The Musings Of An Opinionated Sod [Help Me Grow!]


When Marketing Goes Bonkers …

So at the time of writing this post, we are all still in quarantine at home.

That means we are all still on endless zoom calls – where the only ‘entertainment’ we get is choosing some ‘crazy’ background, which – if I’m being honest – got old within 5 minutes of it happening so is now at near death levels of annoying.

But don’t worry, I’ve found something that is even worse.

This …

Yep, it’s Banana Republic rebranding their scarves as ‘video chat accessories’.

Seriously, what the fuck!?

What next, cups being sold as ‘video chat objects d’art’?

Or maybe pens being rebranded as ‘video chat conversation markers’?

Or even posters being pushed as ‘video chat mood enhancers’?

ARGHHHHHHHH!

The worst thing is I can imagine a planner coming up with something like this.

You know the sort, the ones who sell toothpaste as ‘smile architects’ or some other bollocks.

Look, I get in these tough times, they want to exploit any opportunity to drive some revenue … but it’s just shit isn’t it?

It’s also bollocks.

Because if they were going to sell any video chat accessories, surely they would be better off selling trousers or skirts because if anyone is like me, they’ve been wearing nothing but shorts for the last 6 weeks.

Banana Republic. You slipped on your own banana skin with this one.


24 Comments

I hate whoever came up with this.

Comment by Bazza

They also don’t know what they’re doing. Patterns are terrible for video.

Comment by Bazza

It is a ridiculous idea made worse with a hair clip.

Comment by Pete

I think the answer to who came up with this is desperation.

Comment by George

Smile architects. Excellent.

Comment by George

I swear I saw that in LA. Or it could have been Shanghai. Let’s face it, they’re similarly superficial. Ha.

Comment by Rob

You say:
“That means we are all still on endless zoom calls – where the only ‘entertainment’ we get is choosing some ‘crazy’ background, which – if I’m being honest – got old within 5 minutes of it happening so is now at near death levels of annoying.”

You do:
https://www.instagram.com/p/CAan6ZCAtL5/?igshid=16gbmyelk7cux

Comment by Pete

Still shocked you’re wearing ASSC tops. I know you said it was a freebie but it’s strange seeing you in something so on-trend.

Comment by Pete

Ignoring you are a stalker, good work.

Comment by Bazza

Damnit Pete!!!

Comment by Rob

im proud of you and disgusted by you campbell.

Comment by andy@cynic

You silly boys. They’re not selling them to look stylish, they’re quick fixes to look presentable when your top is an old tee and your hair won’t do as it’s told.

xoxox

Comment by Jemma King

Jemma. You have blown my mind. I would have never considered that as the reason for their existence. Maybe they should change the descriptor from video call accessories to video call emergency accessories. I go to bed a much humbler man.

Comment by George

Yes … let’s blame it on their bad choice of name rather than our male blindness. Ha.

But I do agree with you. #FemaleCode

Comment by Rob

Jemma for the win.

Comment by Pete

Time we gave this strategy game up gentlemen.

Comment by Bazza

Well thanks for ruining my post Jemma. Hahaha.

Comment by Rob

Jemma has that annoying habit of making everything better.

Comment by Pete

well fucking done jem. and these fucks get paid a fortune for their fucking insight. destroy them gem. dont stop till theyre crying and shouting for mummy.

Comment by andy@cynic

Jemma FTW

Comment by DH

Thank you Jemma.

Comment by Mary Bryant

Well done Jemma. No planners were involved (they’re all too busy talking to each other on zoom). It’s not a rebranding. It’s just a standard retailing tweak based on real market knowledge.

Comment by John

Still think the descriptor is wrong.

But then that could be to just highlight how little men know about anything.

Comment by Rob

Real people wouldn’t get past video chat.

Comment by John




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