The Musings Of An Opinionated Sod [Help Me Grow!]

We’re surrounded by them.

Alternatives, options, added features … the choices are so endless that making any choice has become endless.

It’s why I spend so much time working out what the real problem is. Finding out what the real thing that that needs addressing … changing … challenging or owning.

Not just because that’s how the job is supposed to be done …

Not just because that’s how you make creativity, effective …

But because the more options we have, the more likely we are to see ‘Frankenstein-ing’ – where people want to take a little bit of one thing and shove it onto another, regardless of them being different ideas and by doing this, you literally dilute the potency of both ideas.

It’s the curse of people being blind, blinkered and seduced by features not focus.

Of abundance not sacrifice.

And that’s why I’m of the belief that the best way to make something great happen is not spend time creating endless options but instead, put all your energy into doing one thing fucking right and well. Or said another way, kick the shit out of needing ‘option B’.