarely timed it right.
And if you think this is bleak, know I’m describing a time in my life where I was generally pretty happy – hahaha.
It’s why I feel it is so important to be exposed to wonder on a Monday.
To feel a moment of inspiration.
Enchantment.
To have a little reminder of the majesty, magic and possibilities of life.
Yes, I appreciate I sound airy-fairy as fuck right now, but I really believe it … which is why I want to show you this.
@lahautesociete La célèbre ballerine française Victoria Dauberville a dévoilé un incroyable projet réalisé avec son compagnon, le danseur et photographe Mathieu Forget. Le couple s’est rendu en Antarctique pour réaliser cette vidéo époustouflante, réalisée sans intelligence artificielle. On y voit la danseuse exécuter des pointes dans un environnement glacé et spectaculaire, avec des paysages d’icebergs en toile de fond #victoriadauberville #mathieuforget #ballerine #danseuse #danseclassique #iceberg #antarctique #pourtoi #fyp
What you see in front of you is real.
It may look like AI, but it’s not.
What it is, is ballerina Victoria Dauberville – captured by photographer Mathieu Forget – dancing on a bloody massive ship’s bow [Thanks for the correction information Captain Birdseye Dodds] in the frozen sea.
And while the obvious question would be to ask ‘why?’ … if you’re anything like me, you don’t.
At least not straight away.
Because you’re both jarred by the image and captivated by it in equal measure.
The grace.
The rawness.
The movement.
The cold.
Doesn’t matter if you do or don’t appreciate dance.
Doesn’t matter if you do or don’t appreciate the arts.
Doesn’t even matter if you get seasick.
You’re pulled in and everything around you is shut out.
At least for a few seconds.
But sometimes, that’s all you need to remember life is bigger than the Monday you’ve found yourself in.

Filed under: Advertising, Attitude & Aptitude, Authenticity, Comment, Consultants, Contribution, Creative Development, Creativity, Dance, Devious Strategy
After the relatively heavy post of yesterday, let’s go on a tangent that I am pretty certain even a protractor wouldn’t be able to measure.
This is a post about dance.
That’s 6 words I am pretty sure you never thought you’d read on here.
But the reality is, I am pretty besotted with dance, just like I am pretty besotted with anything when the person doing it is not only good at it, but is committed to being their best at it, in the moment they are doing it.
That’s more than just talent, that’s a commitment to your own representation and recently I saw the incredible Farrah Ozuuna Wilson, perform a masterclass in giving your all.
It was this.
Now it is pretty obvious Farrah Ozuuna Wilson is – among other things – a professional dancer, but my god, I must have watched this clip of her a hundred times.
I love it.
I love the moment she ‘switches’ from casual to fully committed.
She’s all in, take-no-prisoners, fierce as absolute fuck.
It’s beautiful, frightening, inspiring and exhausting all at the same time.
And yet you come away from it in awe …
Not just at her obvious talent, nor to the obvious hours, months and years she has put into being brilliant at her art … but to her dedication to ensuring when she performs, she will leave nothing to be second guessed or misinterpreted.
You may not like it.
You may not understand it.
But you sure-as-shit are going to know everything she did was her choice and decision.
And yet, you are in absolute no doubt she is enjoying herself.
Both in terms of the control she has over her entire body and the power she can create, generate and express with every part of it.
This is an athlete performing at the peak of their powers.
Unstoppable.
Unquestionable.
Playing to win, never to just get by.
Michael Jordan was the same.
A relentless desire to be great at all costs.
Never phoning it in. Never accepting good enough. Never just being interested.
And while that didn’t guarantee he’d always win, it did guarantee he was always committed to the core. And demanded that of those who were around him – because as amazing as he was, he still knew he needed them to raise their game to stand a chance of getting the result his standards and ambition needed.
And that’s why I love how Farrah dances, because we are witnessing seeing someone who respects their art and themselves enough to always go all in on all they do.
So if a bald, white, 54 year old – who has no dancing talent or experience – can see it, you can be sure people can tell the difference between a brand who means what they say or is spouting ‘purpose bollocks’ in the mistaken belief people can’t tell the difference or worse, their marketing team don’t know the difference.
The reality is truth is more than just what you say.
It’s also more than just what you do … even if it is following the rules someone else has said needs to be adhered to.
It is – as in most things in life – always about how you do it and that is never impacted by place, time or occasion.
There’s a lot we can learn from Farrah, and it’s transcends her incredible ability in dance.