Filed under: A Bit Of Inspiration, Attitude & Aptitude, Audio Visual, Brand, Cars, Communication Strategy, Content, Embarrassing Moments, Entertainment, Marketing, Marketing Fail, Mischief, Porn
Years ago, I was asked the title of this post by an industry journalist.
I replied with, “it would say I was a prick”.
Given a bunch of people in the industry – not to mention my mates – have personalised number plates, it didn’t go down very well, however compared to this, they’re all saints.
Yep, that’s a real number plate.
Better yet, it’s not even a personalised one. [Someone checked]
That is the number plate the DVLC gave the car.
Now I appreciate that maybe you wouldn’t immediately see the perv potential of PU51BAD … but when it’s written out as PU51 BAD, you’d have to be Stevie Wonder to not see it.
And yet the owner of this Volvo – not sure if it’s a male, but a male was driving it – is happily driving around the UK with it.
Why? Surely they know what they’re doing?
Hell, it seems they even made sure the number plate clearly conveys its questionable words.
Surely they realise the only people who wouldn’t find this cringe worthy are 16 year old boys.
Or maybe I’ve got it wrong.
Given the image of the typical Volvo driver – especially the old Volvo driver – maybe this has given them the bit of an edge they’ve been craving for years.
No longer are they the responsible, safe, family man/woman driver … now they’re sexpests of the most public order.
And to think, Volvo spent untold billions to shed their ‘safe and boring’ persona when all they needed to do was get a perv numberplate.
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I didn’t know Billy had even been to the UK. Let alone owned a Volvo.
Comment by Bazza November 17, 2020 @ 7:34 amNaughty.
Comment by Pete November 17, 2020 @ 7:51 amBut true.
Comment by Bazza November 17, 2020 @ 8:06 amFuck off midget dick.
Comment by Billy Whizz November 17, 2020 @ 1:37 pmBut how do you really think Billy?
Comment by DH November 17, 2020 @ 2:38 pmI’ll call it evens.
Comment by Bazza November 17, 2020 @ 3:49 pmI hope they get pulled over by the police a lot.
Comment by George November 17, 2020 @ 7:40 amIt’s probably owned by a police officer.
Comment by Rob November 17, 2020 @ 8:17 amWhen I think of potential sex trafficker, I will imagine they driven an old volvo with that plate. So seedy.
Comment by George November 17, 2020 @ 7:42 amI don’t think they’re as easy to spot as that.
Comment by Pete November 17, 2020 @ 7:51 amVery true.
Comment by George November 17, 2020 @ 7:58 amgeorge you twat. it says pussy bad. thats not what a sex trafficker is going to have as their reg. its more likely owned by a misogynistic wanker. like a trump supporter, a politician or a member of the fucking royal family.
Comment by andy@cynic November 17, 2020 @ 12:57 pmAre you and Billy tag-teaming on insulting?
Comment by DH November 17, 2020 @ 2:38 pmhe just wants to be me.
Comment by andy@cynic November 17, 2020 @ 2:46 pmwho the fuck wouldnt?
Thank you for your feedback and insight.
Comment by George November 17, 2020 @ 3:11 pmI’m fascinated by who would drive a car with that plate. As you say, it appears they are emphasizing the impact of the words. Do they have a family? Do they have daughters? I don’t know anything about UK registration but could they change it if they wanted to?
Comment by Pete November 17, 2020 @ 7:54 amI am surprised that plate was issued. I thought the license authority removed any plate that could convey vulgarity. Seems I am wrong. As this plate was issued by the DVLC, then I am pretty certain any change would come at a price. It seems they like it and want to keep it.
Comment by George November 17, 2020 @ 8:02 amI thought so too George. Apparently not.
Comment by Rob November 17, 2020 @ 8:17 amhttps://absolutereg.co.uk/
You can see the cost and availability of UK number plates here. You can also see they’re more than OK with registrations that play on the questionable and unsavoury. As I said, my view is that owning a private plate – or a questionable plate (unless you bought the car second hand) – says you’re an asshole.
Comment by Rob November 17, 2020 @ 8:20 amThis will keep me amused for a while.
Comment by Pete November 17, 2020 @ 8:30 amWhy do you think fcuk was such a successful campaign? Because it exploited Britain’s oh so sophsticated humour.
Comment by John November 17, 2020 @ 9:29 amit certainly wasnt the fucking clothes.
Comment by andy@cynic November 17, 2020 @ 12:53 pmIn a country that allows Mrs Browns Boys, anything goes
Comment by Northern November 17, 2020 @ 10:29 amor jimmy saville.
Comment by andy@cynic November 17, 2020 @ 12:54 pmMaybe the driver thinks they’re this guy.
[youtube=https://www.youtube.com/watch?v=M66dGC0Heuk]
Comment by Rob November 17, 2020 @ 4:38 pmHilarious.
Comment by George November 17, 2020 @ 4:46 pmYou all think it’s a parody ad. It’s a car ad reel.
Comment by DH November 17, 2020 @ 6:46 pm