This is a plant in our office.
I have no idea who owns it.
I must admit I don’t even really like it.
But that sticker …
Oh I like that.
I like it a lot.
Sure, to some it may be stupid.
Or even disrespectful.
But to me, it shows a company where the people within it have a mischievously creative spirit. The sort who spot creative opportunities to do something people will notice, or relate to or just feel for a whole host of reasons.
In just a single word, they found a way to make anyone who sees that little sticker not just see a plant, but a hard-to-please, always demanding, never content, forever dissatisfied pain-in-the-ass plant diva.
In short, they gave a plant a personality.
In one word.
Yes I know I have a ‘history’ with dodgy stickers – and I also loved the time someone at Wieden Shanghai put the sticker ‘freedom’ next to the ground floor button in the lift [which was promptly taken down, probably by the same person who still goes mental when they discover another of my Wieden leaving stickers hidden somewhere in the building despite me having left years ago, hahahaha] … but I particularly love this one.
I love someone thought it was worth doing.
I don’t care they may have given it no thought whatsoever – in fact that makes me like it more – because it’s those little, pointless things that reveals the most important thing you could ever want to know about an agency.
Are you entering a place that has a culture of creativity or a business that sells efficiency processes under the label of creativity?