The Musings Of An Opinionated Sod [Help Me Grow!]

Not just because Jill is a designer, but because I believe the discipline has demonstrated its power to create change of cultural opinion and behaviour to a much greater extent than the ad industry has achieved.

From making sound, visual … pasta, stylish … to a nations pain, united … it has consistently found ways to answer problems that deeply connect to our soul.

Hell, they even found ways to encourage inclusivity that doesn’t make bigots and Tories scream we’re in a world of woke.

Incredible.

What has been interesting how been seeing how national symbolism is increasingly being brought into design.

Of course this shouldn’t be a surprise because we’re living in a much more nationalistic World.

And while being proud of where you come from is a good thing, this is less about that.

What we’re seeing more of is jingoism dressed up as patriotism.

Politically ignited racism and prejudice, disguised as heritage and protection.

It’s pretty blatant.

Now don’t get me wrong … I’m definitely not saying any design that incorporates nationalism means it’s for a racist company.

Nor am I saying any company who celebrates a ‘born here’ message is prejudice.

But I am saying that if you’re going to do it, you better do it well because not only can it have big implications on how you’re perceived … you can end up making yourself look the least inviting company in the country.

Which is my insanely long-winded way of posting this logo from a company just down from our office.

Honestly, I don’t know if I should be impressed or horrified.

But I definitely can’t stop looking at it.

And while some would say, “well that’s a good thing”, I can assure you, it’s definitely not.

I find it amazing they value highlighting they’re a NZ company more than a good hair transplant company.

I mean, look at it?

It’s fucking horrific.

It makes them look the poundland of hair ‘restoration’.

I also should point out I didn’t find this company – my wonderful colleague Henry did, and he’s blessed with beautiful locks – so don’t think I’ve suddenly decided I want a full head of hair.

I know how much you’d love that so you could take the piss out of me, but sadly – for you – that dream is not going to be answered.

So all there is left for me to say is this.